Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By Stefan Kaertner, Architectural Rendering Expert
(RealSpace 3D)
Comments 4
Are realtors doing enough when it comes to utilizing technology to maximize their sales?Realtors everywhere are savvy enough to know they need to grow a network of potential clients whether it is through Facebook or Instagram, however when it comes to more complex technological endeavors are real...

By Stuart Crawford
(Ulistic Inc.)
Comments 0
Google Maps Brings AR Navigation  Google Maps brings real-time navigation to iOS and Android devices. Learn what to expect and how this new AR technology can help you find your way around town.  From flight training to video games, augmented reality (AR) is rapidly changing the way we learn, play...

By Stuart Crawford
(Ulistic Inc.)
Comments 5
Real Estate Cyber Security Tips to Stop Hackers and Cyber Theft  How can I protect homebuyers from getting their identity stolen and wire fraud? Tips for real estate pros to protect themselves against cyber crime and ID theft.Email hackers and identity thieves love to get access to real estate tr...

By Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818
(Re/Max Eastern inc.)
Comments 38
 Happy Facebook Friday Everyone Anita Clark  is taking a break this week  I am going to talk about Facebook ads again this week. These ads are called boosts  I did notice there is a social network group in my area maybe 35 minutes from where I am located. They said don't waste your money on ads m...

By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
Comments 25
YouTube Thursdays - Cue the Music Our updated video for our Multi-generational niche is behind schedule due to a myriad of reasons. It will happen, we promise.  Meanwhile, we were recently reminded of the importance of music in video production. The right selection can really enhance the viewers ...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
Comments 4
Words matter in real estate. The message you craft for leads will determine how many convert. If you are not seeing the sales figures you need, you may want to take a look at your call to action on Facebook and other platforms.What Is a Call to Action?A call to action (or CTA) is the part of your...

By CJ Hays, Reputation Marketing & Websites for Realtors
(Agent Reputation)
Comments 49
I was reading posts in the Lab Coat Agents Facebook group and came across a discussion about real estate website designers. One company had mentioned their sites were WordPress which is a good thing. So, if I buy their website, and if I was already familiar with WordPress, then I would assume the...

By Cheryl Carradini, MBA, Marketing Automation Architect & Trailblazer
Comments 2
Did you know that there are over 90,000 hack attempts on WordPress sites every minute and over 73% of WordPress sites have KNOWN vulnerabilities? In fact, there are hundreds if not thousands of tutorials on the webs that show would-be-hackers how to hack a WordPress website. That’s just the Word...

By Charlie Dresen, Steamboat Springs, CO e-Pro
(Steamboat Sotheby's International Realty)
Comments 6
Drones have done wonders for the real estate industry. We use drones for showing aerial views of a home and property. Or even better, what the neighborhood looks like and what surrounds the home. Drones gives people a different perspective and that's just more interesting than a point of view on ...

By Kathy Goldman, Social Media & Marketing for Real Estate
(REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert)
Comments 18
 I read these on Mashable yesterday, Monday Morning, and knew I had to spread the word. Tech Failures As you can imagine, with 25 years of "virtual" experience under my belt, I pay close attention to all technology; Big companies like Apple ad Microsoft and smaller up and coming companies that ha...

By Ginger Harper, Your Southport~Oak Island Agent~Brunswick County!
(Coldwell Banker Sea Coast Advantage)
Comments 2
 Hannah.. Great post.  I loved reading this..    Happy Facebook Friday Everyone Anita Clark  is taking a break this week    I am going to talk about Facebook ads again this week. These ads are called boosts  I did notice there is a social network group in my area maybe 35 minutes from where I am ...

By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 2
4 MIN READ Leads are the lifeblood of any business. Period. Whether you are communicating to a lead or client, both should be given the same amount of attention.If a prospect was recommended to you, found you online or heard about you by way of word of mouth, the clock has started for you to make...

By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 0
8 MIN READ As a real estate professional, you know searching for real estate-related information on the Internet has become an important part of the home buying process. Whether it’s to find an agent, view listings or educate themselves about real estate, home buyers are exploring online content...

By Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton)
(RE/MAX Elite 513.520.5305
Comments 29
 Personally, I'm one that has always liked maps.  Historical maps.  Current maps.  And yes, when I travel I've got my Rand Mcnally on the seat beside me.  GPS is nice, but paper never loses a satellite signal or has a computer glitch.This month ActiveRain and Hannah Williams are hosting a local r...

By Stuart Crawford
(Ulistic Inc.)
Comments 1
Is your real estate business struggling with technology? See how IT managed services can boost efficiency and improve the user experience for your clients and realtors.  Growing a real estate business can be tough, particularly when you realize that you might be falling behind your competitors in...

By Gary David Hall, Real Estate CRM Sales, Training and Implementation
Comments 2
 Would you let someone tell you the car they have for sale is the best one for you?And they tell you this before they even ask you what needs you have? There is no such thing as The best CRM. The best one is the one that suits yourneeds. The old axiom is, the best one for you is the one that you ...

By Ian Flannigan, Expansion Team Leader & Investing Consultant
(North Texas Real Estate Team)
Comments 0
Technology presents significant challenges to brokerages, but also provides ample opportunities. In fact,  the very developments that threaten the survival of traditional real estate brokerages could be the industry’s savior if embraced and used correctly.So, how can real estate brokerages stay a...

By Sarah Layton | Copywriter & Inman Star Contributor, I provide real estate content marketing services
(Best Real Estate Writer, a Layton Media brand)
Comments 12
Do you know the best thing about SEO?   It helps the people that are looking for someone like you find you in the EXACT moment that they need you!   In fact, anyone that reaches out to you from your real estate website that landed there from a search should be considered a warm lead because that ...

By David Jackson, MBA, Financial lending analyst
(Olympus Labs)
Comments 0
If you’re in need of a new set of tires, walking into a tire store can be overwhelming. Whether you already know a thing or two about tires or not, you’ll be surrounded by tires that all seem to look exactly the same. Knowing what to look for before you go in will help your shopping trip go quick...

By Ryan Huggins - Thousand Oaks, CA, Residential Real Estate and Investment Properties
Comments 19
Realtor Privacy in the Digital Age By Ryan Huggins, CISA, CICP, C-RISC, Broker Privacy.  In the aftermath of large publicized data breaches such as TJ Maxx, Office of Personnel Management and the California Association of Realtors as well as the Edward Snowden revelations, Facebook's Cambridge A...