ARCHIVED BLOG POSTS
2008
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The 2008 NAR Technology Survey is now available. If you are using technology (and I hope your are) give this report a look. Link to pdf (It's 80MB) This survey was extended to 40,000 random REALTORS® via email. This report summarizes national findings among associate brokers, sales agents, broker...
11/30/2008
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Real estate practitioners must send millions of e-mail messages every day: updates to buyers with the latest listings from the MLS and e-newsletters to prospects to generate new business. Now tell me this: How many of those messages do you think actually get opened and read? Far fewer than you th...
11/27/2008
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Here are some quick tips to getting inbound links. For those of you on the quest these ideas might help. The key to getting people to link to you is establishing a dominant presence. If you become the authority in your marketing area (Westwood New Jersey) people will naturally want to link to yo...
11/23/2008
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Every web page created has a few common parts. To properly optimize any page an understanding of these parts is important. Here is what a general web page looks like in HTML. Hypertext Markup Language (HTML) is the language that every web page is made out of. Knowing what each does will help you ...
11/22/2008
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With the market today, how far can we push listing syndication and is it fair to say that is now plays a major role in your Internet technology plan? Have you seen the syndication traffic jam where your listings are getting syndicated multiple times from multiple sources and you are having troubl...
11/18/2008
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Now a days Agents must send a bunch of e-mail messages out over any given period of time just to try to generate new business. Now tell me this: How many of those messages do you think actually get opened and read? Far fewer than you think. RSS and Blogging The easiest way to take advantage of th...
11/18/2008
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Some people argue that an Internet lead is different than a lead coming from a more grass roots system. Well I am one of those people. The biggest mistake an Agent can make is to mis-handle an Internet lead. Used properly the Internet can be a valuable asset. An asset than can bring you a conside...
11/16/2008
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Today's Real Estate Website has become more than just a pretty picture. With the advent of technology, the proliferation of syndicated listings, IDX, and Web 2.0 your website is can become a portal of knowledge for the home buyer. I titled my post KIS because with this influx of technology we se...
11/14/2008
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Today’s website plays a vital role in any REALTORS online marketing arsenal. That being said it is vital that your website stands out. When someone visits your website you have about 10 seconds to establish a relationship. In those 10 seconds your visitor will decide if your website meets his/her...
11/13/2008
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Come out and join us at … Triple Play 2008 DATE: December 9th -11th, 2008 LOCATION: Atlantic City Convention Center Halls B and C Booth Number 411 Innovative Technology Solutions for the Real Estate Industry We Provide; Website Design for Brokers and Agents Re-design of existing websites IDX Sol...
11/13/2008
Rainmaker
83,165
83,165
Mark Menzella
We build websites for REALTORS®
Real Estate Resources
Everything Internet. This blog is all about how REALTORS can leverage the Internet. Stop in and see my posts on how you can fine tun your website, get SEO tips, or just ask me a question. I'll listen and always give you an answer.