If Darwin Would Have been a Real Estate Agent

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Education & Training - French Real Estate
An exploration into how evolution shapes today's homes buyers and sellers

ARCHIVED BLOG POSTS

2009 

Have you ever watched a flock of birds the way they seem to move as one unit....like they all think with one brain.  A school of fish, a heard of cows...any group of animals all seem to "tick" together.  Brain scans in humans showed that when people followed along with a peer group (our flock, sc...
01/31/2009
11 Comments
Ambiguity feels scary.  The fear of the unknown aided our ancestor in avoiding things that could kill them.  For a potential buyer, ambiguity is a deal-breaker.  An unanswered question - whether they asked it out loud or it lurked somewhere in their gray and white matter - will fill them with fea...
01/30/2009
7 Comments
Do you have a home buyer?  Congratulations! That means that you have a great reason to make some phone calls.  I always ask my buyer to drive around in the neighborhood that they like best and write down all the homes address that they like (not listed).  I then call all these homes owners.  I te...
01/30/2009
10 Comments
In any economy (good or bad), there are those who MUST sell their home.  Are you working these groups?  First off, why do people sell there home:  had a baby - need more room, job transfer, divorce, death, hate the neighbors, want a better home....there are all kind of reasons, but not many rise ...
01/27/2009
The Internet is undoubtedly the greatest research tool in all history, but it still comes down to the person interpreting all that information to apply it.  One man is making a critical error. A little background information: Much of our downtown in Beaver Dam, WI was built over a river.  Over th...
01/26/2009
What's Wrong with this Picture....There were People Involved! I'm a "behavior expert" so to speak, so I should disagree with your "clients act without rhyme or reason" comment.  She knows the "why".  She may not articulate her reason, but she made a decision, so she also rationalized it. We (rea...
01/25/2009
The "mere-exposure effect" is: being in the presence of familiar things simply make us feel better.  Have you ever felt this:  you work with someone day after day, and after a while they start looking better to you.  It's the "how does the ugly guy get the pretty girl effect".  Just seeing the sa...
01/25/2009
5 Comments
Altruism is behavior that involves self-sacrifice.  If individuals behave at what appear to be a cost to themselves but a benefit to others, then that behavior is said to be altruistic.  BUT, socioscientist believe that there is NO true act of altruism. I'm not writing this because I'm just a rea...
01/25/2009
Furniture-maker homeowner used his craft for striking craftsmanship and keen attention to detail in this atypical ranch home. Warm and cozy lower level family room with architecturally beautiful pellet stove and walk-out patio doors. Lovely second-story enclosed porch/deck. Bright and beautiful k...
01/10/2009
If you've read my previous blogs, you'll know that for me - everything dealing with people is based on behavior.  Whether that be based on evolution or learned, we ALL act according to our behavior. My biggest motive in writing on this particular subject is to get you to stop for a moment and thi...
01/10/2009
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Brian French

Evolutionary Real Estate
local_phone(920) 356-0825
smartphone(920) 382-5650
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