Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Recent blogs on Real Estate Technology & Tools
By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
This is an excellent post with great information. Thanks for sharing it.Have a super fantastic week!Joe Jackson, Realtor-KWCP At our REALTOR Association Wednesday, a REALTOR from Chicago came in and did a class on this new AI platform.    OH MY, and I thought I was a bit techie.   It wasn't long, and was DEEP in the weeds!   Laura attended also, as she has been talking with friends and how this could be the new path we are taking, but copyright infringement was huge on everyone's minds.   Marki Lemons was the instructor (and a REALTOR in Chicago), and she seemed to know a lot of this, especially since it only unfolded on 11/22/22.    She can use all the tools but has not actually produced a video using these tools.   She did say she has done at least one class a week all over the countr...
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By Rocky Dickerson, Superior Service!
(Realty One Group)
Once upon a time, in a land known as San Diego, Rocky owned a computer. Then one day the evil demon cast a curse upon Rocky’s computer and the hard drive crashed. Rocky went to the wise old man and was told to buy back up software and also performance software for his computer. He was also told to back up his computer at least once a month. Through the years Rocky heeded the wisdom. From floppy disks, to zip drives, to CDs and DVD back ups. Then one day the evil demon cast a spell upon Rocky. The spell of being cocky. Okay, so maybe it wasn’t an evil demon, but I did get cocky. And I didn’t want to run out of room for my backups.  Now mind you, a new wise man ( who goes by the earthly name of Craig Daniels  ), advised me to subscribe to Microsoft 365 because it included 1TB of cloud dri...
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By Joan Cox, Denver Real Estate - Selling One Home at a Time
(House to Home, Inc. - Denver Real Estate - 720-231-6373)
At our REALTOR Association Wednesday, a REALTOR from Chicago came in and did a class on this new AI platform.    OH MY, and I thought I was a bit techie.   It wasn't long, and was DEEP in the weeds! Laura attended also, as she has been talking with friends and how this could be the new path we are taking, but copyright infringement was huge on everyone's minds. Marki Lemons was the instructor (and a REALTOR in Chicago), and she seemed to know a lot of this, especially since it only unfolded on 11/22/22.    She can use all the tools but has not actually produced a video using these tools.   She did say she has done at least one class a week all over the country on this. I did learn a bit more - in Canva there are 3 AI tools - magic write, bulk upload, and AI Art.   On the left - only und...
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By Brad Andersohn, ActiveBrad - 707.646.1876
(Retired Executive Director of Education at eXp)
It's been a long while since I've posted anything here on my Activerain blog. Why? It's easy. Life! Sometimes the path of life gets changed and the journey we seek and expect turns out different than planned. All that to say, I'm officially retired today. January 31, 2023, is my I'M DONE day!Having spent the majority of my life and 38-year career in the real estate industry, it just seems like the right thing to share this post and announcement today.Since 1990ish, many real estate agents, brokers, and even Activerain members have been using the Agent Goal Planner to set and achieve their financial real estate goals. For more than 3+ decades, AGP was successful.Agent Goal Planner has always been available to purchase online. Thousands of copies have been downloaded and applied to busine...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
We are excited to present this PowerSite Pro single property Website: 135Gibbs.com Marketed by RE/MAX REALTORs, Bill Sizeland and Parker Sizeland, the Website highlights a three bedroom, 2 bathroom bungalow in the Gibbs Avenue/Kay Street neighborhood in Newport, Rhode Island. 135 Gibbs Avenue, Newport, RI 02840 Using our new PowerSite Pro platform, Bill and Parker have added:  lots of high definition photos a detailed description highlights amenities documents office info a map  Bill's involvement in the local real estate market as a consistent top producer spans over 35 years. He has the experience to help you in all aspects of the buying and selling process. His extensive knowledge of the local market will help provide you with the information you need to make choices that work best f...
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By Daniel Ramsey, MyOutDesk - Real Estate Virtual Professionals
(MyOutDesk)
Artificial Intelligence(AI) is rapidly growing in popularity and use due to advancements in its accessibility. Many businesses are now starting to realize the potential benefits of using AI to create content. The technology is becoming more sophisticated and advanced every year, making it an increasingly viable option for businesses looking to streamline their content creation process. But should you jump on the bandwagon and start using AI content generation for your business? Like any technology, there are pros and cons, and it's important to consider both before deciding what's right for your business. The complexity of what today's AI is capable of equates to equally complex problems. From lack of consistency in the quality output to moral dilemmas regarding the replacement of human...
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By Joe Manausa - Tallahassee, FL, Tallahassee Real Estate
(Joe Manausa Real Estate)
AI has the potential to revolutionize content marketing in a number of ways.I encourage you to do three things to best understand how AI could alter your future: Read the three points below, check out the "shocking" conclusion below, and then grab the free giveaway to start your journey of discovery for the use of AI in your content marketing.I promise you will not see the conclusion coming!How AI Is Transforming Content Marketing TodayFirst, AI can help with the creation and distribution of content. For example, using natural language generation (NLG) techniques, AI can automatically generate written content, such as news articles or product descriptions, which can save marketers a significant amount of time and resources.Additionally, AI can be used to optimize the distribution of con...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
You can now choose between creating either a PowerSite Free or PowerSite Pro single property Website. Both are created using the Create New PowerSite button. Having added property details you publish your PowerSite and can then choose if you want our PowerSite Free or PowerSite Pro. But how do they differ?Here are the differences: 
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By Joe Manausa - Tallahassee, FL, Tallahassee Real Estate
(Joe Manausa Real Estate)
YouTube created Shorts in response to the growing popularity of TikTok and Instagram Reels. Both of these platforms have seen a surge in users in recent years, thanks to their short-form video format, which allows users to quickly and easily create and share videos that are 15 seconds or shorter.YouTube, which has traditionally focused on longer-form content, saw the potential in this format and decided to create its own short-form video feature called Shorts. The idea behind Shorts is to give YouTube users a new way to create and share videos while also giving creators a new way to reach and engage with their audience.As for what is likely to happen to TikTok and Instagram now that Shorts are up and running on YouTube, these platforms may see a decline in users and engagement. This is ...
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By Wendy & Greg Kime, Plymouth MI Real Estate Experts
(Kime Realty)
Do you know what your home would sell for in today's shifting market - check out our recently launched Home Equity Report? Moreover, use our Home Equity Report to monitor your home's value and stay on top of market conditions.Want to Sell Your House? Price it RightLast year, the housing market slowed down in response to higher mortgage rates which had an impact on home prices. In other words, if you're thinking of selling your house soon, you'll want to adjust your expectations accordingly. As realtor.com explains:. . . some of the more prominent pandemic trends have changed, so sellers might wish to adjust accordingly to get the best deal possible.Secondly, in a more moderate market, how you price your house will make a big difference. For instance, your original listing price affects ...
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By Melissa Thompson, I'm a real estate agent helping buyers and sellers
(Thompson Real Estate)
As a real estate agent, your days are usually consumed with activities like showing houses, marketing new properties, and analyzing financial data so you can make better real estate decisions on behalf of your clients. But if you want to be a more effective agent, and preserve your business continuity, you also need to think about cybersecurity.Why is cyber security so important for real estate agents and what steps can you take to improve yours?Why Cybersecurity Matters for Real Estate AgentsSo why is cybersecurity so important for real estate agents?On some level, real estate agents aren't a uniquely threatened population; cybersecurity is important for everyone, in every industry. Any individual and any business in the world can be targets of cyberattacks, so it's valuable to invest ...
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By Dr. Paula McDonald, Granbury, TX 936-203-0279
(Beam & Branch Realty)
As I embark on my third Podcast show, Real Estate Talk2Day, I promised that I would share some of what I have learned in the podcast world over these past few years. I believe that podcasting is a great way to "be heard" and to share what you have learned in your area of expertise.If you are considering doing a podcast, these tips may help you move from consideration to getting it done! There is no better time than right now to make your plan and implement a new idea. My mantra since losing my lung over 13 years ago is to LIV2DAY meaning, don't wait to live your life!Here are the basics for getting started with a podcast:1. Name your podcast. Keep it simple yet, make sure it truly reflects your topic.2. Create a podcast cover. (There are professionals who can do this for you. Or, you ca...
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By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
Since real estate agents frequently get a huge number of emails from clients, leads, and other industry experts, managing email can be a difficult process.Here are some pointers for managing email:Create folders for various email kinds, including customer communications, leads, and emails relating to your sector. This will make it simpler for you to find certain emails and keep your inbox organized.Use filters. Configure filters to categorize and automatically sort incoming emails. This will make it easier for you to recognize urgent emails and order your responses.Unsubscribe from emails that are not needed. Delete any emails that are not pertinent. This will enable you to focus more easily on important emails by lowering the volume of emails in your inbox.React quickly. As soon as you...
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By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
Now may be a good time to review your use of a Calendar.  How well do you make use of this important tool? Here are some ideas on how agents can use their calendar to minimize stress and stay organized: An agent can use a calendar to schedule appointments with clients, open houses, property showings, and meetings with other realtors and professionals in the industry. They can also use a calendar to plan out their prospecting and follow-up activities with leads and clients.  An agent can also use a calendar to set reminders for important deadlines such as contract expiration, closing dates, and other events that are critical to their business. They can also schedule regular check-ins with clients, to keep them informed and updated on their property search or sale process. A calendar can ...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
A single property Website helps agents, brokers, home owners and others involved in real estate to market a single home using the highest form of personalized marketing. The Websites are used in listing presentations and serve as the single richest source of information about one home online.Each single property Website is accessible via a unique domain name that traditionally reflects the properties street address, a feature that is included with the product. Also included: Custom Domain Name Sophisticated Lead Capture Integrated QR Codes Unlimited High-definition Photos Full Screen Slideshow with Detailed Captions Custom Photo Banners Video, Blog, Podcast and Audio Integration Unlimited Property Description Text Automated Property Maps & Area School Links Unlimited Custom Links and Cu...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
We are excited to present this PowerSite Pro single property Website: 1326Kirby.com  Marketed by Christie's Master's Circle REALTOR Fouad Talout the Website highlights a $1.99MM, 4 bedroom, 3.5 bathroom, gated colonial brick home. 1326 Kirby Road, McLean, VA 22101 Using our new PowerSite Pro platform, Fouad has added:  lots of high definition photos a detailed description property highlights office info a property map  Fouad Talout has cultivated a visionary strategy for connecting people to their dream homes in the Capitol Region. From his hometown of Casablanca, to 5th Avenue New York City, to Washington, D.C., Fouad combines his international luxury real estate experience with his extended sales background to expertly and effortlessly sell elegant estates and fine properties. In 2012...
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By Melissa Thompson, I'm a real estate agent helping buyers and sellers
(Thompson Real Estate)
Technology is evolving rapidly, and the future of real estate is no exception. Real estate agents are embracing touchscreen technology to enhance their listing experience. This technology uses a computerized tablet to display properties. It eliminates the need to carry an array of papers, binders, and folders. Here we will discuss how touchscreen technology benefits the real estate industry.1. Secure Clients' InformationThe real estate industry is always concerned about protecting its clients' information. This is why real estate agents use computerized data systems, which log all the transactions that go through all levels of the real estate transaction. Touchscreen technology makes it easier for real agents to monitor who is accessing their clients' information. The added safety net a...
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By Melissa Thompson, I'm a real estate agent helping buyers and sellers
(Thompson Real Estate)
It is no secret that technology has made life easier in a number of ways. Technological advancements have been in full swing for the past decades so new and improved technologies are being created and released every day.  From virtual assistant services, to social media marketing technology has come a long way in helping businesses grow and function better. The real estate industry is just one of many that profit from these technological advancements. This article will take a look at some of the best property technologies available today. You will find out what 3D Virtual tours are, why using a virtual assistant service is a great idea as well as learn how social media plays an important role in real estate marketing.What 3D virtual tours are and why they are usefulIt is said that a pic...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
With the year year now officially here we have special offers to help kickstart your marketing and save you money.  Here are the details: Deal 1 (January Only) – buy one single property Website license, and get one free! That’s a $50 saving! Deal 2 (Forever Deal) – buy five single property Website licenses, and get one free! That’s a $50 saving!Our most frequently asked questions:Q: Is the domain name included?A: Yes!Q: Are there additional or recurring charges/costs?A: No!Q: When does the single property Website expire?A: Each single property Website lasts one year from activation which is the moment you decide to pick a domain name and make it live. If you have multiple single property licenses they can sit in your account until you need to use them. So you can buy five to get the dis...
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By Melissa Thompson, I'm a real estate agent helping buyers and sellers
(Thompson Real Estate)
Buying or selling a house can be a major financial decision for most individuals. Not to mention, it can be an emotional one too. Therefore, people need more than just a real estate dealer with a license. They need someone who can genuinely guide them throughout the process and pinpoint the downsides of investing in a certain property while protecting their interests.Social media can be a great platform for you to sell real estate in a breeze while highlighting and promoting all your qualities to make you stand out among your competitors. There are also various robust growth tools on the market to make it all easier for you. For instance, you can use a reputable TikTok followers growth service to grow your audience and easily promote your real estate business on TikTok.Nevertheless, if ...
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