Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Comments 40
Will January be a productive month for you, or will you spend your time trying to re-start your real estate business?Unless you already have your pipeline filled with referral clients or from ongoing prospecting efforts, it will all depend upon what you do over the next couple of weeks.Right now,...

By Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods
(www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310)
Comments 14
Charlotte Real Estate Agent Testimonial - And A Horn Toot!Imagine the smile on my face today when I opened my mail at the office - lots of wonderful Christmas cards, a client testimonial and 2 awards! I am so bad about asking for testimonials but, thankfully my office follows up with clients afte...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 39
Listing agents are marketing agents, but we all know that! What most do not think about is the value of MLS. When it comes to marketing, MLS is your most powerful source. Buyers have buyer agents, and the path of least resistance is to market to buyer agents. That’s our main source of marketing. ...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce
(EXP Realty 414-525-0563)
Comments 24
There are all kinds of wonderful quotes about learning from history....one of the most memorable being George Santayana's ...you are doomed to repeat what you did not learn from history. Let's turn that around as we begin to approach the new year.     Sometimes you WANT to repeat history.  You g...

By Ann Nguyen, Lake Tahoe Truckee Homes For Sale
(eXp Realty)
Comments 0
I am committed to making every transaction painless and stress-free for all of my clients with the strong support of the EXP Realty family. Customer satisfaction has always been my first priority and I look forward to being chosen as your Realtor and friend. Call me at (530) 545-3458See my review...

By David Jackson, MBA, Financial lending analyst
(Olympus Labs)
Comments 1
Professional photos are important when creating a real estate listing, but don’t underestimate the importance of a well-written listing. Good copy can attract serious buyers and convince them to schedule a showing. Writing listings is both an art and a science. These four tips can help you write ...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 3
Stone Hill in Manhasset is an upscale community on Long Island's famed North Shore in Nassau County New York. With 24-hour security at the gatehouse, this private luxury community of Stone Hill Manhasset can be reached by Exit 36N on The Long Island Expressway and Shelter Rock Road. These luxury ...

By Bob McCranie, Your best advocate when buying or selling your hom
(Broker/Owner - Texas Pride Realty)
Comments 3
In September I tried to run my first Google Ad.  I called it First Attempt.  I put a limit of $500 a month and picked my keywords and came up with a good description of my services and launched the ad.  An hour or so went by and I got a notice my ad was declined because I didn't fill it out right...

By Richard Weeks, REALTOR®, Broker
Comments 3
Here is a snap shot of activity for the last 24 hours for the DFW area.New listing 264Back on market listings 79Price decrease listings 254Price Increase listings 45Active kick out listings 8Active option contract 209Active contingent listings 31Pending listings 266Sold 403Expired listings 41Canc...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
Are you looking for a 24 hour Long Island Gated Community? How About The Hamlet Estates At St. James?Situated off Route 347, these are Custom and Semi-Custom homes on Long Island's North Shore. Starting with The Estate homes to the semi-custom, these are all single family detached homes surrounde...

By Richard Weeks, REALTOR®, Broker
Comments 2
Well the week started off strong.  Here is a snap shot of activity for the last 24 hours for the DFW area.New listing 276Back on market listings 89Price decrease listings 254Price Increase listings 41Active kick out listings 11Active option contract 218Active contingent listings 50Pending listing...

By Ron Barnes, "Most agents claim they're #1 - I THINK YOU'RE #1!
(Associate Broker at Berkshire Hathaway Home Services Georgia Properties)
Comments 0
Listing agents are marketing agents, but we all know that! What most do not think about is the value of MLS. When it comes to marketing, MLS is your most powerful source. Buyers have buyer agents, and the path of least resistance is to market to buyer agents. That’s our main source of marketing....

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
(Zurple)
Comments 2
2018 is the year of being triggered on social media right? And I'm sure your alarm goes off whenever a person suggests that they simply don't need a REALTOR®. We all know better than that, but educating FSBOs is a never ending struggle. We made an infographic that you can share to social media to...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 37
~ Facebook Marketing Tips ~Another year is nearly in the books. That begs the question...did you achieve everything you wanted via social media this past year? Perhaps you overachieved? Maybe you stumbled out of the blocks but eventually found your footing? Is your SM presence steady and holding?...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 25
   What If I Want To Sell My Home Without Hiring A Professional Realtor®?Here Are 11 Reasons Why You Want To Hire A Professional Realtor® And NOT Try To Sell Your House Without One!   1.  Pricing ~ The most important step is pricing your house properly. If you charge too little, then you'll alway...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 42
 Why do some postcards work and others not so much? It’s not the people receiving them who are to blame. It is the content of the postcard. Postcards work when created properly. What’s the determining factor? After 40 years of consistently participating in offline marketing with direct mail postc...

By Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818
(Re/Max Eastern inc.)
Comments 50
"I'll Get You a Home For Christmas "  Video is a wonderful way to communicate with our clients . Last evening I saw a video that inspired me . It was done by Sheldon Neal  I thought it would be perfect to share on YouTubeThursday     as it had an impact on me .The video is called  "I'll get You a...

By Leonard Raleigh, I manage properties in Pittsboro & Topsail Island
(Topsail)
Comments 4
A good friend of mine who I help with YouTube videos is a broker. He rarely pays attention to reviews, but we're in a smaller town and even having just a few provides the highest rating around. However, this is obviously not the case in more competitive cities. If there's one thing I've learned a...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
A Seller asked Lawrence "Larry" and Sheila Agranoff, "Do you think it's necessary to paint my house before I put it on the market"?   She was concerned about the expense and whether it would really make a difference to potential buyers. Our Answer...Yes if the colors are unusual or bold...and her...

By Patricia Feager, MBA, CRS, GRI,MRP, Selling Homes Changing Lives
(DFW FINE PROPERTIES)
Comments 70
Inspirational Post, 11/27/18by Patricia Feager  Farmer's MarketGrapevine, TXOpen for Business Year-RoundMondays - Saturdays: 8 a.m. - 8 p.m.Sundays: 9 a.m. - 6 p.m. Running a business "is not just a career-choice, it's a passion." A real estate agent could learn a lot about running a business by ...