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Rainmaker
976,802
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

Active!

As long as we have Active listings, it is our job to get them sold. Sold listing gives us leverage to advertise our ability to successfully serve interested sellers.

Marketing of Sold listings is to attract new listings and is also important.

Aug 31, 2020 05:15 PM
Ambassador
3,119,464
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Active Listings.

Aug 31, 2020 01:36 PM
Rainmaker
723,649
Steve Higgins
RE/MAX Kelowna - Kelowna, BC

Active listings. When I use to send out postcards it was about 70% active 30% sold unless I had a lot of active then it would be all active.

Aug 31, 2020 05:45 PM
Rainmaker
1,022,188
Doug Dawes
Keller Williams Realty Evolution - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

active

Sep 01, 2020 02:20 AM
Rainmaker
695,206
Abby Stiller
REMAX Realty Group - Cape Coral, FL
Professional Bilingual Realtor (239) 284-8637

Active listings 

Aug 31, 2020 06:59 PM
Rainmaker
1,413,364
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Active marketing: 100% on the market/pending/contingent properties.

Passive marketing: 100% sold/leased properties.  I've picked up several buyers/prospective tenants over the years from my passive marketing.  Sometimes my active marketing game is so strong, that when it becomes passive marketing and the buyers go to sell it a year later, my passive marketing is outranking the new listing agent's active marketing!

Aug 31, 2020 03:38 PM
Rainmaker
1,748,728
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

This is a good question. I am going to say actives but why? Never really looked at it but advertising your successes is important too.

Aug 31, 2020 12:47 PM
Ambassador
5,612,144
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Sometimes they are sold before we get a chance to market them.

Aug 31, 2020 09:52 PM
Rainmaker
1,320,012
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

60% Active marketing and 40% Sold for up to 1 year pending the type of property and price point. I'm like a dairy farmer...I milk it. 

Aug 31, 2020 03:48 PM
Rainer
291,481
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

I'm only a buyer's agent

Aug 31, 2020 02:04 PM
Rainmaker
860,815
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Active, but "Sold"s can also be effective.

Aug 31, 2020 12:56 PM
Rainmaker
6,857,178
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I have always focused my marketing on the available properties.

Aug 31, 2020 12:32 PM
Rainmaker
675,835
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

Peter Mohylsky. The Santa Rosa Beach Expert , what a provocative question.  I am working for my clients so 99% on Listings 1% on Sold.

Aug 31, 2020 12:23 PM
Rainmaker
4,334,726
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Active listings.

Sep 01, 2020 05:19 AM
Ambassador
4,683,042
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Definitely more time on active listings.

Aug 31, 2020 08:26 PM
Ambassador
1,847,783
Alan May
Jameson Sotheby's International Realty - Evanston, IL
A moving experience!

active.  no question, not even close.

Aug 31, 2020 12:33 PM
Rainmaker
2,065,814
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL

Not really. 

Sep 01, 2020 09:56 AM
Rainmaker
908,413
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Inventory is so low, marketing the property is not necessary. Buyer agents are scrubbing the actives, TOM, expired, withdrawn and even doing the iBuyer thing. Listing agents in the Tampa Bay Area have incredible restriction imposed by their broker and MLS regard when marketing of residential real estate can begin. With an effective 4 day DOM, marketing  the house is wasted money.
Sold property is an opportunity to offer SOLUTIONS that resonate with the prospect.
I market solutions only.

Sep 01, 2020 05:41 AM
Rainmaker
5,163,491
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

For sure active listings.

Sep 01, 2020 05:22 AM
Ambassador
3,567,964
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

I market my actives, my too lates, and my solds!

Aug 31, 2020 08:41 PM
Rainmaker
923,920
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

YES.
Equally.
Nothing succeeds like success and I want sellers.

Aug 31, 2020 08:01 PM
Rainer
135,204
Jerrill Ewing
N & J Lake Properties, LLC - Eatonton, GA
Builder

I only market actively for sale homes (I'm a builder)

Aug 31, 2020 02:07 PM
Rainmaker
586,107
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

My sold listings don't get marketed as such but they come up a lot when I work with potential business.

Aug 31, 2020 12:59 PM
Rainmaker
5,764,561
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Active listings...

Sep 01, 2020 07:23 AM
Rainmaker
4,415,365
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Active listings by far!

Sep 01, 2020 06:26 AM
Ambassador
2,594,823
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 Active.  

Sep 01, 2020 09:48 AM
Rainmaker
1,597,930
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

Nope. We don't .

Sep 01, 2020 09:43 AM
Rainmaker
349,125
Shannon Jones
The Shannon Jones Team - Long Beach, CA
Long Beach CA Real Estate

Active for sure but those solds are important too.

Sep 29, 2020 09:35 AM