The Language of Luxury

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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
There are endless possibilities in branding, and endless solutions.  What is required in creating a brand is a willingness to understand the concept as well as the realization that solutions and ideas abound.  The world is awash with solutions and possibilites. In order to understand branding in ...
We have continue to practice what we preach, to live in the present moment. As we were sitting on our deck this evening enjoying a glass of wine, we talked about how what a wonderful day we had.   Regardless of what others think or view the circumstances, we are still living moment by moment and ...
As we spotted this lovely succulent at Ace Hardware a few days ago, we both marveled at its perfect symmetry and beauty. It reminded me of a quote I read a long time ago on the subject of perfection. "Every particular in nature, a leaf, a drop, a crystal, a moment of time is related to the whole,...
 It has been lovely here this week.  Our temperatures have been in the 80's and it feels like Summer is making its appearance for a while.  It is supposed to cool down to 78 today.  Lilacs are here (pictured above)!On another stand these Sweet William flower combination could definitely be classi...
Because, we both are great in the kitchen, we have not availed ourselves of take out meals, or prepared ingredients type of fare.  However we recently made two meals that we felt required a touch of guacamole to give it that extra zing!  Our avocados needed a couple of days to ripen.  We walked d...
We have always been proponents of  the importance of the attention to details.  Details can make or break you.  Although many think that snail mail is an antiquated form of communication, we don't.  In some small communities and markets, it is an effective way to stand out from the crowd. One of ...
We loved this picture of Allie, our niece in Vietnam on the 16th of January 2020.  This  laughing Buddha is located at the Vīnh Tràng Pagoda at the heart of the Mekong Delta.  The Laughing Buddha symbolize happiness and good luck. “Learn to enjoy the way as much as you would enjoy when you reach ...
Does one really need a "because"(a condition outside your control) to be happy? For instance, it is not unusual to hear people say, I am happy because___________!  So when that condition disappears they become  unhappy, and ready to blame or find fault with someone or a whole bunch of someones.  ...
It has been a great time for Mother Earth! The skies are bluer than ever, the air we breathe is cleaner, and traffic jams are non-existent.  The flowers are blooming everywhere, and we are enjoying them all!  Pictured above is a wisteria growing into a tree in Los Olivos.Here is a shot of our hel...
As we were leaving early yesterday morning to run some errands, I noticed a murder of crows perched on two trees. (What a name for a group of crows!)  I was delighted to take a picture of them to share with all of you.  We see them quite often nesting in the trees near our home and chasing red ta...

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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