Admin

Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
📍 3380 W Price Boulevard, North Port, FLWhy wait to build when you can move right into this beautifully maintained furnished 3BR / 2BA / 2-car garage home in one of North Port’s most desirable areas? 😍✨From curb appeal to backyard relaxation, this one checks ALL the boxes! 👇🌳 First Impressions Matter:✔️ Manicured landscaping & eye-catching Jacaranda tree 🌸✔️ Fresh exterior paint (4 years) 🎨✔️ City water + NOT in a flood zone 🚫🌊🏠 Bright & Open Interior:✔️ Soaring cathedral ceilings ⛅✔️ Skylight-filled kitchen ☀️✔️ Open great room design perfect for entertaining 🎉✔️ Decorative plant shelving for added charm 🌿🍽️ Kitchen Highlights:✔️ Granite countertops & breakfast bar 🍽️✔️ White raised-panel cabinetry 🤍✔️ Recessed lighting + pantry + built-in cutting board 🔪✔️ Seamless flow to dining & la...
Comments 4
By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
   Broaddus Partners Group · Lockett Ranches · Flagstaff, AZ Custom Cedar Estate in Lockett Ranches, Flagstaff AZ — 3335 N Jackrabbit Ln Flagstaff, AZ Luxury Living Forest Retreat Mountain Views Gated Community 2-Acre Wooded Lot A one-owner masterpiece cradled in mature ponderosa pines — where custom craftsmanship, private gated trail access, and resort-caliber outdoor living meet on a serene two-acre mesa in one of Flagstaff's most sought-after neighborhoods. $1,850,000 List Price 3 BR / 3.5 BA Bed & Bath 2,879 SF Living Space 2 Acres Lot Size Single-Level Style Overview A Rare Custom Cedar Home in Flagstaff's Lockett Ranches Neighborhood Don't miss this one-of-a-kind opportunity in Lockett Ranches — a custom cedar home crafted by renowned builder David Sweet on a heavily wooded two-ac...
Comments 3
By Lynnea Miller, Premier Real Estate Service in Central Oregon
(Bend Premier Real Estate)
Not every luxury home sale in Bend begins with a public listing. Some transactions happen quietly, with limited exposure and without ever appearing on the MLS. In many cases, the broader market never knows the property was available at all. To many buyers and sellers, that can seem unusual. After all, conventional wisdom says the more exposure a property receives, the better. In luxury real estate, that is not always the priority.Why Some Luxury Sellers Prefer PrivacyAt the high end of the market, privacy often carries significant value. Some sellers prefer to limit public visibility for personal, professional, or security reasons. Others simply do not want the disruption that can come with constant showings, online exposure, and broad public marketing. In certain situations, discretion...
Comments 5
By Kimberly Chadwick, Residential realtor with team to serve!
(Keller Williams Realty Group)
𝐓𝐫𝐮𝐬𝐭 𝐭𝐡𝐞 𝐩𝐫𝐨𝐜𝐞𝐬𝐬, 𝐞𝐯𝐞𝐧 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞 𝐩𝐚𝐭𝐡 𝐟𝐞𝐞𝐥𝐬 𝐬𝐥𝐨𝐰.Kim Chadwick, REALTOR®Keller Williams Realty GroupKim Direct: 215-527-5134Office: 610-792-5900
Comments 1
By Matt Helganz
(Meridian Capital Real Estate)
In a market where many buyers expected things to slow dramatically, some Los Angeles homes are surprisingly attracting multiple offers again. While the frenzied pandemic-era bidding wars may have cooled overall, well-presented and properly priced homes are still creating intense competition in certain neighborhoods throughout Southern California.So what’s driving the renewed demand?The answer comes down to inventory, presentation, pricing, and buyer psychology.Move-In Ready Homes Are WinningToday’s buyers are far more payment-conscious than they were a few years ago. Higher mortgage rates mean many buyers simply do not have the extra cash to renovate after closing. As a result, updated homes with modern kitchens, newer systems, fresh paint, and clean landscaping are receiving the most a...
Comments 5
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 91 Cobia Street Destin, FL 32541MLS #: 997307Price: $1,699,000Beds: 6Baths: 3.5Sq feet: 2,542Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Just one block from the sugar-white sands of the Gulf, 91 Cobia Street offers the perfect blend of coastal luxury and exceptional investment potential in Destin's highly sought-after Crystal Beach community. This beautifully renovated beach home features six bedrooms and three-and-a-half bathrooms across more than 2,500 square feet, providing ample space for large gatherings and vacation guests. Inside, the home showcases stylish upgrades including new flooring, quartz countertops, and a bright open-concept layout designed for effortless entertaining. Large living and dining spaces flow seamlessly to...
Comments 0
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 5115 Gulf Drive 1403 Panama City, FL 32408MLS #: 786857Price: $385,900Beds: 1Baths: 2Sq feet: 883Call John Skinner Jr (850) 543-5763 to see if this property is still available.Incredible value for this turnkey 1BD/2BA Gulf-front condo at Seychelles! Perfect timing to capture the upcoming high rental season. Even better, quarterly HOA dues cover ALL utilities -- including electricity, WiFi, cable, and water -- making ownership simple and predictable. This beautifully maintained condo lives large, open, and bright. Expansive 9' sliding glass doors flood the living area with natural Florida sunshine while showcasing panoramic views of the dazzling white sand beaches and emerald Gulf waters. Step onto the private balcony to enjoy tranquil sea breezes and breathtaking views ...
Comments 0
By Peter Mohylsky, Broker, Call me at 850-517-7098
(Property Management Inc.-Destin)
Life changes, and sometimes your home should change with it.  This is a much debated topic because it is without a doubt that most folks have a very interesting relationship with their house.  The house is the physical structure but the home is what you make it.  🏡The space that worked a few years ago may not be the best fit for the way you live today.Finding a home that better matches your current needs can bring more comfort, function, and peace of mind. If you’ve been wondering whether it’s time for a move, send me a message and let’s chat!#thehelpfulagent #houseexpert #a051226 #foreverhome #dreamhome
Comments 0
By Liz and Bill Spear, Transaction Alliance Cincinnati & Dayton suburbs
(Transaction Alliance 513.520.5305 www.WarrenCountyOhioRealEstate.com)
We've mentioned before our favorite local food truck, Alley Baby.  We've been regular customers since discovered Alley Baby last September and it's been interesting following Alex's journey as he figures out what works and what doesn't work for his menu, his locations, pricing, etc.  What I never doubt is the high quality and great taste of anything he makes.Cincinnati features one of the biggest food festivals in the US every Memorial Day.  Taste of Cincinnati brings huge crowds to sample a huge variety of food served by restaurants and food trucks, and one of the biggest draws at the festival are the winners of the Best of Taste competition held a few weeks prior to the main event.  And Alley Baby?  In the food truck division, Alex bagged a gold award for best entree with his Coconut ...
Comments 13
By William Piotrowski, Just Call William 630-881-8655
(Diamond Residential Mortgage Corporation )
🏢📊 MULTIFAMILY DEVELOPER CONFIDENCE HOLDS STEADY IN Q1 2026 👀The apartment and multifamily housing sector is showing a very clear message right now:👉 Stable, but not accelerating👉 Selectively strong, but structurally challengedAccording to the National Association of Home Builders (NAHB), developer sentiment is holding roughly flat year-over-year — but the details tell a more nuanced story.📈 KEY INDEX BREAKDOWN:🏗️ Multifamily Production Index (MPI): 44➡️ Unchanged year-over-year📊 Still below the “expansion” threshold of 50🏠 Multifamily Occupancy Index (MOI): 69📉 Down 13 points year-over-year➡️ But still well above 50 (meaning occupancy remains healthy overall)💡 WHAT THIS MEANS:Developers are facing a mixed environment:⚠️ Higher interest rates⚠️ Rising insurance costs⚠️ Material price vo...
Comments 0
By William Piotrowski, Just Call William 630-881-8655
(Diamond Residential Mortgage Corporation )
💼 BUSINESS TIP OF THE WEEK“People often say motivation doesn’t last.Neither does bathing — that’s why we recommend it daily.” 😅The same goes for success in business:👉 consistency beats occasional bursts of motivation every single time.And here’s another game changer most people overlook 👇📖 Facts tell. Stories sell.Yes — facts matter.Numbers matter.Data matters.But people CONNECT with stories.When you’re presenting to a client, customer, or prospect…don’t just explain WHAT something is.👉 Show them how it changes their life.Be specific:🏡 How will the home feel on Christmas morning?🚗 How will the extra garage space improve their lifestyle?👨‍👩‍👧 How will the neighborhood fit their family goals?People rarely buy based on logic alone.They buy based on emotion — then justify it with facts late...
Comments 0
By Mike Young, FHA 203k Consultant 916-758-1809 cell direct
(203kOnLine.com, covering the USA)
What Are the Best Marketing Strategies for Promoting 203k Loans?The FHA 203k loan is still one of the most under-marketed mortgage products in America.That statement surprises many people, especially given how many homes across North Carolina and the rest of the country need updating. In markets like Hickory, Winston-Salem, Greensboro, Wilkesboro, Kings Mountain, and Gastonia, buyers are constantly walking through outdated homes, wondering how they could ever afford the repairs.The answer is often sitting right in front of them.The FHA 203k renovation loan allows buyers and homeowners to finance both the property and the renovation costs into one mortgage. Yet many real estate agents, contractors, lenders, and even investors still do not fully understand how the program works.That creat...
Comments 0
By Carla Goddard, The New-Build Ecosystem for Agents
(vicinity)
Most relocation guides are garbage. There, I said it. They are glossy, generic brochures filled with staged kitchen photos and stock images of smiling families that tell a buyer absolutely nothing about what it’s actually like to live in a neighborhood. If your current "guide" looks like it was pulled from a 2005 travel agency rack, you aren’t a buyer advocate: you’re a brochure dispenser. Buyers don't need more marketing fluff; they need the truth. They need a Move-In Manual.The difference between a brochure and a manual is utility. A brochure sells a dream that usually ends at the closing table; a manual solves the nightmare that starts the day after. We’re pulling back the curtain on how to stop being a salesperson and start being the specialized authority that high-intent buyers act...
Comments 1
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
8727 Thomas Drive C36 Panama City, FL 324082 Bedrooms,  3 BathroomsSq ft:  1,086For more details surrounding the sale of this property please contact the following:John Skinner Jr, Listing Specialist Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: JohnMoran@atthebeachteam.com@pcbsell.comww.AtTheBeachTeam.comJohn Skinner Jr.Office: 850-654-3325Mobile: 850-543-5763
Comments 3
By Peter Mohylsky, Broker, Call me at 850-517-7098
(Property Management Inc.-Destin)
Ready to bloom in a new home this Spring season? There are millions of reasons why you might consider waiting till a later time but there are just as many reasons why now is the time to act.  🌸🏡Now might be a better time to buy than you think!Drop a comment below or send me a message to get started.#thehelpfulagent #houseexpert #a051126 #investment #dreamhome
Comments 1
School administrators are constantly searching for new ways to solve the ongoing teacher shortage. Traditional recruitment strategies usually focus on the workplace environment and professional support. While providing mentorship through a dedicated teaching coach or promising smaller class sizes are fantastic ways to help educators thrive, these benefits hit a wall if the candidate can't afford to live in your zip code.Across the country, housing costs have severely outpaced educator salaries. New teachers often find themselves priced out of the very communities they serve, leading to exhausting commutes and early burnout. To truly stand out in a competitive hiring market, forward-thinking school districts are turning to an unexpected solution: real estate. By directly addressing the h...
Comments 1
By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
JUST LISTEDPATCHOGUE, LONG ISLANDPRICE: $599,000Move right into this beautifully maintained 3-bedroom, 2-bath home in the heart of Patchogue!This home features a brand-new kitchen with all new cabinetry, freshly painted open living and dining areas, new 2025 roof, siding, upgraded 200-amp electric, tankless water heater, and newly paved driveway with beautiful pavers leading to a large, fenced backyard.Primary bedroom includes its own ensuite bath, plus there’s a detached 2-car garage and full unfinished basement with endless potential.Close to vibrant Main Street, restaurants, shopping, schools, and nearby hospital.Move-in ready and waiting for its next owner! Contact Lawrence & Sheila Agranoff Cell: 631-805-4400
Comments 9
By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
7 Things Out-of-State Buyers Are Surprised to Learn About Moving to Upstate South CarolinaEvery year, more buyers from Florida, Texas, California, New York, Ohio, New Jersey, and other states relocate to Upstate South Carolina, searching for a different pace of life.Some come for retirement.Some come for lower taxes.Some come for mountain views and lakes.Others simply want more space and less stress.But moving to the mountains and lake areas of Upstate South Carolina often comes with a few surprises buyers never expected.Here are some of the most common things out-of-state buyers discover after they arrive.1. Not Every Home Has Public Water and SewerMany buyers moving from larger cities are surprised to learn how common wells and septic systems are in rural areas.Especially in:• Mountai...
Comments 3
By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
Front Porch Living Still Matters in the SouthThere is something about a front porch in the South that still feels timeless.Maybe it is the rocking chairs.Maybe it is the sweet tea.Maybe it is the sound of rain on a metal roof during a summer storm.Or maybe it is simply the slower pace that a porch seems to invite into everyday life.In today’s fast-moving world, front porch living still matters because people are searching for something many feel they have lost:Connection.A Porch Was Never Just About the HouseIn many Southern towns, the front porch has always been more than an architectural feature.It was where:• Families gathered after supper• Grandparents shelled peas in the evening• Neighbors stopped to talk• Children played in the yard• Friends waved while driving by• Stories were sh...
Comments 4
By Peter Mohylsky, Broker, Call me at 850-517-7098
(Property Management Inc.-Destin)
No two real estate journeys look the same, and that’s exactly why personalized guidance matters.🏡Whether your next chapter calls for a new beginning, a better fit, or a strategic sale, I’m here to help you navigate it with confidence.My goal is to make the process feel clear, supported, and tailored to what you need most. If you’re thinking about making a move, send me a message and let’s chat!#thehelpfulagent #houseexpert #a050826 #investment #dreamhome
Comments 3