Steve Bunker's (sbunker) Blog

Paid search marketing - also called search engine marketing, pay-per-click, and cost-per-impression advertising - is incredibly important for real estate agents.But why, and how do you use it to make money?What is Paid Search Advertising?There are several forms of paid search advertising, includi...

If you're forming a new real estate company, you need an amazing - we mean really amazing - logo.And according to researchers at MIT, the logo is much more than a symbol of your brand.It's a point of connection.Researchers C. Whan Park, Andreas B. Eisingerich and Gratiana Pol use examples to expl...

Should real estate agents use promotional calendars?Absolutely.But why do they work so well? What's the psychology behind using a real estate promo calendar, and how can it help your clients (and you)?Why Real Estate Calendars Are the Perfect Marketing GiftsAny experienced Realtor® can tell you t...

You already know that you need to market yourself as a Realtor® if you want to be successful in this business – and you know that part of that includes having a professional website in place and all the right real estate marketing materials. But what else can you do to market yourself when you’re...