Paul Chaney's (pchaney) Blog

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Tips, ideas and honest advice about how to use social media as a marketing tool, gleaned from industry veteran and thought-leader Paul Chaney.
RECENT BLOG POSTS
Just wanted to mention that the book Richard and I penned, Realty Blogging, is in the news. Inman mentioned it in a blog post about a “blog to book” (blook) the folks at Bloodhound Realty were putting together called Real Estate Weblogging 101 (which I'll talk more about later). The other was a b...
06/22/2007
Back to further discussion about the SEO Ranking Factors report...In past posts on the search engine ranking report, more than once the issue of anchor text has come up, so I want to address it today. One of my favorite quotes in the report on the topic of anchor text says, "Unless you want to ra...
06/20/2007
It was with shock and disbelief that I saw the story of the nine firefighters who lost their lives in the warehouse fire in Charleston. I understand this tragedy is the worst since 9/11. Please join me in praying for the families, Chief Rusty Thomas, the rest of the company of firefighters and, i...
06/19/2007
I have to admit that what you are about to read is a bit promotional. Not for me though, but for my son, Alan. Back in the days when I ran a business blog consulting agency - Radiant Marketing Group it was called - my son, Alan, worked with me in submitting client blogs to an extensive list of bl...
06/18/2007
Yesterday's post sparked quite an exciting discussion and many of you added to the conversation with SEO insights of your own. That's one of the best things about AR. It's a place where we learn from each other. Today, I want to touch on two other keyword-related matters: The use of keywords in b...
06/06/2007
A few weeks ago - actually a couple of months ago - I mentioned a report on a study done by top-level SEO experts on search engine ranking factors, then stated I would be commenting on those over the course of the next few days. Oops! Never did that. Got sidetracked. But, I'm a doin' it startin' ...
06/05/2007
My wife and I watch a lot of HGTV, TLC and any other channel that has real estate related programming. Two of our favorite shows are Designed to Sell and Buy Me.  It's almost humorous, the contrast between those two programs, especially considering they're juxtapositioned back-to-back on HGTV. On...
06/04/2007
Allow me to proffer an axiom: Technologies which start out being used by teens and techies will eventually find their way into mainstream business use. That's been the case with blogs, SMS and podcasts, and is now becoming the case with social media. Not so long ago, blogs were "personal journals...
06/01/2007
A chapter of the book Realty Blogging deals with the impact blogs can have as a public relations tool. Over the years I was sought out by mainstream media writers for quotes and source information and now I am happy to announce so has my star pupil, Ines! None other than the venerable Miami Heral...
05/31/2007
(After an extended hiatus, I'm back to blogging. My mom is to be released from the hospital tomorrow and we close on our house tomorrow as well. Hallelujah!)I receive RIS Media's daily email blast which, more than once, has provided good fodder for blog posts. I recommend it for that reason alone...
05/30/2007
Rainer
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Paul Chaney

local_phone(337) 216-4423
smartphone(337) 804-2081
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Tips, ideas and honest advice about how to use social media as a marketing tool gleaned from industry veteran and thought-leader Paul Chaney.


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