Sara Bonert's Real Estate Internet Marketing Blog (Zillow Industry Relations Manager))

Services for Real Estate Pros - Zillow
Blog about internet marketing concepts and ideas for the real estate industry. I am also a Zillow employee, so you will find occasional updates and information about the Zillow in my blog content as well.
I am so excited to share with you, what I think is one of the biggest announcements Zillow has made to date for our real estate partners!  Soon For-Sale listings on Zillow will be getting almost twice the exposure through an alliance formed with Yahoo! Real Estate.  Essentially the second and thi...
There are so many great, and free, tools out there.  But here is a list of my 5 favorite web services that I use almost daily to help with business communication.  HootSuite- This service allows you to schedule Tweets, so you don't actually have to be at your computer to send them.  Say for examp...
If you are into data, this blog post by Glenn Kelman of Redfin is an interesting read: The Rise of the Quants. It interestingly argues how online marketing isn't so much about branding, but about data and math.  All the data being collected about us as we surf the information super highway isn't ...
Zillow is holding a number of events in Northern California for agents to learn how to best market themselves to the nearly 11 million people that are visiting the site each month.  We'll start the hour by discussing the Zestimate.  If you've ever had a client say "But Zillow says..." then this s...
Anoter great opportunity brought to you by Active Rain!Every time we announce a new RainCamp location, multiple people request that we bring RainCamp to Florida, NC, Kansas City, Kentucky, the Northeast, the Southwest, the Midwest.........(you get the idea) So we have! Wait, what? You must be say...
There is a lot on Zillow that you can do to market your listings and yourself, for free.  But what if you really want to stand out?  What if you want to grow the number of leads generated on the site?  What if you want to maximize your exposure to the nearly 11 million people that visit Zillow ea...
One of my favorite annual technology conferences is coming up next month in San Francisco, Inman Connect.  This year the featured speakers are from companies like: Reddit, Microsoft, Wall Street Journal Digital, Realogy, SimpleGeo and everyone's favorite- Craigslist.  Inman is trying something ne...
There are those that live in the Washington DC area, and those that do not. To each of you, RainCamp DC can still be meaningful. Those not in the area: Just because you don't live in the area, doesn't mean you can't partake in the day.  Time to leverage the power of Twitter!  Go to
My first RainCamp was 6 long months ago in New York.  When you think about the technology that has evolved since then, it seems like 6 years ago! The iPad was still in prototype.  I didn't care about checking in on Foursquare. Security settings on Facebook weren't something I wasn't too concerned...
Photos.  Hands down the number one thing people want to see in online real estate, that isn't a secret to the real estate industry.  There are all sorts of statistics that say the amount of traffic a listing receives can be incrementally tied to the number of photos displayed.  One interesting ti...

Sara Bonert

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