5,259,152
About 50% - but, remember, I keep 3 other locals employed and that is a good portion of it. And I'm big on client appreciation (parties and gifts)! I also do a lot of mailings so, that is my 3rd largest expense.
I don't spend money frivolously but, I do spend it generously. Keeping my 3 assistants employed is very important to me and as long as I am alive and have a business, I plan to keep them that way!
What about you, Barbara Todaro?
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Pete Xavier
Pacific Palisades, CA
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Kasey & John Boles
Boise, ID
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Karen Graves
Edmond, OK
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Barbara Todaro
Franklin, MA
6,426,360
Most of it is reabsorbed into the machine, very little for marketing but lots for people, equipment, travel, and donations.
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Pete Xavier
Pacific Palisades, CA
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Bob Crane
Stevens Point, WI
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Barbara Todaro
Franklin, MA
1,466,257
Barbara Todaro About 25% give or take.
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Pete Xavier
Pacific Palisades, CA
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Nina Hollander, Broker
Charlotte, NC
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Barbara Todaro
Franklin, MA
2,684,769
10% to 15%
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Tony and Suzanne Marri...
Scottsdale, AZ
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Pete Xavier
Pacific Palisades, CA
3,350,914
Average is between 15 and 20%
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Pete Xavier
Pacific Palisades, CA
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Barbara Todaro
Franklin, MA
5,773,392
Barbara,
It really depends on the marketplace, I have surveyed our clients in the luxury industry and your numbers are close. A
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Pete Xavier
Pacific Palisades, CA
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Barbara Todaro
Franklin, MA
2,464,140
Roughly 40% is the average over the past several years but that includes salary for one of my daughters.
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Pete Xavier
Pacific Palisades, CA
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Barbara Todaro
Franklin, MA
809,258
Not much Barbara. For years our accountant was shocked at how little we had in terms of business write offs. Last year our total line-item write offs were 10.7% and that included all write offs - home office, vehicle, promotional, office supples & software, dues & fees, etc - not just marketing costs. We run a pretty lean business. -Kasey
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Debe Maxwell, CRS
Charlotte, NC
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Barbara Todaro
Franklin, MA
7,872,838
No more investments for me.
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Debe Maxwell, CRS
Charlotte, NC
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Barbara Todaro
Franklin, MA
5,117,828
It's fairly sizeable. At least 25%.
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Pete Xavier
Pacific Palisades, CA
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Barbara Todaro
Franklin, MA
1,729,017
Oh! I need income? I'd better check to see where that money is going!
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Barbara Todaro
Franklin, MA
4,800,132
599,734
I would say we are probably in the neighborhood of around 15 - 20%. It's not as much as others suggest but we are very happy with our level of growth and don't want to expand a lot.
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Barbara Todaro
Franklin, MA
3,071,589
Fred Griffin nailed this one!
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Fred Griffin Florida R...
Tallahassee, FL
1,617,916
4,319,873
4,969,061
5,063,555
259,105
Since I'm in startup mode, almost all of it. Good question though for established offices and their respective business models.
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Pete Xavier
Pacific Palisades, CA
3,986,308
3,988,013
Since so much of my business is referral and past clients I no longer spend but 20% or so. It works for me as I am no longer trying to grow my business and do not want a team.
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Pete Xavier
Pacific Palisades, CA
957,202
I'm a big believer in investing back into business, especially if there is quantifiable ROMI. I invest 25-50% of monthly proceeds (depending on the month and what I'm doing). I'm in a different business and it IS paying off!
Remember; investment from proceeds going back into the business is not taxable, depending on the tax bracket one is in, it could mean that most of the money going back in would of otherwise been paid in taxes (for those in the high tax bracket). As long as it has a high ROI or ROMI, it's a good thing to do in my book.
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Raj Taj
Lake Bluff, IL
1,507,223
Minimal. Not sure on the percentage, but I know advertising is minimal.
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Barbara Todaro
Franklin, MA
1,712,876
That seems way too high for marketing expense. When you add in dues and subscriptions and taxes what do you have left? You would have to do a large volume.
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Barbara Todaro
Franklin, MA
1,202,852
991,952
It depends if I am doing a website upgrade like this year
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Barbara Todaro
Franklin, MA
4,908,539
Before I got into management my marketing budget was 10% of my commission.
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Barbara Todaro
Franklin, MA
2,785,756
Very little and that is limited to hard items like cell phone/laptop etc.
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Barbara Todaro
Franklin, MA
864,708
10%
After reading how much you put back, I see that I need to increase my percentage.
5,879,946
Barbara, I too see about 30-35% going back out for advertising. That does not include buying computers or other technology to aid to my business.