Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Comments 63
If you pay attention to the gurus, you know that using attention-grabbing headlines and subject lines will get you more readers. People will be coerced into opening your emails and will click to read your blog posts. Because we all receive far too many emails in a day to read them all, we all fac...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 25
~ Facebook Marketing Tips ~If you find there is less interaction (or heaven forbid none) on your FB page, it may be time to mix things up. That means changing up how and what you post to Facebook. You can also use these tips to increase followership and improve your click rate. Don't take my word...

By Alan Brown, 29 Years of Real Estate Experience .
(Coldwell Banker Montrose Colorado)
Comments 1
Here are the Home Sales numbers for the first 5 months of 2019 compared to the same period in 2018 for Montrose Colorado In 2018 there were 289 homes that sold with an average selling price of $271,990  The average days on the market a year ago was 91  This year 2019 for the same period Jan 1st t...

By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
Comments 24
We both love tongue in cheek marketing, and this window display of men's swimwear at the Rinascente department store in Milan caught our undivided attention.  The fish like the mannequins were also wearing oxygen tanks.The display window next to it was done in a blue theme with blue fish also wea...

By RealSupport, Inc., - Virtual Real Estate Marketing
(RealSupport Inc.)
Comments 1
Homeowners are notoriously optimistic when it comes to the market value of their homes. Real estate professionals have the task of educating prospective sellers about the realistic price range their property will command. Yet when the comps fail to support a desired price point, the seller may re...

By Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR
(Prado Real Estate South)
Comments 5
Holding a Successful Dog Friendly Open House Event  Yes, that is me! Themed open houses can make quite an impact, bringing the FUN into a community. Be sure to plan ahead, potential buyers with pets will request pertinent information and be wowed with your thoroughness and expertise. Inviting buy...

By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Comments 2
Barbara outlines a marketing plan here that makes good sense. Unlike the deceptive plan used by the agent in Scott's post, this one gives everyone a fair and equal chance.Leave it to Barbara to come up with something this good. She's a master marketer.       After reading Scott Godzyk’s well dese...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 6
Unless You Are Looking To Sell Your Long Island Home "As Is" To An Investor, Long Island Buyers Have Told Us What They Are NOT Looking For In A Home... As Premier Realtors® on Long Island, Long Island Home Buyers Know What They Want In A Home, And They Know Especially What They Don't Want.Here Ar...

By Richard Weeks, REALTOR®, Broker
Comments 0
Here is the North Texas Real Estate market update as of 6/25/19.New properties for sale 391Back on market listings 159 Price decrease listings 640Price Increase listings 42 Active kick out listings 18Active option contract listings 476Active contingent listings 90Pending listings 544Sold listings...

By Don Alexander
(1st Prime Realty)
Comments 0
                                     $150/Monthly Full Service Property Management for San Diego County Property Owners.  1st Prime Realty is a Full Service Real Estate Company located in San Diego County California.  We Offer Real Estate Sales, and Property Management Services.  We are dedicated...

By John Moran
(Keller Williams Realty's At The Beach Team)
Comments 1
3768 E Co Highway 30-A Unit 1006 Santa Rosa Beach, FL 32459   Listing DetailsBeachcrest Unit 1006Santa Rosa Beach, FL Price: $742,500MLS number: 825484Bedrooms: 2Bathrooms: 2Square Footage: 1100Call Gil Erikson at 850-714-2122 to see if this property is still available and arrange a showing.   FA...

By Pat Hiban, Billion Dollar Agent
(Pat Hiban Interviews Real Estate Rockstars and Founder of Rebus University)
Comments 1
May’s best real estate podcasts feature amazing agents, marketing masters, and more. Listen to the top five Real Estate Rockstars episodes of May 2019 below for ideas you can use to transform your business for the better. After that, click here to browse through our most recent releases.787: The ...

By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Comments 3
Such a great blog by Amanda Davidson that it should be reblog again. Lead Generation For Real Estate Agents – There’s No One Size Fits All There is nothing easy about getting started in real estate and even when you’re a seasoned pro it’s still not easy. The challenges are different but, the word...

By Lori Mode, Real Estate Made Simple
(Keller Williams Realty - Elk Grove, CA Homes for Sale)
Comments 0
5 Bedroom Home!SOLD by MODE AND DURHAM TEAM IN 201911012 Brattleboro Cir. Mather CA 956555 Beds | 3 Baths | 4062 SF | 2002Built in 2002 and is ready for you to move into!!! Gorgeous and spacious 2 story home on extra large lot tucked away in Mather! 4 large bedrooms, plus game/bonus room! Formal...

By Lori Mode, Real Estate Made Simple
(Keller Williams Realty - Elk Grove, CA Homes for Sale)
Comments 0
Single Story in Galt!SOLD BY MODE & DURHAM in 20191019 Ambrogio Way Galt CA 956324 Beds | 2 Baths | 2005 SF | 2007 | 3 Car GarageOpen space living in this true great room concept home! Combined family room, kitchen, and dining space ensure free flowing living and entertaining! The large island i...

By Erick Blackwelder, Selling affordable homes south of Washington DC.
(EXIT Realty Associates )
Comments 0
I've worked with over 1,500 home buyers over the decades, and early on in my career I discovered that by the fourth house, the first house was all jumbled in their heads.  In their minds, the first house had features from the second house, and vice versa.   Then an old-timer gave me a simple tool...

By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Residential Brokerage)
Comments 15
Pending!230 Rolling Hills Rd, Sedona AZ 86336 MLS #5191003 BD - 2 BA - 2,096 SF - Lot Size .25 AcreRolling Hills Estates Sub DivisionMy buyer wants to spend more time in Sedona.  Two homes went into contract before we could make an offer and my buyer wanted to act on this West Sedona home.     (M...

By Jeffrey Ditri, New York City Residential Rental Specialist
(JAD Realty Group, LLC.)
Comments 0
Billionaire Jack Dorsey, 42, has paid $21M for a Sea Cliff house next to one he bought in 2012 for $10M         The chief executive officer of Twitter is doubling down on an exclusive clifftop neighborhood in San Francisco.   Billionaire Jack Dorsey, who co-founded Twitter and Square, a credit ca...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 27
   After reading Scott Godzyk’s well deserved featured post, I want to share my thoughts on the topic of the “Coming Soon” listing. We are listing agents, and that’s our focus in real estate. I market for listings.All of our listings do not qualify for a “coming soon” rider on the For Sale Post. ...

By Elaine Stewart, RE/MAX Consultants Palm Desert
(RE/MAX #1 Agent 2018 to 2010)
Comments 0
If you’re looking for a community that exudes, country club lifestyle reflecting desert luxury, then look no farther than Indian Ridge. It’s easy to see why Indian Ridge is one of the most sought after country club communities in Southern California. Golf addicts will be understandable lured in b...