Paul Chaney's (pchaney) Blog

This is part 2 in a four-part (at least) series on how to use Twitter for business. Truth be told, I'm sure I'll be talking about Twitter quite a lot in the days and weeks ahead. This post focuses on two areas: A sequence of four short videos that walk you through setting up a Twitter account, fa...

(First, sorry for my latency in posting of late. Was away with my wife Amie on the trip of a lifetime to NYC! Travels are over; getting back to business.) One of the questions I'm getting A LOT is "What's up with Twitter?" and "How do I use Twitter for business?" Let me say at the outset it is an...

Today is the birthday of one of Active Rain's most popular netizen's, Jeff Turner. I've known Jeff since at least 2006 and maybe before and I must say he is one guy who gets social media, and I mean Jeff really gets it. In fact, he's built his business, Real Estate Shows, almost solely through th...

In the last two posts I covered the advantages of using Active Rain and Trulia. Today, Drew Meyers, Business Development Specialist, talks about why Zillow's platform qualifies as one of the top three.  "Aside from Zillow Discussions, there is Home Q&A, and posting your listings of course," said ...

Recently, I asked Frances Flynn Thorsen and Rudy Bachraty, both Trulia community evangelists, to weigh in on the benefits of using Trulia and, more especially, Trulia Voices. Here's what they had to say. Frances... Traffic - 5 milliion monthly uniques Demographics - 70% of the home buyers who vis...

I enjoyed so very much having the opportunity to keynote at last week's REBarcamp Houston. I want to pass along my thanks to Michael Price, President of ML Broadcast, for putting it together. (Oh, and Mike, the receipts are coming!) Here are the slides from the keynote I posted to Slideshare... R...

(This is directed to those of you just learning about social media, especially as it pertains to real estate. If you're already a kool-aid drinker, you probably know this stuff, but feel free to comment nevertheless. As always, I welcome countering points of view.) I promised this yesterday, but ...

Most of my social media handyman posts will be in response to questions asked by Realtors and others. Today's comes from Irina Netchaev, a Keller-Williams Realtor in Pasadena, CA. She asks, "What are the top 3 social networks that you recommend joining and actively participate in and why?" First,...

One of the ways I can best provide social media handyman services is by answering your questions. Let me invite you to take a quick poll that ask four of the questions I hear most often. How can blogs help me market my business? How can I use Facebook for marketing purposes? What's the deal with ...

Consider this an official announcement. I'm coming back to Active Rain, not as the Blog Coach, which was my old moniker, but as the "Social Media Handyman." Here's some background on why and why now... I've learned a great deal about how to use social media for marketing purposes and have a pench...