Real Estate Best Practices

Coaches, books, classes and seminars aim to capture real estate agents dollars with promises to teach them any number of ways to improve their business. From sales skills to how to close more deals to how to win with expireds (expired listings) and more, everyone has something to teach you.


There's nothing wrong with continuing education, whether it's keeping on top of new laws and regulations or learning how to be more productive. But before you spend an arm and a leg on any of those things, pull up a chair, put on your glasses and peruse the pages in this section of ActiveRain.


It is only here that you can tap into the world's largest online real estate community and actively engage with your peers. Find out what works and what doesn't from those that actually put into practice what others merely teach. Read how-to articles, advice on designations, certifications and continuing education classes. You never know where you will find the inspiration to take your business to the next level. So, pull up a chair and dig in!

Recent blogs on Real Estate Best Practices
By Melissa Thompson, I'm a real estate agent helping buyers and sellers
(Thompson Real Estate)
When you construct a new building or convert a property into a new residence, it’s essential to set up a new build warranty that protects the owner and future buyers against latent structural defects.With the market for latent defects insurance constantly growing, it can be difficult to know which provider to turn to. Should you trust an off-the-shelf policy from a big name in the industry, or turn to an independent and impartial building warranty provider?Here are just some of the many benefits of choosing an independent provider for your structural warranty to help improve the quality and longevity of your build.1) Years of industry experienceIt’s easy to go with a recognizable insurance brand simply for convenience, but independent warranty providers have often worked their way up on...
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By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
Experiencing burnout is like being emotionally, physically, and mentally drained after being under stress for too long. Exhaustion, irritation, and a lack of motivation are just some of the symptoms.The idea that we can get more done if we only better organize our schedules is a major contributor to burnout. This method, however, is wrong on its very foundation since it fails to account for the fact that our levels of energy change throughout the day, week, month, or year.We should worry less about time management and instead concentrate on energy conservation.Here are anti-burnout measures to consider: It is important to recognize your peak productivity periods and the times when you should rest. That includes knowing how to spot the warning symptoms of burnout and taking preventative ...
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By Dr. Paula McDonald, Granbury, TX 936-203-0279
(Beam & Branch Realty)
I know, catchy title, right? Well, today as I was at Lowe's shopping for toilets for a new build, this other woman and I struck up a conversation about, you guessed it - toilets! Dual flush, or traditional? Soft close? Solid piece or two-piece? Chair height or standard. Can you believe there are so many choices when picking out a toilet?As we discussed the pros and cons of the various models, I learned she was new to the area. The more we talked, the more we had in common. Before long, we were friends on FaceBook and looking to connect.The moral of this "toilet" story is you never know where and when you might meet a new friend. When we just "stay in our lane" and never interact with strangers, we may be missing meeting some great folks. This was certainly one of those instances.As we a...
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By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
Although working from home might be a terrific method to boost output and lower stress, it also has its share of distractions. It can be challenging to maintain concentration and complete work because of family members' continual interruptions and social media users' incessant scrolling.But you can get rid of interruptions and maximize your time at home by using a few straightforward tactics. Establish limits with your family and friends. The continual interruptions from family and friends are one of the major distractions when working from home. Establish clear boundaries with those nearby to combat this. Inform them of your working hours and request that they respect them. Establish a dedicated work area. Having a designated workspace might assist you in maintaining focus and minimizi...
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By Hank Miller, SRA, Associate Broker & Certified Appraiser
(Ansley Real Estate/Christie's International)
The hangover from the real estate market nonsense of the last couple of years continues. Everyone needs to reacclimate themselves with accurate pricing, contingencies, contract language and the many steps of getting a deal closed. One of the most challenging parts will be appraisals and knowing what happens if the appraisal comes in low.Lenders continue to issue bulletins to appraisers reminding them that the best comps are the most current. In other words, use closed sales that reflect the changing market. Underwriting is also closely evaluating the market conditions form, appraisers are expected to accurately reflect the market, not simply rubber stamp things.What happens if the appraisal comes in low is directly controlled by the parties involved in the contract. Solutions range from...
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By Dr. Paula McDonald, Granbury, TX 936-203-0279
(Beam & Branch Realty)
Today I had an interesting exchange with a local elected official. I had hoped to meet this person to be able to discuss some concerns as a constituent. I was kind, polite, to the point, and kept the conversation private. My concerns echo many others in our community.What I have found within our political arena are those who say things behind someone's back and the very few who will look you in the eyes and say the difficult things. I believe in the importance of going directly to a person. It's the right thing to do always.Sadly, this individual did not hear a thing I was saying because they were too focused on being in defense mode. Instead of listening to what I was saying, the posture of defense drowned out my concerns. It became evident this politician did not desire to discuss any...
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By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
What is Habit Stacking and How Does it Work?Habit stacking is a technique that involves "stacking" a new behavior that you're trying to adopt onto a current behavior in order to make it easier to remember and perform the new behavior. A real estate agent could use habit stacking to help them form new habits that can improve their business. For example, an agent who wants to start networking more in order to grow their business could stack this habit onto an existing habit, such as checking their email in the morning.Every time they check their email, they would also reach out to one new potential business contact. This would make networking a more manageable and sustainable habit for the realtor.Another example, an agent who wants to start prospecting for new clients could stack this ha...
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By Realtyna Inc, WordPress Real Estate - IDX, RESO Web API, CRM
(Realtyna)
Marketing in real estate continuously evolves, and that is same for real estate SEO marketing. The Google algorithm is considerably more sophisticated than it used to be, and now, more is needed to have a website and rank for keywords. To stay at the top of search results, you must grasp current SEO trends and how they affect your marketing plans.Content Is Forever NeededIndeed, you can dive into the finer details of statistics all day, but you wouldn’t have data to examine if there’s no content for an audience to consume. Fresh and updated content is essential for real estate  SEO, but it doesn’t end there. Visual content is necessary. Using images, videos, infographics, and other media will increase traffic and make your site more user-friendly, enhancing engagement and accessibility....
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By Bob "RealMan" Timm, Owner of Ward Co Notary Services retired RE Broker
(Ward County Notary Services)
Sage advice from Titus and Philemon. Be yourself... and hopefully there is only ONE of you in that head of yours.For all the "youngsters" here:  Sybil was a bestselling book in the 1970's and was adapted as a 1976 television mini-series and a feature-length docudrama in 2007. As stated in the graphic above the book, the mini-series and movie are all based on a true story. BTW the story of Legion, a man full of personality(s) is a true story and you can find that story in the Bible.Here is a terrible confession of a retired Real Estate professional. For the most part the Buyers and Sellers I worked with only showed me ONE personality. That being said the cooperating agents and Brokers were often another story (enough said).I think if we all take Titus and Philemon's advice we and those a...
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
This is an excellent post with great information. Thanks for sharing it.Have a super fantastic week!Joe Jackson, Realtor-KWCP Formula to set Your Service or Product Cost!  Educational Video on Real Estate Investing plus copies of all our meetings Enjoy Like and Join: https://www.youtube.com/user/RalphMaupin In 2015 Edward King, a metro Detroit small-business consultant and former longtime director of Small Business Services at Wayne State University, died Monday. He was 65.   From 1980 to 2009, King taught classes to entrepreneurs and small-business owners in his role at WSU. "I got into this because I was sick of seeing all these people starting a small business who just didn't know what they're doing," King told Crain's in 1995. "People spend more time buying a car or choosing an outf...
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By Mark Maupin See Blog Free Investors Training, National Real Estate Investors Network Host
(National Real Estate Network, LLC)
Formula to set Your Service or Product Cost! Educational Video on Real Estate Investing plus copies of all our meetings Enjoy Like and Join: https://www.youtube.com/user/RalphMaupinIn 2015 Edward King, a metro Detroit small-business consultant and former longtime director of Small Business Services at Wayne State University, died Monday. He was 65.   From 1980 to 2009, King taught classes to entrepreneurs and small-business owners in his role at WSU. "I got into this because I was sick of seeing all these people starting a small business who just didn't know what they're doing," King told Crain's in 1995. "People spend more time buying a car or choosing an outfit than they do planning a business venture."    In a series of videos and conversations with Crain's, King offered unfiltered a...
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By Dr. Paula McDonald, Granbury, TX 936-203-0279
(Beam & Branch Realty)
Having just read through, a feature post by Wanda Kubat-Nerdin, I made the comment about being an embarrassment to our profession. Thus, prompting this post. We all know those folks in our business who cause us to cringe. We've all experienced them and they can truly hurt our industry.As I reflected on my comment, I decided to write a post about what types of actions and behaviors cause one to become an embarrassment. We must, must, must maintain the professional standards in our NAR Code of Ethics. Not only must we follow our code, but we should also insure we are treating one another with kindness, respect, and with integrity.I am sure we all have story upon story of dealing with an agent that caused your hair to curl. Unfortunately, there will always be bad apples. However, we are in...
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By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
An effective home office setup can help Real Estate Agents increase their productivity and manage their time more efficiently.Here are some tips on how agents can effectively use a home office: Create a dedicated workspace: Set up a dedicated workspace that is separate from the rest of your home. This will help you focus and minimize distractions while working. Organize your work area: Keep your work area organized and free of clutter. This will help you stay focused and reduce stress. Invest in the right equipment: Invest in the right equipment and technology to support your work, such as a good quality computer, a comfortable chair, and a reliable internet connection. Set up a schedule: Establish a schedule for your workday and stick to it. This will help you stay on track and manage ...
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By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
Technology fatigue is a common problem for Real Estate Agents, who often rely heavily on technology to manage their business and communicate with clients.Here are some tips on how an agent can manage technology fatigue: Take regular breaks: Set a reminder to take regular breaks from your computer and phone throughout the day. This will help you rest your eyes and give your mind a break from constant screen time. Limit social media use: Limit your use of social media, especially during your personal time. This can help reduce the amount of time you spend staring at screens and improve your overall well-being. Prioritize face-to-face interactions: Prioritize face-to-face interactions with clients and colleagues whenever possible. This can help you break away from constant screen time and ...
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By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
Vacations are an important aspect of self-care and maintaining a good work-life balance for Real Estate Agents.Taking a break from the demands of the job can help agents recharge, refresh their mind, and return to work with renewed energy and a fresh perspective.Here are some tips on how agents can make the most of their vacations: Plan ahead: Schedule your vacation in advance and make sure to plan for adequate time off. This will give you enough time to prepare for your trip and take care of any necessary tasks before you leave. Be strategic with your vacation time: Consider when is the best time to take a vacation, depending on the market conditions and your business. Avoid taking a vacation during peak selling seasons or when you have important deadlines to meet. Plan a vacation that...
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By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
Writing out specific, measurable goals is an important task for any Real Estate Agent in order to achieve success in their career.Here are three tips for writing effective goals: Make Your Goals Measurable: Making your goals measurable will allow you to track your progress and determine when you have met them. Be Practical: Set goals that are difficult but not impossible to achieve. Establish a Deadline: Set a deadline for yourself to achieve your goal. This will keep you motivated and moving forward. Examples of goals for Real Estate Agents could be: Close at least 10 deals within the next quarter. Increase the number of clients on my database by 20% within the next 6 months. Increase my online presence by creating at least one blog post per week and posting on social media at least 3 ...
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By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
The Pomodoro Technique can be an effective time management method for Real Estate Agents to increase their productivity and focus.Here's how it can be applied to the real estate industry:Choose a task to work on: This could be anything from answering client's emails, making phone calls, preparing for a presentation or working on a proposal for a new listing.Set a timer for 25 minutes: During this time focus exclusively on the task at hand, eliminating any distractions.Work on the task for the entire 25 minutes: This could be answering a certain number of emails, making a certain number of phone calls, or working on a specific part of the proposal.Take a 5-minute break: After each 25-minute Pomodoro, take a short break to rest and recharge. Repeat steps 1-4 four times, after that take a ...
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By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
Self-care and maintaining a good work-life balance are essential for Real Estate Agents, as the job can be time consuming, demanding and stressful.Here are some tips on how Agents can maintain a good work-life balance: Set boundaries: Establish clear boundaries between work and personal time and stick to them. For example, set specific times of the day when you will not check or respond to emails, or when you will not take client calls. Prioritize self-care: Make time for activities that promote self-care such as exercise, meditation, and spending time with friends and family. Create a schedule: Plan out your work and personal activities in advance, and make sure to include time for rest and relaxation. Build a strong support system: Surround yourself with a strong support system of fam...
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By Wanda Kubat-Nerdin - Wanda Can!, St. George Utah Area Residential Sales Agent
(Red Rock Real Estate (435) 632-9374)
Don't Do's & Do Do's Successful people, without question, understand what it takes to become and remain relevant in their industry. Getting up every day, dressing up, then showing up to work, becomes a honed reflex. They continuously evolve with changes, especially when the market cycles through, creating a new set of challenges.  Successful people: Don't waste anyone's time. Instead, they DO put priorities in order. More time is then spent appreciating and enjoying the results of their work ethic. Wanting to be their best, matters greatly and determines forward progress. Don't put off growing.They DO build self-confidence, often boosting their business, filling the pipeline now and for the future. Knowing every satisfied client can produce another one, especially when clients happily r...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
Everyday AgencyLogic shares real estate podcasts from industry leaders and visionaries.  Here are this weeks podcasts:7 Adjustments To Get Better On CameraSimple Steps to Start, Scale, and Grow a Real Estate Business in 2023Changing Lives One Commission at a TimeBuilding a Brand on Social MediaReal Estate Podcast: Put Your Plan Into Action
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