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Real Estate Best Practices

Coaches, books, classes and seminars aim to capture real estate agents dollars with promises to teach them any number of ways to improve their business. From sales skills to how to close more deals to how to win with expireds (expired listings) and more, everyone has something to teach you.


There's nothing wrong with continuing education, whether it's keeping on top of new laws and regulations or learning how to be more productive. But before you spend an arm and a leg on any of those things, pull up a chair, put on your glasses and peruse the pages in this section of ActiveRain.


It is only here that you can tap into the world's largest online real estate community and actively engage with your peers. Find out what works and what doesn't from those that actually put into practice what others merely teach. Read how-to articles, advice on designations, certifications and continuing education classes. You never know where you will find the inspiration to take your business to the next level. So, pull up a chair and dig in!

Recent blogs on Real Estate Best Practices
By Michael Elliott, Burlington, New Jersey Residential Sales
(Fathom Realty)
Like open houses, like for sale signs, like so many things in this inventory-poor market, they may not be NEEDED to sell a house, but when you add up a lot of professional marketing, I believe it all adds up to more money for the seller.This photo is from a house I sold (my listing) in  2023.Your thoughts?
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By Patricia Feager, MBA, CRS, GRI,MRP, Selling Homes Changing Lives
(DFW FINE PROPERTIES)
"If one advances confidently in the direction of his dreams,and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours."HENRY DAVID THOREAU Members of the National Association of REALTORS® are required to take the Code of Ethics training every three years. Currently, this extends the current cycle deadline from March 1, 2022, to December 31, 2024. Although training wasn't required for another year, I took it on March 7, 2024, because ethics is that important.There is a section in the NAR Ethics Manual which references "Aspirational Concepts of the Preamble to the Code," followed by fourteen bullet points under section 1. The second bullet point is easy to remember: "The Golden Rule." Although the Instructor did not ask the class what tho...
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By Mike Tolj, Commercial Real Estate Without the Stress!
(Tolj Commercial Real Estate )
With over 18 years of expertise in commercial real estate, specializing in representing both tenants and landlords, I have successfully navigated numerous negotiations for office and retail leases. Throughout these transactions, one pivotal aspect consistently takes center stage – amenities. Although commonly perceived as optional luxuries, my experience has illuminated the substantial strategic value amenities can offer tenants. In this article, I aim to share insights from an insider's perspective, shedding light on effective negotiation tactics to secure advantageous amenity concessions from landlords.Key Insights Amenities transcend mere indulgences; they strategically contribute to attracting top talent, facilitating seamless operations, and ensuring business continuity. Conducting...
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By June Piper-Brandon, Creating Generational Wealth Through Homeownership
(Coldwell Banker Realty)
Fraud in Real Estate - Due DiligenceThere was an article in a recent issue of NAR Realtor Magazine about the rise in fraud in the real estate industry. And, I just took my Ethics continuing education where we talked about the care we owe to our clients.  Both inspired me.Our buyers and sellers have no idea what is going on in our industry and we owe them the duty of care to inform them of the pitfalls not just the bonuses in a transaction.  When our industry faces numbers like 1 in 4 transactions facing a fraud threat, we need to be ultra vigilant and make sure our clients are educated too.  It isn't enough to just have the fraud verbiage in our email signatures anymore, we have to be having those difficult discussions with our clients and drilling it into them to check and double-check...
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By Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets, CEO of Vision Drive Realty - Coastal San Diego
(Big Block Realty 858.232.8722)
Lessons From The Olive TreeThree Essential Moves To Increase Your Value Right Now The Olive Tree1. Olive trees do not produce fruit unless they receive both the harsh hot winds of the desert and the cool refreshing breezes of the sea. The olive tree doesn't reach it's full potential with out experiencing both the harsh and the rewarding.  Like the resilient olive tree, our journey to fulfillment is shaped by the contrasting forces of adversity and blessing. Just as the olive tree flourishes under the dual influence of scorching desert winds and soothing coastal breezes, we too must navigate the highs and lows of life to unlock our true potential. Through the crucible of challenges and triumphs, we cultivate the strength, resilience, and wisdom needed to bear the fruits of our purpose. E...
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By Wanda Kubat-Nerdin - Wanda Can!, St. George Utah Area Residential Sales Agent
(Red Rock Real Estate (435) 632-9374)
A Closed Mouth Doesn't Get Fed Growing up in the south, it was well known to speak up or do without. It's impossible to read minds, especially when help is needed nor can people tend to the unspoken word. The same goes for business.  Good communication while being assertive, but respectful, is a must in today's world, where you will get passed by for anything less than that. Asking for guidance or work assistance can warrant positive outcomes. Avoid being demanding, aggressive or manipulative. No one wants to be on the receiving end of that type of behavior. Knowing when to speak up and remaining patient can garner better results in most situations. I like to eat before the hunger pangs start and well before becoming hangry (hungry + angry). Regarding business, I refuse to hinder my pro...
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By Wanda Kubat-Nerdin - Wanda Can!, St. George Utah Area Residential Sales Agent
(Red Rock Real Estate (435) 632-9374)
Playing Ketchup with That Last Market!A large amount of work and effort goes into the process of getting a home ready to list, then widely marketed to consumers to get it sold. Overpriced and sellers lack of motivation are two big deterents in achieving that sales goal.Homeowners need to get realistic about true market value today, not 6 months or a year ago, that market has been put to rest! I prefer working with people who understand the industry and are realistic about the process.In this market, if a property in good condition, located in a desirable location has not sold in several months, though offers are made, it tells me the seller does not want to negotiate. I'm not willing to take on an overpriced listing under those circumstances, just to get the exclusive right to sell it (...
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By inboundREM Market Updates
(InboundREM)
Understanding Estate Planning CostsEstate planning is incredibly important. It's the process that guarantees your assets go to the right people when you're no longer around. While many people understand the importance of the topic, they may need to be more open due to concerns about the associated estate planning costs. In this guide, we'll delve into the complexities of estate planning costs, providing valuable insights to navigate this aspect of financial planning.What Does Estate Planning Cost Cover?When considering estate planning costs, it's essential to understand what services are typically included. These costs encompass various components necessary for creating a comprehensive estate plan: Attorney Fees: The primary expense in estate planning often revolves around hiring an att...
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By Bob "RealMan" Timm, Owner of Ward Co Notary Services retired RE Broker
(Ward County Notary Services)
Truth be told I believe nearly all pets are self prescribed medication by their owners.Many of us here in the Rain tell stories about our pets.I've posted quite a few pictures and stories about Baby, the eight year old mutt we rescued a year and a half ago. I wanted another dog to help encourage me to get out and walk more often. Carol just wanted a K9 companion. Timmothy didn't really want a dog as he was always stuck with poop patrol in the past (so guess who has done it all over the last year and a half... me!)My five minuets of research was based on searching for a good article on Pet Therapy which I did find HERE on Wikipedia. The main take away to me was this paragraph:Use of these animals in therapies has shown positives results in many cases, such as post-traumatic stress disord...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
Your database marketing plan shouldn’t be the same as every other marketing plan in your playbook. These leads are special – potentially more valuable – and require a particular nuance that will spur them to refer and repeat business.In today's Real Estate Podcast, from the Tom Ferry Podcast Experience, Jason Pantana will demystify a few unspoken rules or guidelines surrounding your database marketing plan for this year. You’ll learn exactly what not to do and how to guide all your database marketing efforts in the right direction.Before you do ANY kind of marketing to your database, this episode should be your first priority, so watch or listen now and form the basis of your database marketing plan!AgencyLogic shares the best real estate podcasts daily. Click here for more great podcasts!
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By Michael Elliott, Burlington, New Jersey Residential Sales
(Fathom Realty)
The headline says it all, I am not going to crush you with a 10,000 word essay on the subject.  Other than to add:  Lazy, rude, inconsiderate, unprofessional, and not business -like.   MOVE ON. 
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By Peter Tamura, BANNOCHIE TEAM
(Coldwell Banker Select)
Our local lender Amber said she was dealing with three transactions with this same issue last week. If you get solar panels today, they are quite expensive and often purchased and financed over twenty five or thirty years. The idea of using solar panels, harnessing the sun's energy to power your home is very attractive. However, consider the rate of improvement in technology, Moore's Law for instance states that the number of transistors on a microchip doubles every two years. This means that the cost will decrease and the improvements in solar panels will increase at an exponential rate. In five years, the solar panels you install today will probably be obsolete.Another option that is available to homeowners is to lease solar panels from the solar panel companies. Be aware that when yo...
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By Michael Mahoney, Boston Realtor
(Real Broker, LLC)
Class today @2:OO PM ESTComplimentary: Sponsored by Real Broker LLCLearn how to systematize your business by streamlining your operations and creating automated workflows through technology to save time, increase productivity, and drive efficient growth.Sign up for the class on Growing Your Business with Systems by Real Broker LLC Here
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By Patricia Feager, MBA, CRS, GRI,MRP, Selling Homes Changing Lives
(DFW FINE PROPERTIES)
"Change your thoughts and you Change your world."---Norman Vincent Peale  Whether one is the buyer, seller, listing agent, or buyer's agent, a positive attitude goes a long way to achieving positive results. There are three important instructions: Read carefully to understand. Listen carefully to understand. See carefully to understand.    Whether you are a buyer, seller, both; or an experienced or inexperienced agent, listen attentively with both ears. Age may be just a number, but the truth is age is reality. The reality is buying or selling a home is still one of the most expensive investments. As the mind wonders on price, size, decor, paint colors, functionality, staging, clutter, cost to move, closet space, size of garage, pets, fenced in yard, schools, location, transportation, h...
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By Joyce Marsh, Joyce Marsh Homes
(Joyce Marsh Real Estate LLC)
As you master your life you create excellence in your thinking, proficiency in your activities . . . . and you create new results. Be the Master . . . . of Your Life “The eye of the master will do more work than both his hands.” Benjamin Franklin 1706 – 1790, American Statesman, Founding Father, Author Political Theorist, Postmaster, Scientist, Inventor         As I see it. . . . . . . . Be the master . . . . of your life   Master your life . . . . and you master your future. When you master your future . . .  you become the master your destiny. Mastering your destiny is the personal choice to be in control of your life . . . . and your future . . . . It’s also to do what you do with excellences.   As you master your life you create excellence in your thinking, proficiency in your activ...
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By Beth Atalay, Cam Realty of Clermont FL
(Cam Realty and Property Management)
How To Create Market Presence as a REALTOR®This is an easy question to answer if you've been in the business for a while, and have been living in the same area but what if you've recently moved or a brand new agent with no contacts? How do you find that first buyer or your very first listing?Things are different now than when I first became a REALTOR®. We didn't have many companies that sold leads, fewer tools to use for marketing, less number of agents in the marketplace in my area, and more walk-in office traffic. Today, if you are a brand new agent, you can do your research and find out what is working for other agents, and adapt their methods to suit your personality. Some of their methods will not work for you so there's no reason to punish yourself by trying to do them. If you wis...
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By Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets, CEO of Vision Drive Realty - Coastal San Diego
(Big Block Realty 858.232.8722)
You Can't Offer What You Do Not PossessIt's about serving not selling.Red Carpet Service You can't offer full service, if you're a discount broker: it doesn't pencil out. You can't offer true experience if you're in this industry less than 10 years ( because anyone in 2024 with less than 10 years experience was never a real estate agent in a market like today's market). It doesn't mean you can't be a good agent, it just means there are those of us that have been here before, and you have not. You can't offer creative solutions if you've never had to save an escrow from imploding or get two bickering parties, back to playing off the same sheet of music. Many avoid perceived conflict these days, when in in fact it's merely negotiating and haggling. I see it all the time and shake my head ...
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By Joanne Gillet EdgeOfTheBeach.com, Experience is not expensive. It is Priceless!
(Edge Of The Beach Realty)
Simple and Affordable Home Improvements for SellersAre you preparing to sell your home and looking for ways to make it stand out in the competitive real estate market?  At Edge Of The Beach Realty, we understand the importance of making a positive first impression. That's why we've compiled a list of simple and affordable home improvements that can have a huge impact on potential buyers. With a little creativity and investment, you can elevate your property's appeal and increase its market value. Curb Appeal MattersThe first thing potential buyers see is your home's exterior. Enhance your curb appeal by giving your front door a fresh coat of paint, adding potted plants or flowers, and ensuring the pathway is well-lit.  A welcoming exterior sets a positive tone for the entire viewing exp...
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By Wanda Kubat-Nerdin - Wanda Can!, St. George Utah Area Residential Sales Agent
(Red Rock Real Estate (435) 632-9374)
There's always rainbows in my clouds. Yours? Though some real estate markets may still be brisk, others have slowed or even stalled across the country, potentially driving people out of the industry. Take advantage of the down time to contact past clients and trusted affiliates in an effort to create new business. Professionals understand the importance of reaching out and implementing tried and true methods during these times. Your mama and daddy ain't going to do that for you. At least, I hope not. And while many will remain, others will seek employment elsewhere! Fleeting rain showers ignite a vibrant spectrum of vivid colors stretching down from the heavens. ~ Wanda Kubat-NerdinThere's always rainbows in my clouds. Yours?
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
Your real estate marketing plan is the star of your business. When formulated correctly, it’s your step-by-step guide to attracting more leads, increasing your business, and scaling your brand. But it all starts with knowing exactly how to fill it out. In today's Real Estate Podcast, from The Tom Ferry Podcast Experience, Jason Pantana takes you through the full process of crafting a perfect real estate marketing plan. You’ll learn what sections to include, the strategies to incorporate, and much more! AgencyLogic shares the best real estate podcasts daily. Click here for more great podcasts!
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