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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
Here is the north Texas real estate market update for  March 31 2024.New properties for sale 210Back On Market 59Price Decrease 149Price increase 15Active kick out 7Active option contract 186Active contingent 35Pending listings 230Sold listings 151Expired listings 51Cancelled listings 15Withdrawn listings 1Temporary off market listings 30Coming soon listings 67
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Here in the high desert of Golden Valley, we have designated flood plains.  These designations are updated on a regular basis not only by the EPA but by our local county flood officials. Professional real estate agents will secure flood plain letters confirming the existence or non-existence of flood plains.Now some real estate agents believe this is the due diligence of the buyers and these agents take a hands off approach. For me I request this flood plain letter for all sellers and buyers here in Golden Valley, AZ, Mohave County.  This way I have it loaded into the MLS and removes what I call a potential sales obstacle.My first due diligence response is buyers do not know what they don’t know.  With time is of the essence in many instances, being able to send off an email and get a r...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
We are excited to present this PowerSite Pro single property Website:6832GeorgetownPike.comMarketed by REALTORs, Fouad Talout, and Pascale Karen the Website highlights a spectacular $4.25MM, 10 bedroom, 10/3 bath, 15,000 square home on 2.17 acres in McLean, VA.  Using our new PowerSite Pro platform, Fouad and Jack have added:  lots of high definition photos a detailed description office info a property map links to social media accounts and Website.  Fouad Talout has cultivated a visionary strategy for connecting people to their dream homes in the Capitol Region. From his hometown of Casablanca, to 5th Avenue New York City, to Washington, D.C., Fouad combines his international luxury real estate experience with his extended sales background to expertly and effortlessly sell elegant esta...
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By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
Stop throwing your money away on rent and start building equity in your own 'home sweet home'!  The news is all agog about how rental prices have changed over the last few months.  The thing to understand is that all real estate is local.  How has your rent changedHistorically speaking, real estate prices have continually increased historically and so have rental rates.  It makes sense to check things out now and see if the time is right for you. 🏡💰Contact me today to make your dream home a reality. 🙌🏼 #thehelpfulagent #home #houseexpert #house #listreports #homeowner #househunting #investment #realestate #realestateagent #realtor #icanhelp
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By Realtyna Inc, WordPress Real Estate - IDX, RESO Web API, CRM
(Realtyna)
You know that writing compelling property descriptions is essential for attracting buyers.But, where to start?This step-by-step guide walks you through the process of creating stunning property descriptions that capture attention and drive engagement.You’ll be ready to write listings that showcase properties in the best possible light.Why Writing a Good Property Description MattersBecause: An engaging property description allows you to highlight the best features of your listing and attract interested buyers. With a well-written summary of the key details, you’ll capture the attention of more potential buyers browsing online listings.Because: A compelling description paints a vivid picture of the property in the reader’s mind. This leads to more viewings as interested parties want to se...
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Here is the north Texas real estate market update for the week ending  March 30 2024.New properties for sale 3223Back On Market 710Price Decrease 2801Price increase 423Active kick out 97Active option contract 2211Active contingent 372Pending listings 2417Sold listings 2538Expired listings 191Cancelled listings 469Withdrawn listings 41Temporary off market listings 297Coming soon listings 673
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  March 30 2024.New properties for sale 631Back On Market 123Price Decrease 468Price increase 54Active kick out 16Active option contract 297Active contingent 56Pending listings 354Sold listings 566Expired listings 53Cancelled listings 61Withdrawn listings 5Temporary off market listings 49Coming soon listings 98
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By Debra Leisek
( Bay Realty,Inc Homer Alaska)
Check out our Ad in This week's Homer News! Looking for Homes, Multi family, Land or a Business? We Will Help You Find What You are Looking for! Call 907-235-6183 for more Information! #BayRealtyAlaska #HomesforsaleinHomer #HomesforsaleinAlaskaBay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula.  Information is Power and we give You the Power to make the Right Decision for YOU! Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach And Waterfront Properties, Islands, Waterfalls, Bluff Homes and Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Also Have a Bona Fide Property Management With a Longstanding Reputation For Good Service To Both Lan...
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Did you know that over 85% of custom home-building projects experience unexpected costs or delays due to poor communication between homeowners and builders?  Building your dream home in paradise shouldn't turn into a stressful nightmare.  That's where asking the right questions becomes crucial.This insider's guide equips you, whether you're relocating from the USA or are a Mexico resident, with the essential questions to ask your custom home builder in Los Cabos.  Understanding these key points will ensure a smooth, successful, and ultimately, joyful custom home-building journey.What is Custom Home Building?Custom home building allows you to be the architect of your dream. Unlike pre-built homes, you have complete control over the design, layout, materials, and finishes of your future h...
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By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices California Properties)
Just Listed: 1 3971 Hopevale Dr Sherman Oaks CA 91403 another vacant view lot...Directions : North of Mulholland Dr. Take Valley Vista to Stone Canyon to Rayneta to Hopevale Dr. lot is across from 3964 Hopevale Dr. (South of Ventura Blvd)Remarks: Build your dream home in the Sherman Oaks hills, with panoramic canyon and city lights views. This is the best priced vacant lot in the Sherman Oaks Hills south of the Boulevard in a very desirable cul-de-sac street in a multi-million-dollar neighborhood. Similar priced lots are selling on dirt roads and this one is on a paved road. Seller has topography survey and slope density calculation. Take advantage of this fantastic opportunity.Agent Remarks: email listing agent for a plat map and the Topography Map before showing. Homes@endrebarath.com...
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By Eileen Burns 954.483.3912, FLorida Real Estate Connector
(Trans State Commercial Realty Inc. )
 Gayle Rich-Boxman Fishhawk Lake Real Estate as a gracious presenter in October of 2021 during the COVI days.  Life takes twists and turns.  Plenty of issues with the dam and association fees and caretaking for loved ones.  Although absent for sometime, we have stayed in contact regarding a return appearance in the Zoom Rain. Fast forward to the March 2024 ActiveRain Challenge where those of us who choose to participate have taken time to connect with new members to the community and to re-engage members who may not have realized Ben Kinney bought ActiveRain back and/or who have been gone for sometime. Not only did I reconnect with Gayle but Patricia Feager, MBA, CRS, GRI,MRP  did as well.  It is perfect timing since the market at her beloved Lake in Oregon is ready for changing hands. ...
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
I produced a weighting scheme that looked at the number of reviews on Amazon and Goodreads, the Amazon rating and Goodreads ratings, and the number of sales to determine what the most valuable books to realtors are. I am curious to get your feedback regarding this list and whether I omitted any books you consider classics. Does the ranking seem reasonable? Would you rank them differently? Or would you come up with an entirely different list? [Your feedback might be used to correct or extend the list in a subsequent Kukun blog post, but your words won’t be cited unless you specifically grant me permission.] "The Millionaire Real Estate Agent" by Gary Keller, Dave Jenks, and Jay Papasan; 4.7 on Amazon, 4.2 on Goodreads: This book offers insights into the strategies and systems used by suc...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Part of the real estate transaction once the offer to purchase has been accepted is to receive the preliminary Title report. Escrow and Title firms will send a preliminary title report to the buyers usually with one to seven days.  Then usually 24 hours before the actual close of escrow date another title report is sent to ensure no last minute liens have been placed or further research has been conducted showing a questionable chain of title, etc.The buyer has due diligence to read the Preliminary Title report. However, I too must undertake due diligence in reading this document respective to confirm the accuracy of the following: Assessor’s parcel number or numbers Address if available Names of the seller(s) and buyer(s) Time lines Purchase price Further reading goes to the Exceptions...
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By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
Spring into the hunt for your perfect nest this season!  The Real Estate news gets better every day. The house hunt should start today so we don't miss out tomorrow,  🌼🏡Let's crack open the market together and hatch a plan to find your dream home. Contact me today—let's embark on an egg-citing journey to make you a happy homeowner!🐣#thehelpfulagent #home #houseexpert #house #listreports #househunting #newhome #eggcellent #realestate #realtor #realestateagent #springtime #happyhome
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
White kitchen cabinets have remained the popular kitchen cabinet favorite color, especially if you're selling your home. But designers are looking at those who will be living in the home for many years. They suggest your kitchen can and should be unique. You are going to be spending endless time in your kitchen and recommend it should be a space reflecting your style and the color that makes you most happy.The one above and below would never be my choice. How about you?We saw these at a large kitchen showroom and the salesperson said they sold both in bathrooms. Bottom Line: Make it Yours!  Sheila 
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
  Do you have a Long Island North Shore vacant house to sell, but you don't live in town anymore. How do you choose the right REALTOR®?     We know there are many reasons why a house can be empty before it goes on the market. The owner was transferred to another job in another state, someone may have passed away, the family may have had to put the owner in a facility, it may have been an investment property that they now want to sell, or maybe they just had to "skip" town real fast!   There are advantages to listing a vacant house. It's an "easy show". We don't have to worry about showing times, disrupting family activities, Fido's barking, or waking sleeping members of the household. We are willing to meet inspectors, appraisers, repairmen etc. Another advantage is that buyers can usua...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Long Islanders, is Upsizing, Downsizing, or somewhere in-between right for you in this Real Estate market?Should you go for a larger or smaller space? Ultimately, the decision depends on your specific circumstances, preferences, and financial considerations. When you're ready to enlarge, reduce, or you are just ready to make the move, Lawrence and Sheila Agranoff can help. Call our Cell: 631-805-4400 and be another one of our success stories!Let's Add Your Name To Our List Of Happy Clients. Call!
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 14825 Front Beach Road 2005, Panama City Beach, FL 32413     MLS #: 754075Price: $508,000Beds: 1Baths: 2 Sq feet: 860 Call John B. Skinner Jr. (850) 543-5763 to see if this property is still available.Top shelf unit property in Sunrise Beach! Arguably one of the most favored floorplans in PCB. Sunrise Beach unit 2005 is the beach getaway that you have been dreaming of! It also has a PRIME upper floor location in the deluxe 25-story Gulf front complex - forever gulf views! This premium condominium features a Gulf front master suite, a large bunk room, 2 full baths. It lives and rents like a 2 bedroom and sleeps 6. The property lives large with an open floorplan and 9' ceilings and the three panel sliding glass doors allow for fabulous Gulf and sunset views from the balco...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 16701 Front Beach Road 603, Panama City Beach, FL 32413     MLS #: 754312Price: $470,000Beds: 1Baths: 2 Sq feet: 603 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.PERFECT ELEVATION WITHIN THE STACK! Great condo in excellent condition! This one of a kind property conjures up images of sun-splashed days of swimming, biking, and relaxing. It lives like a beach house but comes with all the benefits of owning a condo. This property has been upgraded to the owners discerning taste and then meticulously maintained. Hard surface flooring throughout and conveys with all furnishings, window treatments, and artwork that welcome you to lie back, relax, and enjoy panoramic views of the pool, beach and ocean. Condo has 9' ceilings throughout. Efficie...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
What Is A Backup Offer?     On Long Island, a backup offer is an agreement made between a buyer and a seller, where the buyer agrees to purchase the property if the current sales contract falls through for any reason. Essentially, it is a Plan B for the seller in case the current deal does not work out. Here are some key points to understand about Backup Offers: Backup offers are made when the seller has already had an acceptable offer from a buyer but wants to have a backup plan in case the current deal falls through. The backup offer is a legally binding agreement, and the buyer and seller must agree to its terms, just like any other contract. If the current sale contract falls through for any reason, the seller has the option to accept the backup offer instead of putting the propert...
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