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ARCHIVED BLOG POSTS
2008
By JC Kadii, Mortgage Website Makeovers As a virtual assistant to mortgage professionals, I offer Mortgage Website Makeovers. I have found that there is a staggering amount of mis-information in the mortgage industry about what effective search engine optimization (SEO) involves. A lot of the ad...
07/30/2008
By JC Kadii, MortgageVirtualAssistant.comSM When I teach an Outlook skills class, students are always excited to learn how they can use categories to group their data and save time. Let's say you're a mortgage originator with 100 contacts you'd like to add to the category "Clients." It will take...
07/24/2008
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By JC Kadii, MortgageVirtualAssistant.comSM I use Blogger for a blog I maintain for my Tech Training and Consulting Business. One of the features I absolutely love is the ability to schedule posts - in other words, you write your posts now, and schedule them for a future date and time. This feat...
07/22/2008
By JC Kadii, MortgageVirtualAssistant.comSM Savvy mortgage professionals (loan officers, originators, brokers) know the benefits of cultivating repeat and referral business. While it is also smart to market for new business, spending the time to grow your repeat and referral clients makes your m...
07/19/2008
By JC Kadii, MortgageVirtualAssistant.comSM In a previous post, (Almost) Automate Your Email Responses with MS Outlook, I provided instructions on using MS Outlook's Signature Files to create and send standard email messages. You can also do use MS Outlook Express' signature feature. The instruc...
07/10/2008
(Almost) Automate our Email Responses with MS Outlook By JC Kadii, MortgageVirtualAssistant.comSM During a mortgage transaction, there are a number of emails that are identical (or very similar.) Some examples are: Closing instructions, Directions to your office, "How we work" email to new clien...
07/10/2008
By JC Kadii, MortgageVirtualAssistant.comSM In this tightening market, a borrower's credit profile is more important than ever. I find, however, that many of my clients are reluctant to work with credit repair or restoration companies. So, I am requesting feedback from mortgage and real estate p...
07/09/2008
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Marketing to Drive Innovation: What You Can't Afford Not to Know A teleclass for Real Estate professionals led by Bea Fields and Pam Gantt, President of Key Mortgage, LLC Radical innovation is going to be a critical component in a leader's toolkit in the future, and this does not mean that you "t...
07/07/2008
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By JC Kadii, MortgageEzines.comSM One way to encourage subscribers to your mortgage email newsletter is to provide an incentive or complimentary report. This report should contain valuable information that appeals to your target subscriber, something that they would be hard pressed to find anywh...
07/02/2008
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