The Language of Luxury

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Ron and I have recently been refocused on Zen Buddhism, which is also known as Japanese Buddhism.  We like their words which explain the concepts of beauty and meditation.  Satori (悟り) is a Japanese Buddhist term for awakening, "comprehension; understanding". It is derived from the Japanese verb ...
Shibumi is Japanese word: A term from the Edo period in Japan referring to places, persons, or things of effortless perfection.  Anything that is Shibumi is noble and fulfilling in a manner that is not shaped exclusively by analytical thought. Simply put, a state of great refinement underlying co...
We love to drive through the wine country. Pictured above is the old Stagecoach Road that connects Santa Barbara to the wine country.  This is the road that the stagecoaches took when they wanted to reach the Santa Ynez Valley.  We now have a beautiful bridge that connects above the canyons. But ...
One of our favorite fish is Petrale sole.  It is a light fish, easy to prepare sauteed and coated with a light batter of gluten free crackers. It takes minutes to prepare. As I was planning the meal, I realized that we needed a white wine to accompany the meal. A red would overwhelm the taste of ...
This horse statue as if in motion commemorates the Clark Watering trough where horses at one time drank water after a long ride.   The park is adjacent to the Ojai trail, where you can run, bike, or ride a horse.  It is a great place to have a picnic, which we did yesterday under the canopy of a ...
Just like the old Southwest Airlines commercial, it was time for us to get away!  We took the 18 mile winding road to Ojai to have some superb Mexican cuisine at Jim & Rob's Fresh Grill in Ojai.  They have been praised by many local publications as well as Trip Advisor. We gathered our picnic coo...
Our favorite last ski run of the day is a winding beginner's run that takes us past some beautiful homes at Deer Valley. The last few homes are adorned with interesting wood sculptures.  We refer to this one as the bear house, pictured above. Even the tree on the right side has a bear chasing a s...
"Arbutus menziesii, the Pacific madrone or madrona, is a species of tree in the family Ericaceae, native to the western coastal areas of North America, from British Columbia to California." WikipediaThis is one of our favorite trees. The first picture shows these strawberry balls it produces. The...
By now, if you follow us, you know that we love roses. They always seem to catch my attention. Yesterday morning at Bristol Farms Market in Santa Barbara, I spotted these beauties.  The combination of colors took my breath away.   "Fewer things are lovelier to me than a full-blown rose when it op...
Momentum is the capacity for progressive development. In your luxury or other niche in your real estate marketing practice, momentum it is the power to increase the flow of business at an ever-growing pace.  It is related to the domino effect.  Instead of dominoes, we chose a picture of home shap...

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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