Man, there are a LOT of people hating on Millennials these days.I didn't even realize just how bad it was until the article I published last week - With the Rise of the Millennial Comes The Fall of the Suit.I'm not sure if it's anger, jealousy or perhaps ignorance. But there seems to be a lot of
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05/19/2015
Last week I told you all about our experience filming Superhero Day at the Connecticut Children's Medical Center.Today, we're proud to announce that acclaimed artist Rachel Platten has partnered with us to help spread the word about these incredible little heroes.Not long ago, Platten released a
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05/08/2015
Dress for success. It was something that was always stressed to me growing up. My parents. My teachers. My bosses. I was a rule breaker at a young age. In Catholic school, my feet were so big that we had trouble finding affordable dress shoes that fit. So my parents bought me black sneakers
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05/04/2015
I once knew a guy who rarely needed to go to the store.Toilet paper. Pens. Bottles of water. You name it. If it was to be found in his office, it was also soon to be found in his house.He was one of countless employees out there stealing from his company.Last year, The Global Retail Barometer
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04/13/2015
A couple of weeks ago, I gave a presentation to a huge group of people ranging in age from 40 to 75 about how millennials have fueled the massive expansion of technology and how we use it. I asked this group (the topic was politics) why candidates spend so much money on traditional advertising?
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04/12/2015
Well, it’s official. Facebook is taking aim at Google. And if a patent that they just applied for goes through, it was drastically reshape the entire concept of digital advertising.Buckle up. It’s time to go down a wormhole.Our agency has been creating Facebook Dark Posts for more than two yea
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04/09/2015
I'll never forget the first time I asked my boss for a raise. My palms were sweating. I was trembling a little. I had been working hard, damnit, and I deserved a big fat raise. I sat down with my manager and listed all of the ways I had gone above and beyond. I talked about what I brought to
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04/08/2015
In the world of advertising, YouTube pre-roll is hot, hot, hot.But in the world of basically everyone who hits play, pre-roll ads are something that typically bring out the most creative swears known to man.Today, Google Partners like The Silent Partner Marketing received an email from the big bo
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04/08/2015
A few years ago, we were almost burned by a client. The guy ended up being slapped with a whole bunch of federal grand jury indictments, and a lot of my colleagues and other business owners DID suffer.That’s when I put the “morals and ethics” paragraph into our contracts. It basically says that i
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04/06/2015
You’ve taken the giant step of creating video content to connect with your audience. But now what? Until now, YouTube was the answer. But now the video giant is getting knocked around by Facebook and all of a sudden is on the defensive. Last October, I wrote about how Facebook was starting to de
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04/04/2015