Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
According to a survey, most potential buyers (55%) know that the present market is highly competitive; nonetheless, most (54%) still want to keep their current goals or speed up the buying process.According to the 2023 Homebuyer Insights Report published by Bank of America, many prospective buyers, particularly those in their 40s and younger, are moving on with their plans to purchase houses despite believing the market favors sellers.More than half of potential homebuyers questioned feel the market is more competitive than it was the year before; yet, almost the same number of respondents (54%) want to either quicken the pace at which they acquire a house or buy when they had initially intended to do so.The rate is significantly higher for younger generations, with 62% of Gen Z and 55%...
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By Joanne Gillet EdgeOfTheBeach.com, Experience is not expensive. It is Priceless!
(Edge Of The Beach Realty)
  As the year winds down, many homeowners may put their selling plans on hold, but here's a secret: this could be your golden opportunity to shine in the real estate market.At Edge Of The Beach Realty, we believe that listing your home now comes with distinct advantages, giving you a competitive edge, attracting eager homebuyers, and allowing you to leverage your equity for a seamless transition to your next dream home.Unlock Your Home's Potential: Three Compelling Reasons to List with Edge Of The Beach Realty Now!In the realm of real estate, timing can be everything, and now is the opportune moment for sellers to take center stage with Edge Of The Beach Realty.As we approach the year's end, a strategic decision to list your home offers a competitive edge over those who may postpone the...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
I am just like most of you.  I spent yesterday in front of the SMART? TV watching Christmas movies. I had stuff to do but decided to not do stuff which is a decision in and of itself.  If you ever run into a similar quandary on what to do.  You can always do stuff around the house.  Keep your home in tip-top shape, even during harsh winter months, by following this handy list of seasonal maintenance todos!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #hometips #todolist #happyhome #realtor #realestate #realestateagent
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By Leanne Smith, Relocation to NW AZ with elbow room & more freedom
(Dirt Road Real Estate)
The execution of this executive strategic thinking and planning of a master action plan begins with having 100% clarity about how one will behave. This behavior begins with one’s moral code, one’s ethics, one's code of conduct, one’s values. REALTORS® have the NAR Code of Ethics which is a potential foundation for constructing the Values Statement for this master action plan.Again quality questions support gaining crystal clear clarity.What are my basic underlying values or principles?ANSWER: Consistent integrity doing what is right when no one else is looking  Going the extra mile  Focus on others first NOT my pocketbook  Protect clients Promote clients Grow knowledge Obtain specialty certifications to expand formal knowledge and credentials Use experiences for learning Be 100% profess...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  December 4 2023.New properties for sale 75Back On Market 27Price Decrease 132Price increase 9Active kick out 12Active option contract 109Active contingent 24Pending listings 123Sold listings 63Expired listings 24Cancelled listings 15Withdrawn listings 3Temporary off market listings 35Coming soon listings 24
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By Florida Tolbert Team Keller Williams Advantage, Keller Williams Land Luxury Division Specialist
(Keller Williams Advantage III Realty in Lake Nona)
    Welcome to the INAUGURAL "UNSELLABLE HOUSES ORLANDO".  This seller could not sell her house in current condition for more than $225,000.  This is where the innovative approach of The Florida Tolbert Team at Keller Williams Advantage III Realty comes in!  We met the seller, a wonderful widow and she told us this was her final sale as she was off to live with the kids and grand kids, and she needed every penny.  Now any wholesale buyer, We buy ugly homes, and so many others would love to buy this for cheap and fix and flip and keep the profits, however, our compassion for our sellers is what sets our team apart.We spoke to the seller and explained that we could sell this home for an estimated $450,000 if it was remodeled and she let us know while that sounded wonderful, she didn't hav...
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By Leanne Smith, Relocation to NW AZ with elbow room & more freedom
(Dirt Road Real Estate)
When crafting any executable executive strategic thinking and planning master plan of action, the quality of the questions along with the depth and breadth to be asked is paramount. This is also true within the sales process.Quality questions when asked strategically will deliver quality results, build the thinking and strategizing behaviors and ultimately realize the desired result. In the sales process, quality questions also build the relationship.Remember the words of President Teddy Roosevelt:"No one cares how much you know until they know how much you care."The executive strategic thinking and planning process is not the time to ask vague questions nor is it the time to rush through this process. Your time in crafting a master plan of action is an investment in the future of your ...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
When it comes to buying the perfect home, it's bass-ically a numbers game.  And one of those numbers is the day count.  We need to start now with those conversations so we can look at houses, make offers and hopefully find that dream home for you and your family.  If you're ready to buy, send me a message and let's tune into your needs, develop a game plan, and get you settled the perfect home that will have you making CHORD memories for years to come.#realestate #realestateagent #listreports #buying #selling #realestateexpert #homeowner #dreamhome #homeownership #homebuying #homesearch #buyingahome #financehub
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By Leanne Smith, Relocation to NW AZ with elbow room & more freedom
(Dirt Road Real Estate)
And your vision for your real estate practice, small business, is? Here is mine:With Grit and Gratitude, my real estate practice here in NW AZ will consistently blaze the trail by demonstrating integrity, knowledge, and a commitment to excellence because life begins where the pavement ends. By going the extra mile, I will  elevate the profession of real estate agents.For me the lack of professionalism including the lack of ethics by some real estate agents, truly bothers me.  All I can do is control my own behaviors and when possible, influence the behaviors of others.The Vision Statement within your executive strategic thinking and planning is that vanishing point on the horizon. This statement should not be confused with a Mission Statement that delineates how you are moving toward th...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  December 3 2023.New properties for sale 205Back On Market 37Price Decrease 188Price increase 7Active kick out 3Active option contract 125Active contingent 23Pending listings 113Sold listings 108Expired listings 34Cancelled listings 30Withdrawn listings 3Temporary off market listings 26Coming soon listings 23
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
The holiday season is delivering early gifts to would-be buyers.  There is really no reason to wait for next year.  Average 30-yr mortgage rates have dropped nearly 1% in the last month, and inventory levels are climbing.That said, home prices continue to rise across the country, with the Case-Shiller national home prices index already up 4.6% year-to-date.#housingmarket #realestatenews #housingmarketupdates #realestatemarket #mortgage #realestate #whatsupwithrealestate
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By Leanne Smith, Relocation to NW AZ with elbow room & more freedom
(Dirt Road Real Estate)
Now is the time to return to the basic foundation for executive strategic thinking and planning along with my own business philosophy.The first question is why am I in this real estate industry?ANSWER: To stay mentally and physically active  To support those seeking to turn their dreams into reality – The American Dream To connect with other like minded individuals To supplement our income The second question is to answer what are the short and long term objectives of my stakeholders – that being my husband and myself.ANSWER: To continue to save money for retirement  (both short and long term) To have fun while undertaking this objective Now it is time for me to align my purpose to my vision as I have greater clarity with six years of real estate experiences behind me.My purpose continu...
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By Steve Vondran "Attorney Steve®, Business, Real Estate, and Intellectual Property
(The Law Offices of Steven C. Vondran, P.C.)
Professional Real Estate Domain Name for Sale Are you a new broker looking for a great name?  One that has great branding opportunities?  Look no further, I am selling my real estate domain name, PerfectPlaceProperty.com which is an easier-to-spell and remember domain name. I am a civil litigation attorney now, but back in the day, I was in the real estate business and was a licensed broker in both California and Arizona.This was my brand and domain name.  It is great for both commercial and residential real estate businesses, and even potentially for mortgages and property management.  Selling business opportunities might work as well.If you are interested in this domain name, shoot me an email to steve@vondranlegal.com.You can also call me at (877) 276-5084.  Make me a fair offer and...
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Here is the north Texas real estate market update for  the week ending December 2 2023.New properties for sale 2466Back On Market 581Price Decrease 3067Price increase 248Active kick out 45Active option contract 1237Active contingent 263Pending listings 1877Sold listings 1949Expired listings 834Cancelled listings 729Withdrawn listings 58Temporary off market listings 354Coming soon listings 343
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  December 2 2023.New properties for sale 624Back On Market 140Price Decrease 523Price increase 50Active kick out 8Active option contract 225Active contingent 40Pending listings 243Sold listings 462Expired listings 118Cancelled listings 158Withdrawn listings 13Temporary off market listings 62Coming soon listings 64
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
If you haven't found the perfect new home yet, don't let it flurry your dreams away!❄️⛄️Let me help you on your hunt, and together we can find a house that melts your heart.  It is an interested tike of year to shop for a new home.  That makes it the perfect time of the year for a variety of reasons.  Slide into my DMs, and let's make your dream home a reality!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #househunting #realestate #punny #dadjoke #realestate #realtor #realestateagent #happyhome #happyhomeowners #newhome
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By Leanne Smith, Relocation to NW AZ with elbow room & more freedom
(Dirt Road Real Estate)
Today, December 1, 2023, January 1, 2024 is just 31 days away. I have been working on my executive strategic thinking and planning for the last couple of months. Now is the time to formalize the actual plan by committing this plan to writing.I do not employ the words “business planning” because a business plan is what is submitted to a bank. Its construction is not as detailed as an executive strategic thinking plan.  The key word in this planning approach is “thinking.” And I have been doing a lot of thinking.The first thought thinking process was predicated on being a Rainmaker here on Active Rain. That 2023 goal was achieved as far as points in early November.Then it was time to craft an updated bio.  To undertake that goal I hired an Active Rain Member, Marte Cliff  to bring a diffe...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  December 1 2023.New properties for sale 556Back On Market 92Price Decrease 540Price increase 59Active kick out 5Active option contract 175Active contingent 31Pending listings 262Sold listings 499Expired listings 596Cancelled listings 154Withdrawn listings 6Temporary off market listings 62Coming soon listings 48
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 14825 Front Beach Road 1701, Panama City Beach, FL 32413     MLS #: 748416Price: $899,000Beds: 3Baths: 3Sq feet: 1,577 Call John Skinner 850-543-5763 to see if this property is still available Absolutely fantastic, premier condo in the coveted Sunrise Beach development. Eastern facing corner unit! This exceptional, 1,577s.ft. condo lives like a house but comes with all the benefits of owning a condo. Open and bright with fresh paint, raised ceilings, two large sliding glass doors in living area, and plenty of windows in the kitchen and bedrooms. Conveys with new luxurious beach inspired furnishings and artwork that welcome you to lie back and relax with views of the beach and emerald waters of the Gulf of Mexico.    Click here to see additional photos and details of th...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 320 Scenic Gulf Drive UNIT 222, Miramar Beach, FL 32550MLS #: 931549Price: $399,000Beds: 2Baths: 2Sq feet: 1,028 Call Courtney Ledezma (850) 608-0677 to see if this property is still available. Step inside this quaint condo with 2 bedrooms and 2 baths located just steps to the white sands and the Gulf of Mexico. Unit 222 is located in a prime spot- very close to the beach and right above the pool. No waiting for elevators, just go up one flight of stairs to enter your front door. Enjoy the beautiful beaches of Destin from this condo featuring a well maintained interior that is rental ready. Poinciana Place is perfectly located near the best shopping, restaurants, and entertainment the Emerald Coast is famous for.  Click here to see additional photos and details of this ...
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