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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Kimberly Chadwick, Residential realtor with team to serve!
(Keller Williams Realty Group)
𝑼𝒏𝒅𝒆𝒓 𝒄𝒐𝒏𝒕𝒓𝒂𝒄𝒕 𝒊𝒏 𝟐𝟒 𝑯𝒐𝒖𝒓𝒔!! 🔥 🔥Kim Chadwick, REALTOR®Keller Williams Realty GroupKim Direct: 215-527-5134Office: 610-792-5900...#Gratitude #PeopleHelpingPeople #CommunityIsFamily #lovemyjob #followme #cleanslate #downsize #loveitorlistit #thinkkim #lifestyle #newhome #renovate #instagood #family #kimchadwickrealestateteam
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 8294 E County Highway 30A 1 Alys Beach, FL 32461MLS #: 975757Price: $740,000Beds: 1Baths: 3Sq feet: 750Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Positioned along one of the most sought-after stretches of Scenic 30A between Rosemary Beach and Alys Beach, Mistral Unit 1 presents a rare opportunity to own Gulf-front property in a boutique beachfront community without the ultra-luxury price point increasingly common along 30A. Nestled within an intimate low-density development of only 24 residences across three stories, Mistral offers a quieter, more relaxed ownership experience with elevated Gulf views, direct beach access, easier accessibility, and significantly less congestion than many larger resort-style condominium communities. In...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 5002 S Sandestin Boulevard 6121 Miramar Beach, FL 32550MLS #: 1013622Price: $535,000Beds: 2Baths: 2Sq feet: 1,204 Call Colton Fiessinger (270) 210-1437 to see if this property is still available.Welcome to Luau 6121, a versatile ground-floor residence offering exceptional convenience, rental flexibility, and access to an impressive collection of resort-style amenities. Ideally suited as a second home, vacation retreat, or investment property, this lockout-style unit provides owners with multiple options for personal use and rental configurations. One of the biggest advantages of this residence is its ground-floor location. Skip the elevators and stairs and enjoy easy access to the unit, parking, and surrounding amenities--an especially appealing feature when arriving wi...
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By Kimberly Chadwick, Residential realtor with team to serve!
(Keller Williams Realty Group)
🏡 𝐉𝐨𝐢𝐧 𝐮𝐬 𝐟𝐨𝐫 𝐚𝐧 𝐎𝐩𝐞𝐧 𝐇𝐨𝐮𝐬𝐞! 🏡Come see this beautifully updated condo in the desirable Charlestown Hunt community! ✨ With stylish updates, inviting living spaces, and wonderful community amenities, this home is one you won’t want to miss!📍 𝟏𝟐𝟔 𝐒𝐭𝐞𝐰𝐚𝐫𝐭𝐬 #𝟖𝟎𝟓, 𝐏𝐡𝐨𝐞𝐧𝐢𝐱𝐯𝐢𝐥𝐥𝐞, 𝐏𝐀 𝟏𝟗𝟒𝟔𝟎📅 𝐖𝐞𝐝𝐧𝐞𝐬𝐝𝐚𝐲, 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟏𝟒𝐭𝐡⏰ 𝟓:𝟎𝟎 𝐏𝐌 – 𝟕:𝟎𝟎 𝐏𝐌Stop by, take a look around, and imagine the possibilities! We’d love to see you there! 🏡Kim Chadwick, REALTOR®Keller Williams Realty GroupKim Direct: 215-527-5134Office: 610-792-5900
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
New Listing · Johnson Ranch · Flagstaff, AZ 86004     Single-Level Home on 1.67 Acres for Sale in Flagstaff, AZ Room to breathe on Flagstaff’s east side: a 2018 single-story home with a den, a fully fenced backyard, and Ponderosa pines on the horizon in Johnson Ranch. Flagstaff, AZ 1.67 Acres Single-Level Living Built 2018 Fully Fenced Yard $759,000List Price 4 / 2Beds / Baths 1,903Sq Ft 1.67Acres OverviewA Single-Story Johnson Ranch Home With Space to Spread Out 10226 Lundin Rd is a 4-bedroom, 2-bath, 1,903 sq ft single-level home with a den on 1.67 acres in Flagstaff’s Johnson Ranch neighborhood, listed at $759,000. Built in 2018, it sits in the Doney Park area on Flagstaff’s east side, ZIP code 86004. The split floor plan separates the primary bedroom from the three secondary bedroom...
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By Robert Newman, Creating Enduring Online Marketing Results
(Inbound Real Estate Marketing L.L.C.)
I have been thinking a lot about what constitutes value from a given platform for the purposes of AI visibility.It's easy to assume that any given opportunity simply involves publishing a piece of content somewhere and hoping that an AI will take notice, but I don't think that's the case.For me the more realistic approach is what I'm calling aged platform authority, and what I mean by that is the accumulated value of an account, the history it has, the reception it has received, and the engagement that it has garnered from its audience. I'm not saying account age is a confirmed ranking factor for AI, but rather that an established account can generate signals that a new account simply cannot generate on day one.That's why I think it's important for us to have been using ActiveRain for r...
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
A stunning home can steal your heart, but don’t let curb appeal hide costly surprises! Before making an offer, check the roof, foundation, maintenance history, and ownership costs. This Halloween, fall in love with a home that’s beautiful, smart, and right for you! Something about October makes us look at houses a little differently. A beautiful home at dusk can feel magical, especially when pumpkins glow and decorations are out. But when you’re shopping for a home in Southlake or the surrounding North Texas communities, it pays to look beyond the curb appeal. The house that captures your imagination may be the right one. The important thing is making sure the details behind that first impression hold up, too. Look Beyond the First Impression Beautiful landscaping, fresh paint, updated ...
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By Jennifer Graff, Realtor serving the Las Vegas Valley
(The New Home Experts at Simply Vegas)
Everybody watches the Fed.Almost nobody watches the number that actually moves the Fed.It comes out this Wednesday, October 14. It’s called the Consumer Price Index, or CPI. And it could do more to mortgage rates this fall than anything the Fed says out loud.If you’re buying, that rate decides your monthly payment.If you’re selling, it decides how many buyers can afford your home, and how much they can offer.Higher rates aren’t just a buyer’s problem. When rates climb, the pool of buyers shrinks for every seller in this valley.Most people aren’t watching it. The ones who are have been waiting on it all month.Here’s why it matters, and what it could mean for your next move in Las Vegas.What Is the CPI Report?The CPI measures inflation. It tracks what everyday things cost compared with a ...
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By Melodi Magness Morelli, Magness + Morelli Group | Luxury Real Estate
(Keller Williams Realty, Southlake, Texas)
Something about October makes us look at houses a little differently. A beautiful home at dusk can feel magical, especially when pumpkins glow and decorations are out. But when you’re shopping for a home in Southlake or the surrounding North Texas communities, it pays to look beyond the curb appeal.The house that captures your imagination may be the right one. The important thing is making sure the details behind that first impression hold up, too.Look Beyond the First ImpressionBeautiful landscaping, fresh paint, updated lighting, and carefully staged rooms can make a home feel irresistible. Those features matter, but they don’t tell the whole story.As you tour a property, pay attention to the roof, windows, foundation, drainage, and major systems. In North Texas, shifting soils, heavy...
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By Debra Leisek
( Bay Realty,Inc Homer Alaska)
 Across the Bay Life Lived By the Tides BayRealtyAlaska.comFacebook @BayRealtyAlaska#AlaskaRealEstate #BayRealtyAlaska #HomerAlaskaRealEstateBay Realty 52 Years Serving Our Community!When You Need Results Bay Realty WorksBay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula. Information is Power and we give You the Power to make the Right Decision for YOU!Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach, Waterfront Properties, Islands, Waterfalls, Bluff Homes, Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Have Property Management with a Longstanding Reputation for Good Service to Landowners and TenantsSince 1974, Bay Realty has been se...
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By Mayra Espinosa Realtor San Mateo Pacifica Homes, San Mateo County Real Estate | Buy | Sell | Invest
(Mayra Espinosa Broker- Realtor - CA DRE# 01468791| Call 650-996-8961| CA DRE#01878277)
Mortgage rates are climbing, but the Pacifica housing market is still active. Buyers and sellers in San Mateo County keep asking me what that means for them.A mortgage lender recently shared economic data with me, so I researched how jobs, inflation, and borrowing costs affect Pacifica homeowners. Here is the short version.Key Takeaways Fewer new jobs were added in September 2026. Prices are still rising, so mortgage rates stay high. Fewer people applied for mortgages because rates went up.Pacifica has few homes for sale, so good homes at fair prices still get many buyers. Choose a monthly payment you can pay today. Do not plan to lower it later with a new loan. How Jobs and Inflation Affect Mortgage RatesThe U.S. added 29,000 jobs in September 2026, and unemployment stayed at 4.2%, acc...
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By Coral Amelia, Professional Real Estate Services You Can Trust
(https://keenanhowardrealty.com/)
Source: PexelsPlumbing is the one system in a house that runs constantly and gets attention only when it fails. Pipes move water through walls, under floors, and behind cabinets every hour of the day, and the parts that carry the most work are the parts nobody can see. A house can look perfectly sound while a joint behind the shower weeps a few drops an hour. Routine maintenance is what closes that gap between what is happening and what anyone notices, and it works best when it covers the whole house rather than the one fixture that happens to be acting up.Why Small Plumbing Problems Rarely Stay SmallWater has a long memory and very little patience, so a minor fault left alone tends to widen the path it has already made. Once a leak has worked its way into a wall cavity or beneath a sla...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
A Funny Thing Happened Today with a Sales ReferralMy real estate practice is between 93% to 97% referral. Today I received another sales referral regarding the listing of a manufactured home here in Golden Valley. The referral came from existing clients.The potential seller was calling to determine if she should sell her father’s home as her father had passed away nearly two years ago.  My first comment was to state I was sorry to hear of her father’s passing.  Her next comment to me was that she didn’t know anything about selling a property.During our nearly one hour conversation, I learned much about this property as well as the potential seller who truly did not want to sell this property as her father had updated the home for her. The seller had visited Golden Valley, AZ often as sh...
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By Andrews Collen Guide Real Estate, California Real Estate in Orange County
(Orange County Real Estate Group)
Most real estate agents approach video marketing entirely wrong. You think you need a cinematic drone sweep and a scripted monologue to sell a house. You don't. The most effective strategy right now is documenting properties raw, fast, and constantly. Stop hiring film crews. Start hitting record on the device in your pocket. Video wins when it removes friction between the buyer and the property.What is the Current State of Video in Real Estate?You have heard the noise. Everyone tells you to get on camera. Most agents ignore it out of fear. The rest overcomplicate it. The data leaves no room for debate. Look at the broader business market. Real estate lags behind software and e-commerce, but the gap is closing fast. You are competing for attention against highly optimized algorithms.Shor...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1150 Santa Rosa Boulevard Unit 214 Fort Walton Beach, FL 32548MLS #: 1009064Price: $1,020,000Beds: 3Baths: 3Sq feet: 1,513Call Martin Luus (850) 5296-7011 to see if this property is still available.Turnkey Gulf-Front Luxury with Proven Rental Income. Experience the best of Emerald Coast living from this exceptional Gulf-front residence at Azure, where panoramic views of the emerald waters and sugar-white sand create an unforgettable backdrop. Combining luxury, comfort, and outstanding investment potential, this beautifully furnished condominium is an ideal primary residence, vacation home, or turnkey income-producing property. Azure 214 is an established, high-performing short-term rental, offering the next owner immediate income potential from day one. Adding even grea...
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By Peter Mohylsky, Broker, Call me at 850-517-7098
(Property Management Inc.-Destin)
Times they are a changing.  Remember, when staging your home, less is always more.However, that doesn't mean you have to leave everything to the imagination.Creating a small but functional office space out of a spare closet or even a corner of the living room can have a big impact on your home's desirability.  I am a big fan into turning your home into a place that you enjoy and use.  I don't support doing something that does not support your life style.  I get asked the question all the time about a pool in the back yard.  it is great if you want a pool in the back yard. BUTIt trims the list of potential buyers who don't want a pool in the back yard.  If staging your home is beginning to feel overwhelming, just send me a message; I'm ready to help!#thehelpfulagent #houseexpert #a100826...
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By Kimberly Chadwick, Residential realtor with team to serve!
(Keller Williams Realty Group)
So happy to have helped these buyers find their first home! 🏠 Such a pleasure to work with and lovely couple! ❤ I am honored to have been referred to help!Kim Chadwick, REALTOR®Keller Williams Realty GroupKim Direct: 215-527-5134Office: 610-792-5900
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 506 Gulf Shore Drive 310 Destin, FL 32541MLS #: 1013390Price: $629,000Beds: 2Baths: 2Sq feet: 1,362 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Spectacular Gulf views, a one-of-a-kind balcony wet bar, a beautifully renovated kitchen, and major building improvements already completed and paid for by the seller make Inlet Reef Club #310 a standout opportunity. This spacious 2-bedroom, 2-bath condominium offers over 1,300 square feet of living space, providing plenty of room to enjoy the Emerald Coast as a personal beach retreat, second home, or investment property. The kitchen has been thoughtfully renovated with gorgeous countertops and a beautiful backsplash, creating a stylish and inviting space that complements the coastal setting. ...
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By Peter Mohylsky, Broker, Call me at 850-517-7098
(Property Management Inc.-Destin)
Before you start falling in love with listings, it helps to know what fits your budget comfortably.🏡I can connect you with a trusted loan officer who can help you understand your buying power; then we can focus your home search on properties that make sense for you.Ready to get started?Send me a message and let’s build your homebuying team!#thehelpfulagent #houseexpert #a100726 #realestate #dreamhome
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By Jennifer Graff, Realtor serving the Las Vegas Valley
(The New Home Experts at Simply Vegas)
Buying a home in the Las Vegas Valley requires cash for a down payment, closing costs, inspections, prepaid items, and post-closing reserves. The exact total depends on your loan type, purchase price, and what you negotiate with the seller, but understanding each category helps you plan realistically before you start shopping.How much cash do you really need to buy a home in the Las Vegas Valley?The total cash a Las Vegas Valley buyer needs at closing includes the down payment, lender fees, title and escrow charges, prepaid interest and insurance, initial escrow deposits, inspection costs, recording fees, and post-closing reserves. The exact number depends on your loan type, purchase price, and what you negotiate in the contract, but every buyer should plan for all of these categories, ...
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