Real Estate Best Practices

Coaches, books, classes and seminars aim to capture real estate agents dollars with promises to teach them any number of ways to improve their business. From sales skills to how to close more deals to how to win with expireds (expired listings) and more, everyone has something to teach you.

There's nothing wrong with continuing education, whether it's keeping on top of new laws and regulations or learning how to be more productive. But before you spend an arm and a leg on any of those things, pull up a chair, put on your glasses and peruse the pages in this section of ActiveRain.

It is only here that you can tap into the world's largest online real estate community and actively engage with your peers. Find out what works and what doesn't from those that actually put into practice what others merely teach. Read how-to articles, advice on designations, certifications and continuing education classes. You never know where you will find the inspiration to take your business to the next level. So, pull up a chair and dig in!

Trending blogs on Real Estate Best Practices


By Alan May, Helping you find your way home.
(Coldwell Banker Residential)
Comments 37
Many times, over recent years, in my experiences in online real estate discussion groups, someone will inevitably ask the question: "What is the standard commission in your area?"Most of the time, knowledgeable agents jump in and state: "There is no 'standard', real estate commissions are negotia...

By Awais Ahmed, Financial Analysis Trainer
(Rel Real Estate)
Comments 0
Here’s the cold, hard truth. If you’re not using video as an essential part of your social media marketing strategy in 2019, you’re falling behind.Not only do consumers want to see videos from businesses more than any other type of content online, but in the real estate industry, where visuals an...

By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Comments 9
I think this one is a good choice for sharing on Facebook, etc. Consumers need to know that this kind of advertising is fake. In addition, it reveals something about the honesty and integrity of the agents who pay for fake recognition. Consumer beware! . We thought the days were over with agents....

By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
Comments 19
 The colors of a brand are part of its identity.  It is the first thing, people notice.  Colors are impressions and they are associated with feelings, impressions and experiences, that the onlooker identifies with or does not.  Pictured above is a scene from Carpinteria State Beach at low tide a ...

By Richard Weeks, REALTOR®, Broker
Comments 6
Here is the North Texas Real Estate market update as of 7/11/19.New properties for sale 525Back on market listings 119 Price decrease listings 625Price Increase listings 44 Active kick out listings 30Active option contract listings 394Active contingent listings 65Pending listings 385Sold listings...

By Peter Mohylsky, SoWal Is HOME., Let me help you find your path to the beach.
(PrimeSouth Properties)
Comments 1
It has been a while but he and his words are still his legacy.     Maximizing Your Resources to Maximize Your Life “The biggest tragedy in America is not the great waste of natural resources – the biggest tragedy is the waste of human resources because the average person goes to his grave with hi...

By Tommy Wyher, I am an freelance writer and professional marketer
(Husky Marketing)
Comments 1
The investment property is very attractive to many people that want a consistent return on their investment. This consistent income is perfect for people on fixed budgets or that want to live comfortably through retirement. Picking the wrong investment property can be a money pit if there are mas...

By Wayne and Jean Marie Zuhl, The Last Names You'll Ever Need in Real Estate
(Samsel & Associates)
Comments 8
Nearly all of the pre-listing appointments we've been on lately have included some part of this conversation: Us: What do you think your house is worth?Them: Well,  Zillow says..... Part of our job is education. Sellers don't know why Zestimates are wrong, and we spend a lot of time disavowing po...

By Roy Kelley
(Realty Group Referrals)
Comments 24
Referral Incentives in Maryland Real Estate Advertisements Does the advertisement avoid any inducement to pay compensation or anything of value to an unlicensed person solely for the referral of a prospective owner, purchaser or tenant?The Maryland Real Estate Commission prohibits referral compen...

By Roy Kelley
(Realty Group Referrals)
Comments 15
Offering of Inducements in Maryland Real Estate Advertisements Does the advertisement offer inducements to buyers or sellers other than inducements involving a contest; element of chance; lottery; drawing; or other such mechanism by which a prize or anything of value is to be awarded based upon t...

By Alan May, Helping you find your way home.
(Coldwell Banker Residential)
Comments 43
7 Reasons why your property won't sell 1. YOUR PROPERTY WON'T SELL because your photos are "less than impressive". The vast majority of home buyers begin their search for a property on the Internet, so your property had better look fantastic in print. Not just nice, it has to look downright fabul...

By Jeff Dowler, CRS, The Southern California Relocation Dude
(Solutions Real Estate )
Comments 52
How to Help Buyers and Sellers with their Pain Points Buyers and sellers may experience a variety of pain points as part of their purchase and sale transactions, but we can help. Here’s how. By way of introduction, I was at a Mastermind Meeting in Washington, DC as part of the annual CRS meetings...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce
(EXP Realty 414-525-0563)
Comments 22
. We thought the days were over with agents...and very worst yet...State Associations touting the "achievements" of "FIVE STAR AGENTS". There is no such such thing in that your clients don't nominate you...the communities you serve don't "vote you in" is an advertising venue...yo...

By Michelle Carr Crowe,Altas Just Call...408-252-8900!, Family Helping Families Buy & Sell Homes 40+ Years
(Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty)
Comments 22
For decades, my late father, Phil Carr, had this saying printed on a plain piece of copier paper above his desk at IBM in San Jose. It had some spots on it, and was slightly cockeyed. One could tell it had been copied and shared multiple times. Probably by the hard-working secretaries (even temp ...

By Robert L. Brown, Grand Rapids Real Estate Bellabay Realty, West Mic
Comments 11
Know Your Audience!Effective communication is an essential piece of any good relationship, no matter what kind of relationship it is. People with whom we interact at home, at the office, at school, at church, or anywhere else have different personalities, motivations, goals, etc.; but we must lea...

By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 40
I may be preaching to the choir when I post this on Active Rain.  Most real estate brokers do hire for potential since so many new agents move into real estate from other fields.  You might consider my five qualities below if you are considering an experienced agent or if you are hiring office st...

By Bob Crane, Forestland Experts! 715-204-9671
(Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities)
Comments 7
Your Inner Strength Will Keep You Pushing Forward “The man who can drive himself further once the effort gets painful is the man who will win.”  Roger Bannister, English Olympic Athlete, Runner, The First Runner to Run the Sub-Four Minute Mile in the 1952 Olympics                              Sp...

By Andre Smith, Real estate agent in Glenn County
(Morrie Mages Property)
Comments 0
Real estate professionals often enjoy few tax breaks, so tracking your mileage is of paramount importance. More than likely, you're essentially working out of your car as you drive between showings and closings on a daily basis. Tracking your mileage gives you a rare opportunity to let your car w...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
Comments 1
Sometimes we all need a little motivation. And more and more companies are responding with gamification.Gamification is the strategy of using games and friendly competition to make certain work tasks less draining. The popularity of gamification appears to be supported by the research. Several st...

By Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
(Ludwig & Associates)
Comments 117
 Maximizing Your Resources to Maximize Your Life“The biggest tragedy in Americais not the great waste of natural resources –the biggest tragedy is the waste of human resources because the average person goes to his grave with his music still in him.”Oliver Wendell Homes 1809 – 1894, American Phys...