Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing
By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
 Leisure Village, Leisure Knoll, and Leisure Glen are 55 and Over 1 Level Ranch Style Condos in Ridge Long Island. You can reach these 3 Active Adult communities by taking the Long Island Expressway to Exit 68N.  Leisure Glen was opened in the late 1980's. There is an impressive 24 hour gatehouse entry, clubhouse, outdoor pool, tennis courts, clubs, activities, and the mile long Paeso Path. The homes at Leisure Glen are semi-attached and free-standing single family homes.   Leisure Knoll was established in 1972. It offers a clubhouse and craft building, outdoor pool, tennis, billiard room, library, and many clubs. Leisure Knoll has security patrol in the evening until early morning. Most of the homes are stand alone single family units, but there are some that are semi-attached units.  ...
Comments 7
By David Jackson, MBA, Financial lending analyst
(Olympus Labs)
When you put your home on the market, you want to sell it quickly and at the highest price possible. However, it’s not that simple. You’re going to have to put in some work.  There are proven tips to make a house more sellable, and we’re going to tell you how. https://unsplash.com/photos/YVNlVJ8F_OkA New Roof “Your roof is what protects your home or commercial premises from the elements,” state the experts at Dominion Roofing. This is a crucial factor that buyers look for when viewing homes.  Replacing the roof of your house is a significant investment when you’re looking to sell. It’s been reported that a new roof can result in a 109% return and increase the overall value of your home.  It enhances the curb appeal and makes your house stand out from the others on the block. Potential b...
Comments 0
By Samuel John, We give you daily about real estate market.
(Daily Real Estate Update)
In years gone by, it was generally thought that building a custom home was reserved for the rich and famous. However, we’ve slowly realized that this isn’t the case. Although it requires detailed planning and more involvement compared to a production home, the result can be a property catered to our every need. For most people, any extra investment is offset by the increased enjoyment they get from the property. In this guide, we want to offer a short introduction to the process for those currently considering the move.Choose the LandBefore anything else, you need to start researching available land in the community you desire. Important considerations at this stage include location, views, acreage, community, budget, orientation, frontage, and potential. Partner with ProfessionalsOnce ...
Comments 0
By Amy Jones Group, 4 Time BEST OF OUR VALLEY Winner
(South East Valley - www.AmyJonesGroup.com)
We qualify our buyers before showing them a home, right? But are you qualifying the short sale listings you're showing them? If not, you may be wasting your time.  By contacting the listing agent and asking them a few basic questions prior to showing their listings you'll  accomplish 2 things. You'll save you and your buyers some and frustration time by not showing or writing an offer on a property that's not going to qualify as a short sale and consequently will never close. Some Listing Agents will finally start doing their homework before taking any listing and slapping "short sale" on it. When I meet with buyers looking for a home in Chandler, AZ, my first visit with them will include some counseling about the types of properties available for sale in our area.  Traditional resales ...
Comments 161
By Sidney Kutchuk - Realty Works Temecula Kutchuk - Realty Works Temecula, Realty Works Temecula
(Realty Works Temecula)
Temecula Wine Country - Short Sale Overview Maps Photos Market Stats $1,182,362 Single Family Home Main Features 4 Bedrooms3 Full Bathrooms1 UnitInterior: 4,895 sqftLot: 2.50 acre(s)Year Built: 2003MLS #: SW9999999 Location 39647 Patagonia CtTemecula, CA 92591USA Sidney M Kutchuk Realty Works Temecula(951) 676-4663[email protected]// http://www.aShortSale.com          Listed by: Realty Works Temecula Our recent listings Temecula Wine Country - Short SaleFrench Valley 4 Bedroom Home for SaleTemecula Short Sale Agents | 951-215-6745Murrieta CA Lot For Sale with Mountain Views | 0 Berlie St Subscribe to our listing feed Nearby properties for sale // -1&&m>28){j=28+s;s='';if(j/g,'>');l[i].href='mailto:'+t.value}}catch(e){}}}catch(e){}})(document);// ]]>
Comments 6
By Robert Snyder, a.k.a. Bob the Broker, host of The Real Deal
(Silex Financial Group, Inc.)
A while back I started hosting a radio podcast show called The Real Deal. This is a show for Realtors all about Realtors. I get to interview outstanding Real Estate Stars about what they do that makes them "The Real Deal." I'm having a great time and meeting some wonderful people. So why am I doing this? I understand the pressures that real estate professionals are under today and I want to be a resource to them so they can do what they do best. My ultimate goal is that you will listen to these experts in the field and maybe find something that you can use to help spark your business and move it to the net level! There is nothing wrong with sharing ideas. I listen to interviews and meet with top mortgage advisors all the time. Sometimes I get new ideas and sometimes I simply get motivat...
Comments 34
By Barbara Todaro, Previously Affiliated with The Todaro Team
(RE/MAX Executive Realty - Retired )
   One of the most important factors available to all real estate agents is the ability to cooperate with other agents via MLS. That’s the main purpose of MLS. It’s to display all listings of its members to enable buyer agents to have that information readily available for their buyer clients.Cooperation is one of the most valuable components in the real estate industry. When agents learn to have faith in the system and find agents who are like-minded, the only result will be a positive one.In an extreme sellers’ market, agents who cooperate with each other will share information regarding features and areas for which their buyer client is searching. This is an example of how two agents having a buyer and a seller, respectively, will share information and allow a showing to take place. ...
Comments 24
By Richard Weeks, REALTOR®, Broker
Here is the North Texas  Real Estate market update as of 7/19/2020.  New properties for sale 303Back on market listings 103 Price decrease listings 172Price Increase listings 24 Active kick out listings 10Active option contract 280Active contingent listings 47Pending listings 265Sold listings 218Expired listings 18Cancelled listings 16Withdrawn listings 4Temporary off market listings 45Coming soon listings 46
Comments 6
By Pete Cullen ~ Broker Associate, GRI,CRS, Serving The Entire Monterey Bay Area
(Bailey Properties, Inc.)
Good Wave Gifts is a wonderful small business from Santa Cruz owned by Claudia Amling. The mission of Good Wave Gifts is to inspire people with a meaningful gift with good vibes and deepen relationships with your clients, employees, or even friends one smile at a time. All of Claudia's work is made from Precious Metal Clay which comes from 90% recycled silver and completely eco friendly. All of her designs are made by texturing soft clay and adding wording to personalize it to any of her client's needs. After shaping and designing her clay she puts it in a kiln where clay turns into silver! She designs unisex gifts that are great for people of any age such as keychains, bookmarks, or even tokens that can all be personalized to your brand or for a specific occasion. Her goal and message ...
Comments 2
By Richard Weeks, REALTOR®, Broker
Here is the North Texas  Real Estate market update as of 7/20/2020.  New properties for sale 138Back on market listings 59 Price decrease listings 114Price Increase listings 21 Active kick out listings 17Active option contract 307Active contingent listings 51Pending listings 300Sold listings 118Expired listings 13Cancelled listings 13Withdrawn listings 1Temporary off market listings 38Coming soon listings 46
Comments 2
By Dorie Dillard Austin TX, NW Austin ~ Canyon Creek and Spicewood/Balcones
(Coldwell Banker Realty ~ 512.750.6899)
Well that didn't take long......multiple offers and 10728 Chestnut Ridge is firm under contract with a strong offer!The buyer fell in love with the amazing top-of the line kitchen! Who doesn’t love a light filled open layout with high ceilings, sky lights separate office/study and wide plank distressed wood floors? The multiple living and dining areas with kitchen opening to the family room was icing on the cake for these California buyers. With the added feature of being only minutes to Canyon Creek Elementary in the RRISD and Trail-head Park, it was the clincher!  It's uncertain times right now but families need a home especially in Austin. With the historic low interest rates what a deal buyers are making. I and Coldwell Banker Realty are committed to helping our clients with their r...
Comments 10
By Richa Nayyar
(Coming service)
Delhi, the capital of India, is truly a delightful city. It is one of the best cities to live in except of course the harsh weather. Saddi Dili has always lived its expectations of being one of the most posh cities in the country. Not only is the place best for habitation, but the residents of Delhi are also a big reason for it. They are open minded people who do not hesitate to embrace the new culture.People in Delhi are quite open minded when it comes to discussing their sexuality. They are bold, outspoken and do not hesitate on the thought of being judged. They do not consider sex as a taboo and therefore do not shy away from it. The younger generation in Delhi is quite familiar with the recent trends and therefore never hesitate to express their preferences and likings when it comes...
Comments 0
By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
 St James New York in Zip Code 11780 is a popular hamlet on Long Island's North Shore.  Are you looking to move to St. James in Suffolk County New York? Lawrence “Larry” and Sheila Agranoff Are The Real Estate Agents To Call!LAWRENCE And SHEILA AGRANOFF, Licensed Real Estate Broker Associate and Licensed RE Salesperson, List  And Sell in St. James NY, and presently inventory is low. It’s Easy to see what’s available in St James by using our Website: Browse Here  At QUICK START Enter St. James or Zip Code 11780 Enter Your Minimum and Maximum Price Range & Press SEARCH The Map of St. James will appear Or Press LIST VIEW and photo, description and prices will appear. Start scrolling down to see what’s currently available with your criteria and your price range. You can clear it and start o...
Comments 5
By Liz and Bill Spear, RE/MAX Alliance Cincinnati & Dayton suburbs
(RE/MAX Alliance 513.520.5305 www.LizTour.com)
With time and the right kind of effort, results will follow.Over the last decade we've written a lot of blog posts.We've created a fair number of long tail IDX search pages.Google My Business spots claimed.Google custom maps created for our niche.The net result is we've grown our digital footprint significantly, and that leads to good things.Besides the home buyers and sellers finding us, we've seen an increase in agent to agent referrals and those are a nice incremental addition to business.  And frankly, I'd rather pay a referral fee to another agent than a lead gen company.Today was another such opportunity.  Between working in the yard, typing up a purchase offer, and helping Liz harvest some honey, I was answering calls.One of those calls was from an agent with a sister ready to se...
Comments 3
For someone who is looking to make their move to a master planned community, you want to make sure your investment is worthwhile. It is not just the process of purchasing a home, what you are really buying is a lifestyle. The details must be just right. That is why Brunswick Forest, as one of the top master-planned communities in the Southeast, partners with builders like Liberty Homes. Builder representative CeCee Poe, explains what makes this builder so special.Originally born in Cleveland, Ohio, CeCee grew up in Richmond, Virginia. When she was younger, she and her family would often take summer trips down to the Wilmington area. They would visit Wrightsville Beach during many of these trips, and she instantly became smitten by it all. Vowing to return someday, CeCee went on to live ...
Comments 0
By Richa Nayyar
(Coming service)
Contemporary fast-moving consumer goods industry analysis will tell you that this sector churns out items that are used on a regular basis by us. This population is continually growing and with rapid urbanization throughout the Indian States, FMCG is one sector that will continue to witness a steady increase in market capitalization.The future of the FMCG industry in India keeps looking bright in spite of market fluctuations and other hurdles. The Union Finance Minister has also announced FDI (foreign direct investment) of 100% across single-brand retail and industry status has also been provided for the Indian retail sector. Lowering corporate taxes for small, medium, and micro enterprises will also go a long way towards enhancing the prospects of the retail sector in the country over ...
Comments 0
By Realtyna Inc, Realtyna- MLS RETS Integration software & services
(Realtyna)
OverviewEntering the real estate market is always challenging. Since you are a new and probably emergent business among those who are more experienced, you may need some help. In my opinion in this market, all that matters is lead generation. Small businesses are more on a tight budget. Often, they are not eager to pay for marketing and lead capturing. So, I will try to explain the difference between organic and paid marketing and introduce some organic strategies for your business to follow.What is Organic Marketing?I believe investing your time and energy in an organic marketing strategy is one of the most important steps you can take for developing your brand and getting known by your target audience. Organic marketing in general means you are not paying for advertisements or sponsor...
Comments 20
By Tamra Lee Ulmer, NRBA ~FORCE~ Over 1000 REO Assets SOLD!
(Arizona Resource Realty)
The real estate market goes through ups and downs and is dependent on several factors such as interest rates, economic conditions, and job growth. Regardless of how the market behaves currently, both novices and pros can apply many strategies that can propel the business forward.IDENTIFY THE TARGET MARKET Many real estate brokers and businesses focus on a niche market and become an expert in that market. This gives you an idea about what’s driving the target market currently, what risks are involved, and most importantly where the market is headed in the short and long term.BUDGET FOR MARKETING EXPENSES Another major factor in successfully expanding your real estate business is to develop a marketing budget and stick to it. There are literally hundreds of avenues to spend your marketing...
Comments 3
By Leanne Smith, Relocation to NW AZ with elbow room & more freedom
(Dirt Road Real Estate)
Believe it or not, would you list a home for $350,000 in a very stable neighborhood (homes are held for 15-20 plus years) and the market the home in the MLS showing only two (2) photographs of the front and side elevation? Oh, and by the way the property is vacant and the only one currently for sale in this neighborhood. Marketing in all industries including real estate is about attracting attention and beginning to build a relationship. Displaying only two (2) pictures may indicate the following:  The house is a terrible mess inside The listing agent/brokerage firm is lazy or doesn’t care  Neither of these indicators support building a relationship nor will they increase sales. This is not the first time I have discovered vacant homes in our area lacking photographs. I understand about...
Comments 2
By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
(www.PrinterBees.com)
Today, we are featuring a guest post from Amy Snook, Partner on the Lang Realty team!It is hard to say what our future will look like in real estate or for that matter anything in our world, post this pandemic. While there is a lot of “bad” to focus on, I am really trying to focus on any positives that may come out of this time.   I am certain for many of us, the time at home with our children has provided us with opportunities that we most definitely did not prioritize in the past.Realtors are constantly “on” – responding to clients, conducting searches, showing property, coordinating towards closings, educating ourselves, sharing information with our clients and prospects and so on.    So, to “have” to slow down has been actually wonderful.I am spending time doing things with my son t...
Comments 21