Home Sellers, Who Is Showing Up At Your Open Houses ?
By Kevin Vitali, Helping Massachusetts Home Buyers and Home Sellers
(EXIT Realty Beatrice Associates)
For many years prior to the smart phone, the prevalence of the internet and technology, open house were a marketing staple. But I present to you, that while there is a time and place for open houses, there are far better areas of marketing your home to effectively get a buyer. Should you have an open house to sell your home? I don't think it is necessary.Buyers are previewing homes with quality real estate photographs, floorplans and other enhanced marketing materials and making major decisions online. 30 years ago the information that is available at a few clicks of the keypad were not readily available like they are now.The two times I recommend open houses is when a home is brand new to the market and when there has been a major change like a price change or a serious improvement...
Comments
59