The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
As a real estate marketing professional it is easy to get bogged down with the day-to-day activities of“transaction engineering” and neglect the life-blood of your business: promotion and marketing.  Sometimes you need to step back from your practice to regain your “orbital marketing prospective”...
05/26/2022
We were inspired by a comment on one of our recent blog posts by fellow Active Rain member, Will Hamm, to return to our coverage of the Santa Barbara Farmer's Market. And, we are delighted to report that the market is back in full swing.Here in downtown "SB" we often have what is known as "May Gr...
05/17/2022
Many real estate  professionals "hide" in their company offices (or home offices).  They often keep themselves distracted, busy doing low priority action items that could be delegated, instead of getting out to meet more people who could become clients or referral source.  When they do get out in...
05/10/2022
Those real estate professionals who are truly passionate about their work have an innate  attraction power that can effortlessly generates business. The power of passion is palpable! It is a true pleasure to witness this in any thriving business. By far, the best place in Santa Barbara to get a c...
05/03/2022
Being able to readily speak with a LIVE customer representative on the phone instead of slogging through multiple numeric choices or otherwise being directed to a website for self-service has become a true luxury today. It is actually surprising to us that more companies do not cut right to the c...
04/26/2022
 In Part 1 of this series we stated that the real purpose behind a brand refresh is sharpening your marketing message including your visuals to reflect how you and your target market are continually expanding and changing. Your website must become your “silent salesperson” that delivers your best...
04/19/2022
Summerland is a small town within Santa Barbara County, between Carpinteria and Montecito.  Two of our favorite local restaurants are there: The Summerland Beach Cafe (great for breakfast-best waffles) and The Nugget. The Nugget (pictured above) is a crazy, eccentric place that feels like it coul...
04/18/2022
Many real estate professionals believe that refreshing their brand is the same as buying a new outfit because they are tired of their old “look”.  While changing your look or getting a “make-over” can give you a temporary lift in spirits and may get you some attention from those who already know ...
04/14/2022
We stayed at a small inn in Gevrey Chambertin.  It was owned by an English couple.  They had taken a decrepit  space and turned into a spacious 14 room inn.  Pictured above is what was left for posterity.Gevrey Chambertin is a small village with flowers every where.  It is the heart of the villag...
04/08/2022
We loved the assortment of spices while visiting the Galeries Lafayette food department. They are colorful and a delight to the eyes! And this magnificent display of tomatoes, peppers and zucchini from South America caught our attention too!Check out this beautiful fruit display! It is eye candy ...
04/07/2022
Rainmaker
5,764,383

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.