Real Estate Best Practices

Coaches, books, classes and seminars aim to capture real estate agents dollars with promises to teach them any number of ways to improve their business. From sales skills to how to close more deals to how to win with expireds (expired listings) and more, everyone has something to teach you.


There's nothing wrong with continuing education, whether it's keeping on top of new laws and regulations or learning how to be more productive. But before you spend an arm and a leg on any of those things, pull up a chair, put on your glasses and peruse the pages in this section of ActiveRain.


It is only here that you can tap into the world's largest online real estate community and actively engage with your peers. Find out what works and what doesn't from those that actually put into practice what others merely teach. Read how-to articles, advice on designations, certifications and continuing education classes. You never know where you will find the inspiration to take your business to the next level. So, pull up a chair and dig in!

Recent blogs on Real Estate Best Practices
By Roy Kelley
(Retired)
This is my first post for 2023 and it took me a minute (11 days in) to write my first post. No worries though, I was tending to business and knew that I would get to this post. I always reflect on the New Year's Resolutions, goals, etc. knowing these things are important yet, not stressing over choosing the perfect word for the year or that must-do resolution. We have all come off some very interesting years! 2020 met us with a worldwide shutdown, fear of a new and strange disease, mask-wearing or not mask-wearing, and on and on it went. 2021 was a year of simply trying to piece it all back together. 2022 had us on a roller coaster with the economy, rising interest rates, and a scrambling and re-organization time for our businesses in real estate. As I have pondered these past few year...
Comments 6
By Roy Kelley
(Retired)
"Because of your smile, you make life more beautiful."~ Thich Nhat Hanh ~ Service with a Smile   I went to my favorite gelato shop last night for some dessert after dinner.   I was greeted with a wonderful smile which made me feel great, along with the anticipation of a wonderful dessert that evening.   But the smile, and the service, during my tasting and purchase made a particular positive impact….I felt good, and appreciated as a customer.   I’ve been to this store many times and always feel welcome. There’s a customer service message there.   I found myself thinking…this is the way it always should be in a business. Even when you are there with a problem to be solved as opposed to buying a product or service, you deserve a smile and a positive attitude. But as we all know that is no...
Comments 11
By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
The Eisenhower matrix can be a useful tool for agents to prioritize their tasks and manage their time more effectively. Here's how it can be applied to the real estate industry:Quadrant 1: Urgent and Important tasks. These tasks are critical to the success of the business and should be done immediately. Examples include showing a property to a potential buyer, closing a sale, or dealing with an urgent client request.Quadrant 2: Important but not Urgent tasks. These tasks are important for building and maintaining the business, but they can be scheduled for a specific time in the future. Examples include networking, building a strong online presence, or continuing education.Quadrant 3: Urgent but not Important tasks. These tasks are urgent but not critical to the success of the business....
Comments 6
By Cara Marcelle Mancuso, Call a Marana neighbor, I'm THERE!
(Golden Girls with SW Desert Homes)
January headlines for those of us who are self-employed are always a whirlwind of promises/resolutions/business plans and more.Meant to be inspiring, I see things like"Give it 100%Don't be a secret agent!Don't just become a member ... be a memberMake 40 phone calls a day!!!Be present.  Be Mindful."and so forth.Folks are eager to share what worked for them so we can find what works for us.That in itself is inspiring.Yesterday, my former branch manager came on his own initiative to teach my firm, Golden Girls with SW Desert Homes, a class on Pitfalls of the Contract. Whether new, old, or an in-between REALTOR, being present and mindful is key!  It was wonderful and informative and we were all appreciative of his time, and his content.And back again to the inspiration.Folks are eager to sh...
Comments 7
By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Getting Real with Your Buyers on the Reality of Continuing to Rent How many of your buyers over this past year took a look at rising interest rates and rising prices and decided to rent for another year? Based on my conversations with my ENCORE coaching clients, I would say it is at least half of you reading this article. Do you have the tools at your fingertips to handle this type of objection? If not, I would suggest you fill that toolbox right away. I am guessing that in most situations, you know in your gut that renting isn't financially the way to go in terms of building long-term wealth, but do you actually say that? And more importantly, can you show them? When a potential buyer - someone who was looking forward to actually buying and taking the financial steps to do so - says t...
Comments 5
By Scott Schulte
(Scott Schulte LLC)
Sewer Line Inspections Can Save your Buyer $$ This cracked and crushed PVC pipe was discovered 18+ feet away from the tree under the laundry room and office. If you are in the market to buy an Arizona home, a home inspection should be a top priority. Another top priority with inspections is the plumbing! Tree roots can clog up your sewer line, causing water to back up and cause damage. The best way to avoid this problem is to hire a professional plumber to inspect your drains.  Many homeowners must realize the potential dangers of tree roots in their sewer lines. The damage caused by tree roots in sewer lines can be expensive and difficult to repair.  Tree roots can damage the foundation of a House. They can also cause a sinkhole to form, which can cause severe damage to your yard. When...
Comments 6
By Bob "RealMan" Timm, Owner of Ward Co Notary Services retired RE Broker
(Ward County Notary Services)
Unlike Titus in Timmothy's comic strip I gave up on Friday the 13th and other superstitions a long, long time ago. I dropped my superstitions after reading about King Saul in 1 Samuel 28.I know we all have our own believes and maybe fortune telling is fine for you but I could not hold on to superstitions when they were contrary to the faith I profess.As we all know there are plenty of superstitions in the Real Estate world. My favorite one to laugh at is the burying the statue of St. Joseph in the yard near your For Sale sign.Saint JosephSellers who believe in the powers of Saint Joseph have buried tiny statues of him upside down near the “For Sale” signs in their yards for years. While nobody knows who started this practice, the goal of burying the statue on the property was to encoura...
Comments 23
By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
Now may be a good time to take inventory of your time managment methods. Here are 10 ideas on how agents can make make good use of their time.  What works for you?.. share in comments below. Set clear goals and prioritize tasks: Identify the most important tasks that need to be done and prioritize them in your schedule. Use a calendar: Use a calendar to schedule appointments, meetings, and deadlines. This will help you stay organized and on track. Create a to-do list: Make a list of tasks that need to be done and check them off as you complete them. This will help you stay focused and motivated. Use technology: Utilize technology such as a CRM software, to automate repetitive tasks and keep track of leads, clients and properties. Learn to say no: Be selective about the tasks you take on...
Comments 9
By Jeff Dowler, CRS, The Southern California Relocation Dude
(eXp Realty of California, Inc.)
Service with a Smile I went to my favorite gelato shop last night for some dessert after dinner. I was greeted with a wonderful smile which made me feel great, along with the anticipation of a wonderful dessert that evening. But the smile, and the service, during my tasting and purchase made a particular positive impact….I felt good, and appreciated as a customer. I’ve been to this store many times and always feel welcome. There’s a customer service message there. I found myself thinking…this is the way it always should be in a business. Even when you are there with a problem to be solved as opposed to buying a product or service, you deserve a smile and a positive attitude. But as we all know that is not always the case. Sometimes it’s a frown, grumpiness and a crappy attitude. No doub...
Comments 32
By Dawn Castell, Freelance home stager
(Freelancer)
To make good money in real estate, you have to sell a lot of properties. This is not always easy, especially when there is a lot of competition. However, the below tips should help you boost your sales. Use Email MarketingEmailing marketing is an important part of any sales plan. You can obtain email addresses from prospects at events or via online advertisements. The emails should include new listings along with tips for buyers and sellers. If you offer any webinars, be sure to mention those in your emails, as well.Manually sending emails to each potential client can be time-consuming, especially if you have properties in multiple locations. However, marketing companies can help you set up automated campaigns. Purchase Quality CamerasMost potential customers will view photos and videos...
Comments 4
By Bob "RealMan" Timm, Owner of Ward Co Notary Services retired RE Broker
(Ward County Notary Services)
Northerners know what a roof rake is.After reading the responses to the question about advertising on an automotive snow brush it's apparent to me there are far less Northerners on AR than Southerners. When the roof has as much snow on it as the one pictured above you start hoping that the building contractor who built your home knew what they were doing when they built (or ordered these days) your homes trusses.Those pretty little flakes are water. Imagine a foot of water across the entire span of your roof... see the problem?One more note on the roof rake, you don't want to be standing under the area the rake brings the snow down onto. It comes down with quite a thud and could easily injure a child or pet.What kind of stress is on your roof? Real Estate can be a stressful business. It...
Comments 44
By Alan May, A moving experience!
(Jameson Sotheby's International Realty)
I had to complete some of my continuing education today.  As part of my ethics requirement, I attended my bi-annual Professional Standards Training.Usually, these courses are a revisiting of a lot of stuff that I already know, and a bit of a four-hour snooze fest.  But there was a section that interviewed agents nationwide, about discrimination and redlining, three of whom were right here in Illinois.I was really struck by this one female agent... let's call her Joanne.  Joanne was telling the story of her buyer clients, a young couple who were excited to find their first home, and just delightful.  As part of their computerized search they located a home that checked-off all of their boxes, and asked Joanne to make an appointment to view the property.  Joanne set it up right away for t...
Comments 4
By Dr. Paula McDonald, Granbury, TX 936-203-0279
(Beam & Branch Realty)
This is my first post for 2023 and it took me a minute (11 days in) to write my first post. No worries though, I was tending to business and knew that I would get to this post. I always reflect on the New Year's Resolutions, goals, etc. knowing these things are important yet, not stressing over choosing the perfect word for the year or that must-do resolution.We have all come off some very interesting years! 2020 met us with a worldwide shutdown, fear of a new and strange disease, mask-wearing or not mask-wearing, and on and on it went. 2021 was a year of simply trying to piece it all back together. 2022 had us on a roller coaster with the economy, rising interest rates, and a scrambling and re-organization time for our businesses in real estate.As I have pondered these past few years, ...
Comments 29
By Wanda Kubat-Nerdin - Wanda Can!, St. George Utah Area Residential Sales Agent
(Red Rock Real Estate (435) 632-9374)
"Replying in-writing is a waste of time", she said. Buyer clients were interested in purchasing a single family home in need of work. After walking through, noticeable maintenance problems were present, they would take them into consideration. A fairly new property, the landscape needed to be completely re-done, the carpets replaced, all interior walls & stucco patched, baseboards replaced, new front and back doors, new paint all around. Days on market were 90+ days, two price reductions, which told me it was indeed overpriced. This seller missed the opportunity to sell high in the last, brisk selling cycle and was perhaps, unrealistic. An offer was made, taking everything into consideration and submitted. The phone rang fairly quickly afterwards, the caller asking if the buyers would b...
Comments 71
By Dick Betts, REALTOR® The Villages, Florida
(TOUCHSTONE REAL ESTATE)
Not too often you reach two major goals on the same day, well it happened today!  I have been working toward 500,000 points on Activerain since I switched from speaker to Realtor two and half years ago.  I spoke and taught blogging since 2007 which is when I joined Activerain and took a few years off in between.  When I wanted to rebrand myself as a Realtor one of the first things I did was start blogging daily.  Thanks to many of you today I hit the 500,000 mark, I appreciate the support!The other goal today was hitting 30,000 connections on my personal LinkedIn account.  I do have a second account with over 15,000 but really wanted to get my main account over the 30,000 mark.  I have had referrals from LinkedIn and what I post on Activerain I post on both LinkedIn accounts along with ...
Comments 25
By Melissa Thompson, I'm a real estate agent helping buyers and sellers
(Thompson Real Estate)
Wheelchairs are a great way to increase mobility and independence for those with difficulty walking. But if you are planning to move into a new home, it is important to make sure that the space is accessible and safe for those who use wheelchairs. Here are three essential tips to help you make your new home wheelchair accessible.1- Install a Stair LiftStair lifts are an important part of making a new home wheelchair accessible. They provide an easy way for wheelchair users to move between floors, allowing them to access all house areas without having to navigate steps. Stair lifts come in various sizes and have different features, such as foldable seats, safety sensors, and adjustable speeds. Make sure to research the different models available and choose the best fit for your needs and...
Comments 0
By Wanda Kubat-Nerdin - Wanda Can!, St. George Utah Area Residential Sales Agent
(Red Rock Real Estate (435) 632-9374)
For FREE? For REALS?!  Ever get reeled in with a slick sales spiel, offering shiny, pie-in-the-sky promises that turned out to be a vacuous exaggeration, lacking viable results? In other words, it was a 'too good to be true' scenario. I have, and received an email from a national real estate-driven web site offering services for *FREE! Can you believe that? I didn't either, which is why I reported it as spam and blocked their messages. Early in my career, in a down market, peddlers came out of nowhere. Sketchy sales tactics were commonplace, demanding attention, pushing an agenda to be sure they remained in business, at whatever cost. It pays to be careful when being sold on something that screams:💥 YOUR LAST CHANCE !!! 💥 ‼️ MUST ACT NOW ‼️ ⏰ FOR A LIMITED TIME ONLY!!! ⏰ These are consi...
Comments 16
By Realtyna Inc, WordPress Real Estate - IDX, RESO Web API, CRM
(Realtyna)
If you could increase your return on investment (ROI) in your real estate business today, what marketing strategy would you use? Our best guess is to use landing pages. A landing page has a high chance of converting visitors into leads or potential clients. It gets even better when your website attracts massive traffic.What Is a Landing Page, and How Can You Create a High-Converting Real Estate Landing PageWhile many people often confuse landing pages for home pages, landing pages are much more specific and have a single goal that is often highly targeted. Therefore, a high-converting landing page is one that automatically compels visitors to click the CTA (call to action) button, resulting in leads. Below are a few tips on creating a high-converting landing page for your real estate.Ta...
Comments 2
By Melissa Thompson, I'm a real estate agent helping buyers and sellers
(Thompson Real Estate)
Whether you acquire hundreds of properties or just a single one, it is always hard to cut down on costs related to property maintenance. Broken appliances, broken leases, or broken pipes, these things can actually into all your property profits regardless of whether you hire a professional expert to fix them or do it the by yourself. However, you must realize that there is actually an appreciable inference between cutting corners and cutting costs. Knowing this can actually save you visible bucks. Go to this website shunarthawaii to get detailed information about real estate. Here are some expert money-saving tips that will bring your maintenance bills in line.1. Choose the property manager wiselyIf you are among those landlords who depend on their property managers for handling, managi...
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By Wanda Kubat-Nerdin - Wanda Can!, St. George Utah Area Residential Sales Agent
(Red Rock Real Estate (435) 632-9374)
No Time for BS...Unless it's Buyers and Sellers! At the first of every new year, lofty resolutions are set that will never be met. I prefer to use true, common sense, doing what has brought success year after year. Tried and true methods are always at the forefront. Qualification from a reputable lender is necessary to begin, remaining within the set budget plays a huge part in buyer success. Drama-free meetings with good communication between parties is essential. Buyers must be sincere and serious in their efforts when looking at homes that fulfill their Wants and Needs List. I refuse to ride the merry-go-round, going in circles because someone becomes unrealistic. This industry is not an amusement park. Setting expectations up front is extremely important and then getting everything ...
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