Real Estate Best Practices

Coaches, books, classes and seminars aim to capture real estate agents dollars with promises to teach them any number of ways to improve their business. From sales skills to how to close more deals to how to win with expireds (expired listings) and more, everyone has something to teach you.


There's nothing wrong with continuing education, whether it's keeping on top of new laws and regulations or learning how to be more productive. But before you spend an arm and a leg on any of those things, pull up a chair, put on your glasses and peruse the pages in this section of ActiveRain.


It is only here that you can tap into the world's largest online real estate community and actively engage with your peers. Find out what works and what doesn't from those that actually put into practice what others merely teach. Read how-to articles, advice on designations, certifications and continuing education classes. You never know where you will find the inspiration to take your business to the next level. So, pull up a chair and dig in!

Trending blogs on Real Estate Best Practices
By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
Pictured above is the front side of an 8 1/2" by 11" postcard.  We received this card from the Rubicon Theatre Company who due to our present health crisis cannot resume live theatre.  We loved their creative solution.  The Ventura County Fairgrounds which also canceled their annual event has become the Rubicon Theatre's stage for plays, and musical performances.Rubicon Goes Retro is their theme for their Summer Season.  What is meant by that is we the people, who are mandated to social distance can enjoy live theatre and concert series. From the safety of our cars, we can enjoy 75 minute concerts presented on an elevated stage.  Here is the exact excerpt from their website, Think Drive-In Movie Meets Live ConcertEvery couple of weeks, we’ll offer a 75-minute concert in the parking lot ...
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By Joe McCord, Making It Rain On The Regular
(Property Investment Wise)
If you are thinking about how to invest your money, investing in property is a wise decision as it is a safe source of a steady income. For the past few years, most investors have preferred residential properties over commercial properties, but the commercial property sector is now on its feet. Investment returns for commercial properties are now more than 10%, and the numbers are expected to continue rising.Furthermore, industrial properties such as warehouse are now the leaders in the commercial property sector for investment and development according to a ranking by Urban Institute in 2016. Why is the demand for warehouses high?The demand for warehousing spaces is now higher than before because most of the big online retailers such as Amazon are expanding their warehousing capabiliti...
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By Jim Lord
(DeLex Realty)
Before you give up, keep in mind the story of Henry Heinz. In 1874, after his horseradish product failed, Heinz was arrested for fraud based on the fact he could not repay bank loans he had acquired. Later, while eating dinner at his brother's home, they ate meat which was spoiled, a common practice in those days as there were few if any regulations, no refrigeration and meat was expensive. It was common practice to cover the spoiled meat with sauce called Ketsup which was typically made of celery, nuts and even some harsh chemicals to cover taste.  These products were sold in various types and in dark bottles to hide the true ingredients. Heinz and his brother knew there must be something which taste better. They immediately went to work and used a tomato base, eventually developing ke...
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(Coming service)
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By Victoria Carter Guaranteed Services, TwoMoveYou
(TwoMoveYou Guaranteed Real Estate Brokered by Century 21 Percy Fulton Ltd., Brokerage)
Thank you for giving us reasons to be the best that we can be to help you with your real estate needs. We make this as our motivation to make our services more client oriented reaching for excellence. The TwoMoveYou Team.
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By Dwayne Hicks, Metro West Realty
(Metro West Realty)
I’ve made my share of New Years Resolutions in the past with limited success. This time comes every year and it seems like a good time to start something new or “turn over a new leaf”, but this year I’m resisting the urge to do that. This year I’m going to strengthen and build up whom I already am. I already have a unique DNA in my physical body. I want to strengthen my Character DNA. I want my faith to grow deeper and more mature.I want my positive attitude to grow stronger.I want my marriage to grow stronger.I want my family to grow closer.I want my work ethic to expand.I want my keep listening to my body. Watering and cultivating who I already am is where I’m at and where I’m headed in this new year! I don’t need to add a lot of new resolutions and self-induce pressure – I simple nee...
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By Victoria Carter Guaranteed Services, TwoMoveYou
(TwoMoveYou Guaranteed Real Estate Brokered by Century 21 Percy Fulton Ltd., Brokerage)
  Century 21 Realtors, Victoria Carter and Kirk Rickman, TwoMoveYou offer GUARANTEES to their clients who are buying and selling real estate in the Durham Region and Quinte West Region. TwoMoveYou offers Guarantees in writing! Have peace of mind when you are looking for your next home, or if you are putting your home up for sale. Call Victoria and Kirk, TwoMoveYou, at 289-913-5885 to book your appointment! Here are some of our Guarantees: COMMUNICATION GUARANTEE: You will be kept posted on the progress of the sale of your home with an update every week. Your phone calls will be returned by a qualified Team Member within 24 hours. HONEST PROMISES GUARANTEE: Guarantee #1 is a good example. We are not going to wildly promise you the moon and stars to get your business. We will tell you wha...
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By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Realty)
SPECIAL NOTE:These listings are on the far southwest side of my territory. Approximately 1 hour away from West Sedona. The entire process took a whole day. From the start of the drive to completing the process of the video, creating the post and sending it to my clients located in another state. There is a dragster and a trailer involved and the property needs to accommodate both items. The first listing is the home of a retired 97-year-old doctor who is also a Marine Veteran.  He ticks two different Hero boxes for me! The second home has been vacant for a long while and does not require the same COVID-19 guidelines. My Commitment To My Clients...My goal is to satisfy my clients' needs. I will view properties and provide an assessment for my clients. During this time of COVID-19, I will...
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By Marina Garan, South Florida Real Estate Agent
(DEZER)
If you at the stage when you have already decided against a single-family home, it might be high time for you to look at the new article in our blog about the difference between condos and apartments. The first thing that comes to mind when you are thinking about these two property types is most likely their obvious similarities. Both condos and apartments put you in close proximity to the city’s key entertainment and business opportunities. This makes them a great choice for someone who would like to walk to their favorite restaurants or is not particularly thrilled about commuting to work every day.Additionally, condos and apartments while being a cheaper option than single-family homes, are a really good budget deal for someone who is looking for security and amenities. 24/7 security...
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By Victoria Carter Guaranteed Services, TwoMoveYou
(TwoMoveYou Guaranteed Real Estate Brokered by Century 21 Percy Fulton Ltd., Brokerage)
Your Referrals make a difference to help fight kids' cancer. TwoMoveYou Guaranteed Real Estate.We are on a mission to raise $2,500 this year! This August, TwoMoveYou Guaranteed Real Estate Team is taking part in the Great Cycle Challenge to fight kids' cancer!Why?Because right now, over 1,400 children are diagnosed with cancer every year, and it's the biggest killer of children from disease in Canada.Kids should be living life, not fighting for it.So we are raising funds through this challenge to help these kids and support Sick Kids Foundation to allow them to continue their work in developing treatments and finding a cure for childhood cancer.Please support TwoMoveYou in one or more of the following ways...1. Refer TwoMoveYou Real Estate, and a donation will be made toward SickKids Fo...
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By Victoria Carter Guaranteed Services, TwoMoveYou
(TwoMoveYou Guaranteed Real Estate Brokered by Century 21 Percy Fulton Ltd., Brokerage)
Your Referrals make a difference to help fight kids' cancer. TwoMoveYou Guaranteed Real Estate.We are on a mission to raise $2,500 this year! This August, TwoMoveYou Guaranteed Real Estate Team is taking part in the Great Cycle Challenge to fight kids' cancer!Why? Because right now, over 1,400 children are diagnosed with cancer every year, and it's the biggest killer of children from disease in Canada.Kids should be living life, not fighting for it.So we are raising funds through this challenge to help these kids and support Sick Kids Foundation to allow them to continue their work in developing treatments and finding a cure for childhood cancer.Please support TwoMoveYou in one or more of the following ways...1. Refer TwoMoveYou Real Estate, and a donation will be made toward SickKids F...
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By Sam Shueh, mba, cdpe, reopro, pe
( (408) 425-1601)
                                                                                  Sam Shueh                                                        Realty One Group                                                         Silicon Valley, Ca In history of surgical mask part I, I described history of surgical masks development.  It was discovered that plaque pathogen was transmitted not by body contact as thought earlier in Europe. Rather it was transmitted by airborne pathogen. Dr Wu was credited for the discovery of transmitting medium and creatively developed an improved surgical mask at very affordable price(0.25 Yuan) with layers of gauze and cotton to filter the air contaminants electrostatically.  N95 mask is a descendant of Dr Wu’s design from Spanish flu days[ref to 1 ]. N signifie...
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By Victoria Carter Guaranteed Services, TwoMoveYou
(TwoMoveYou Guaranteed Real Estate Brokered by Century 21 Percy Fulton Ltd., Brokerage)
You provide us with a positive review and allow us to see that we can make a difference in providing for your real estate needs. We make this as a basis to make our services more client oriented reaching for excellence. Thank you from the TwoMoveYou Team.
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By Sam Shueh, mba, cdpe, reopro, pe
( (408) 425-1601)
                                                                              Sam Shueh                                                                Realty One Group                                                                         Silicon Valley, CAWith the Covid 19 virus epidemics we have a city shut down with us ordered to stay home and observe social distance rule. The local ordinance on face mask requirement varies in each municipality.    "Social distancing” means keeping space between yourself and other people outside of your home. To practice social or physical distancing". Stay at least 6 feet (2 meters) from other people. Do not gather in groups. Stay out of crowded places and avoid mass gatherings.  One compares San Francisco City with New York City.  West coast for d...
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For the previous two year, every spring we have hosted an event in Bellingham Washington called Win. Make. Give. It's a three day event where we discuss strategies for being better leaders, ensuring our health, building wealth and ultimately deciding what we want our legacies to be. We bring in guest speakers, do a ton of workshopping and really explore these subjects in deep detail. This years event has been cancelled for obvious reasons. But even before we had to cancel the event, we launched a podcast where Ben Kinney, Chad Hyams (you may remember Chad as the 'Voice of Reason' from IMSD) and I discuss all of these topics in depth. Each podcast is no longer than 30 minutes and it's a conversational format. There are some that are around 10-12 minutes as well and even a few quick hitte...
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By Sam Shueh, mba, cdpe, reopro, pe
( (408) 425-1601)
                                                                         Sam Shueh                                                   Realty One Group                                                     Cupertino, CA During the Corona virus pandemic breakout, people were being initially encouraged and now being asked to act what we were taught as children. Wash your hands often with soap for 20 seconds. Avoid close human contact and cover your face with a face mask. Except for social distance new part we do what we have always been taught. In the middle ages grave diggers and care takers often wrap a cloth or handkerchief over their face to avoid the decomposition stench smell from bodies. Around 1897 western doctors wrapped a clean cloth around their mouth or nose to prevent coughing or...
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By Kathy Schowe, La Quinta, California 760-333-8886
(California Lifestyle Realty)
I have always tried to think outside the box with my closing gifts.  Some clients appreciate a personal gift, while others would be just as happy with a restaurant gift card.  Sometimes I choose to share my artwork as a token of appreciation for my clients trust in me with their real estate transaction.  Many of my sales are second homes that my clients use during the winter season, then they return to their permament residence for the summer.  I give them a  work of art that they can take home with them to remind them of their new "happy place" in the desert.  I create the home portrait with a drawing app. called Paper by 53. (Paper by WeTransfer), and usually have the artwork reproduced on canvas.  Then I make notecards for them with their home portrait as well.  I choose a favorite a...
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By RealBird Real Estate Marketing, All-In-One Real Estate Marketing Toolkit
(RealBird Inc.)
Join Janie Coffey and us this Wednesday on April 8 at the free RealBird webinar and learn how Janie and her team at The Coffey Team of Compass achieved to have over 12,000 views on her virtual open house tour within 5 days. You can see the recording of her Facebook Live tour at her dedicated "live" street address domain name: 252stgeorge.liveWe'll go live for an hour on April 8, at 12 pm Eastern Time (9 am Pacific Time), this Wednesday, You can join the webinar for free hereShe'll discuss the state of real estate during this pandemic and how her team is coping with pivots and changes of market segments, logistics and how to best utilize online tools to move operation, such as open houses and tours online, including how she has achieved this stunning results on her most recent tours.Plea...
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By Doug Dawes, Your Personal Realtor®
(KW Evolution - Topsfield, MA)
Do you work expired listings as part of your business plan? Many do. The article below is a reminder from my local Realtor® Association about expired listings and the Realtor® Code of Ethics. Be careful out there, AND if you have questions go to your Association expert. Expired Listing Solicitation and the Code of EthicsWhen soliciting expired listings, it is important to do your due diligence to make sure the property has not been re-listed in MLS PIN.  This can be especially important if you are receiving expired listings from a service as their information may not be continually updated. Article 16 of the REALTOR® Code of Ethics states that: “REALTORS® shall not engage in any practice or take any action inconsistent with exclusive representation or exclusive brokerage relationship ag...
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By Roy Kelley
(Realty Group Referrals)
Due to these turbulent times you should be readjusting your businessplan.    Due to these turbulent times you should be readjusting your business plan. Most business plans begin with a statement of vision, mission, and values. Mission and vision can change as is the case now. However, core values should never change. Values are more important than anything else when selecting team members. You may now need different skills; you may be changing job duties; you may have new protocols; but your values should be cast in stone! If you know your core values and stand behind them, you can change goals and set new direction with confidence. Your values will help you with your WHY. Moreover, your why is much more important than your how. How many businesses can say why they are in business or ar...
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