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ARCHIVED BLOG POSTS

2008 

I thought I would take the time to write about what I think might be some of the topics of interest in 2009 from my perspective in terms of how the Internet will grow for the REALTOR. 2008 saw the explosion of Social Networking and Blogging.  2009 will continue to see this growth and the smart Ag...
12/31/2008
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So some people might ask themselves, why do I need to blog? After all I already have a website. The answer is simple, if you want more business blog! Social Networking has proven itself over and over again to be a successful marketing tool for the Agent. So what does a blog give you? Blogs are a ...
12/28/2008
Buying and selling real estate is not usually done overnight. Quite often you need to build a relationship with your client before the transaction happens. You can also build relationships online in several ways. Generally you will notice that returning prospects are much easier to convert into c...
12/19/2008
Does your website use Direct Response Marketing?  I see a lot of websites that have no real call to action items on their pages so what the agent mistakes for a poor preforming website sometimes is just a lack of channeling your viewers. “Direct response marketing is a form of marketing designed ...
12/16/2008
I thought this would really show the power of Social Networking. I just wanted to stop and share a quick note. A post I wrote some months back about Queen Creek was found by a Washington Realtor! He referred me a listing which I just took tonight and will be sharing here. Another localism post w...
12/15/2008
Here are some suggestions for everyone that has a website. When designing a website you sometimes only have one chance to keep the visitor from clicking the back button on their web browser. For years, we have been told that when going to an interview you have 10 seconds to make a lasting first i...
12/15/2008
The 2008 National Association of Realtors Profile showed an overwhelming majority (87%) of recent home buyers in the US say they used the internet as an information resource during their home-buying process, and nearly one-third say they first learned about their newly purchased home from an onli...
12/11/2008
I cannot tell you how many times when I look over some IDX (Internet Data Exchange) listings I see very poorly constructed Internet remarks/property descriptions. Some people use all caps, some people abbreviate the entire passage so much it looks like one of my daughters text messages and others...
12/08/2008
I think if I had a penny for every time someone asked me why their website is not getting 30 leads per month I would be rich. "The build and they shall come" attitude of some web owners puts them at a very distinct disadvantage now a days. Today's websites need to be more than just a series of pa...
12/01/2008
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Mark Menzella

We build websites for REALTORS®
local_phone(973) 303-4300
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Everything Internet. This blog is all about how REALTORS can leverage the Internet. Stop in and see my posts on how you can fine tun your website, get SEO tips, or just ask me a question. I'll listen and always give you an answer.