Peter Mohylsky (PMI. Destin)

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Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

  Seller can make suggestions, but I write it.

  ZTR set their own limits on character count.


     Here are Paragon MLS character counts from Tallahassee Board:



May 30, 2018 11:13 AM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

I've seen some novels in MLS although I really don't know what the "limits" are. My descriptions are as succinct as possible and always with a little room left over for dessert. 

May 30, 2018 10:53 AM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

1,000 characters & spaces are allowed in our MLS + we have agent remarks and syndication remarks as well. 

Sometimes I do get great seller write-ups! Some people live on the public real estate domains and know how they want their listing to read and they write quite well. However, the vast majority are done by me.

As for approval, I send all of my MLS sheets out to sellers to approve while the listing is in the 'incomplete' (pre-listing) stage in MLS. That way, if they request a change, it doesn't have to be changed on all domains. Again, the vast majority approve with no change requests.

May 30, 2018 09:32 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

We have a character, not word limit.  I think it's around 800 characters and public remarks allow for a bit more.

I do not ever expect my sellers to write my copy..... that's what I'm getting paid for. I only ever once gave a seller review authority... but she was a professional book editor and very good with words so I didn't mind. But the typical seller has no clue. And I've never had any complain about what I wrote about their homes.

May 30, 2018 09:17 AM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

800 characters in the public remarks section. That's not enough.

10,000 characters in supplemental remarks, but that doesn't transfer over to public IDX's


May 30, 2018 09:03 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Short, under 300ish words and public remarks are 400ish.

May 30, 2018 07:12 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

1276 characters.  UP from 800

May 30, 2018 03:00 PM
Dan Tabit
Keller Williams Bellevue - Sammamish, WA

Our Marketing Remarks section allows 500 characters.  Our "agent only" section allows 250 characters. Sometimes I attached a doc accessible to other agents that spell out more features & details. 

May 30, 2018 02:35 PM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

We have a limit of characters in the public and agent remarks. There are enough characters to give a good description of the property.

May 30, 2018 02:08 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I must have never hit it, as it always takes everything i write. I wont let me seller dictate word for word. Some have good ideas, some offer insight and some make a mess. 

May 30, 2018 01:36 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I have never had a seller want / ask to write content.  I ask them to describe the features they most love about the house, etc. and I am sure to integrate that into my marketing. 

I do not recall how many characters are allowed in the MLS. 

We do have space for private remarks that are not visible to the public. 

May 30, 2018 12:53 PM
Roy Kelley
Retired - Gaithersburg, MD

I do not know the limits. I have not asked sellers to provide the wording.

May 30, 2018 11:52 AM
John Juarez
The Medford Real Estate Team - Fremont, CA

Our mls has recently expanded the number of characters allowed in both mls public and confidential remarks. We used to have a problem with the limited space available. Now, no problem. I believe the limit is 1,000 characters in each section.

I have only had one client in 20 years be involved in writing the comments. Frankly, they did a good job.

No idea re: public portals. Someone else on the Team handles that chore.

May 30, 2018 11:36 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

there is a word limit..... complete sentences are a waste of words.... important amenities and the eye candy are the focus....

May 30, 2018 10:37 AM
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

I have never noticed a limit and write extensively.  I'm going to check it out next time.

May 30, 2018 09:59 AM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

We have 510 characters for both marketing and agent remarks.

May 30, 2018 09:44 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

1000 characters in our MLS Peter Mohylsky

May 30, 2018 11:00 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Yes there is a limit, I dont know how long, just until it stops accepting my words.

May 30, 2018 09:30 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

We can post 350 characters in MLS and I do not trust this to the seller. I try for keywords that are searchable.

May 30, 2018 08:11 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

1200 and no way can my sellers write anything on line.  They can give it to me and I'll use if it's good.

May 30, 2018 07:46 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I believe it is 600 or maybe 800 characters. 

May 30, 2018 06:24 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

There is a limit but I am not sure.


May 30, 2018 05:50 PM
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

I have the authority & change things. I know that the MLS section is longer than Z, T & the rest.

May 30, 2018 04:56 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

We have character limits.  What transferres is out of our hands

May 30, 2018 02:16 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I never kept count as there is a warning that says exceeded your limit. I go until then...

In regards to authorship, I write it but accept input and feedback

May 30, 2018 02:00 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

We learned to abbreviate.... Never run out of spaces if all adjetives are removed.

May 30, 2018 01:33 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

It involves characters and the seller reviews .

May 30, 2018 11:08 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

So interesting, the answers. I know for a fact my MetroList limits our characters and spaces to 500. It's set up that way in the fillable PDF so I always know when I am reaching it. I try to use every inch.

It is rare that I have a seller request different verbiage. Well, once a short sale bank asked me to remove "rotting pumpkin" that was melting into the living room floor.

But I didn't. The bank was not the seller.

Jun 29, 2018 07:56 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

We have probably close to 1000 words, quite a bit, and have a section for broker remarks too.   I do ask the sellers what their favorite part of the home made them buy it.

Jun 02, 2018 09:23 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I'm in two different MLS systems, both have limits, though different.  I write the copy and my sellers have the right to ask me to change it.

May 31, 2018 06:33 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

800 characters

May 31, 2018 05:53 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Not sure of the word or character count! The seller hires me to sell the property, so I write the content!

May 31, 2018 05:44 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I always email it to sellers so that they can’t make recommendations or approve

May 31, 2018 04:11 AM