Real Estate Technology & Tools

YouTube Thursdays, how to launch a real estate video channel.Things to consider upfront using video marketing. Before even uploading a single one of your property listings, community events, whatever kind of YouTube channel videos, here are some valuable tips.This blog post, like the ones "down under" populating the Active Rain YouTube Thursdays group, all designed to help get the most out of your video programming. Let's dive in. I know you are all over booked and in one major hurry right?Think about your potential audience members.They are very busy just like you. Video sure would provide quick and easy instant property showings.Your local event videos help them taste the local community flavor too.All your buyers have hopes, dreams, fears, deadlines. Some are bored, others are commut... 01/25/2024

Have you been enjoying the reboot of our YouTube Thursdays series? If you missed the previous posts you can see post featuring Debb Janes and Charlie Dresen using those links.In this week's post we are going to head down to the Thousand Oaks, California which is just a little ways Northwest of Los Angeles. Let me introduce you to Emily Berdon a real estate agent there. I had not heard of Emily prior to last week, but as soon as I watched a couple of her videos she immediately got a +1 subscription from me and I knew who I would be highlighting in this weeks post (hat tip to Andy Mooers who posted a link to one of Emily's videos in a comment and was the breadcrumb I needed to find her)In last week's post, I showed example videos of various types so that you could be inspired to all the d... 01/25/2024

Good morning! I got my e-Pro designation over twenty years ago, the certificate is dated Jan. 18th, 2004. If you ever got this designation, you can still log in, it's eProNAR.com. Being familiar with tech, AI and Social Media are probably more important than ever, the e-Pro course was updated two years ago, you can listen to the whole two day course by Craig Grant and download the manual if you log in. It looks like there are lots of free podcasts on the Center for Realtor Development which are available for free, CRD.Realtor.It   01/24/2024

Love it or hate it, what do you think about AI?  What I believe is insubstantial as it is here and not going anywhere except forward. How do you feel about AI ?Our lives revolve around AI. We walk around with it. It is called an iPhone or Android; watch out if we do not have it. Our day is done. All our lives are inside these devices. Pictures of our family and friends. All of our contacts, including family, friends, and work. We also put them in what we call "The Cloud" in case we lose the device we carry around. We get all kinds of information from an app called Google on this device, and we can even play games, do banking, and watch movies.   Then there is Alexa. She can do a variety of tasks, and she can tell you the time. Please tell me when your orders are coming from Amazon. If y... 01/23/2024

By Real Estate Coach and Speaker Darryl Davis, CSP and Real Estate ExpertOver the span of 35+ years in the real estate industry, I have witnessed the profound impact of strategic planning and decisive action. The real estate arena is demanding and requires a level of preparedness and proactivity to separate the thriving agents from the rest. Beyond the mere transactional aspect of selling properties, success lies in the art of building a brand, nurturing relationships, and maintaining your competitive edge. In our industry, especially in the current landscape, remaining static is not a viable option. Market dynamics are evolving, client expectations are shifting, and new technologies are surfacing. To sustain relevance and success, adaptation and growth are imperative. The journey towar... 01/24/2024

This month’s challenge authored by Margaret Rome Baltimore 410-530-2400  and  Carol Williams has Active Rain members discussing members' perspectives specific to artificial intelligence, AI Love or Leave It. Yet, we have already witnessed the consequences of AI or the consequences of AI that being Absent Intelligence.AI has weakened the human’s ability for cognitive thought which includes creativity and imagination. Let us return to the explosion of hand calculators. I remember back in high school we were not allowed to use hand calculators. We had to do those mathematical calculations on paper which showed our work, our cognitive thought processes. Reliance on these technology tools has reduced the ability to do simple to even more complex mathematical tasks. No longer can anyone compu... 01/19/2024

Using a Custom API EndpointIn today’s digital age, real estate professionals are continually seeking innovative ways to showcase property listings and captivate potential buyers. Integrating MLS/IDX listings into digital signage has emerged as a powerful tool, providing real estate professionals with an effective means to display properties and attract attention in high-traffic areas. Understanding MLS/IDX ListingsMLS (Multiple Listing Service) and IDX (Internet Data Exchange) are crucial tools in the real estate industry, aggregating property listings from various brokers and agents into a centralized database. This comprehensive repository allows real estate professionals to access and display property information, including images, descriptions, pricing, and more, enhancing their mar... 01/20/2024

It’s the obvious fact that AI is involved in everything, no doubt it’s effecting the real estate industry too.You definitely heard about the most popular AI tools like ChatGPT and Google Bard, but how can we use them? how do they benefits us?In this article, I’m going to talk about the benefits and features of these two, and give you some examples about how you can use them.Google Bard, with its ability to generate poetry, songs, and even interactive drama, offers a unique and creative way to engage with potential clients. Its natural language processing capabilities provide a personalized and aesthetically pleasing experience, making it an ideal choice for real estate professionals looking to connect with their audience on a deeper level.On the other hand, ChatGPT, powered by OpenAI, e... 01/22/2024

These days, it's not unusual to see blog posts, or newspaper articles, about some real estate agent being caught red-handed doing things that are illegal, immoral, or just incredibly dumb while they are on someone else's property listed for sale.  They forgot.Big Brother is very likely to be watching!BB could catch you doing anything - stealing fruit off a tree in the back yard, helping buyers get into a house without you, skinny dipping in the backyard pool, or making whoopie on the staging furniture.  There are cameras on front porches to help catch porch pirates stealing your Amazon deliveries.  They can also pick up agents who forget to return keys to lockboxes or who don't lock up properly.There are cameras on doorbells that can get a good close up of comings and goings, including ... 04/16/2024