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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Debra Leisek
( Bay Realty,Inc Homer Alaska)
Peaceful Easy Life in the CoveSay Hello to Your Neighbor!BayRealtyAlaska.com #AlaskaRealEstate #BayRealtyAlaska #HomerAlaskaRealEstateBay Realty Years Serving Our Community Since 1974!When You Need Results Bay Realty WorksBay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula. Information is Power and we give You the Power to make the Right Decision for YOU!Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach, Waterfront Properties, Islands, Waterfalls, Bluff Homes, Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Have Property Management with a Longstanding Reputation for Good Service to Landowners and TenantsSince 1974, Bay Realty has been s...
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By GilbertRealtor BillSalvatore, Realtor - 602-999-0952 / em: golfArizona@cox.net
(Arizona Elite Properties )
It’s only natural to think your home is the best in the neighborhood and it’s worth more than the one down the street that has the same floor plan for sale, with the pool like yours. These are the insider secrets to sell your home. Those hours you spent painting the exterior to sell your home, putting up new crown molding in every room, adding a new sink in the kitchen, replacing the old kitchen counter tops and replacing the old vinyl floor with new hard wood floors added value, or so you thought. The long days that you spent meticulously cleaning the backyard pool and adding just the right amount of chemicals to make it sparkle should be worth something extra when you sell. The landscaping you added to the front yard should certainly be worth a lot more than when you bought the place...
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By Steve Keighery, Real estate problem solver & cash home buyer
(Home Buyer Louisiana)
Not every investment opportunity is turnkey—and some of the most impactful deals are the hardest ones to pencil out.We’re currently evaluating a fourplex in the Seventh Ward of New Orleans that’s been partially vacant since Hurricane Katrina. The two downstairs units have never come back online, and current code requires 7-foot ceiling heights to bring them into commerce. It’s tight—so we’re doing some due diligence with laser measuring tools to see if it's even feasible.The owner has held this property for a long time and recently dealt with an eviction upstairs. Like many tired landlords, he's just ready to walk away. That’s where we step in.At Home Buyer Louisiana, we specialize in these types of properties:🔹 Structurally challenged, outdated, or partially condemned🔹 Owned by fatigue...
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Agents—don’t miss this opportunity to bring your buyers to a home that blends practical upgrades with prime location in one of San Antonio’s most walkable, culturally rich neighborhoods.This single-story home sits on a spacious corner lot shaded by beautiful oaks. It features 3 bedrooms, 2 full baths, and has been fully updated where it counts: new roof and HVAC (2020), new water heater and water main (2024), updated breaker, new windows and insulation (2022), and full home plumbing replacement. Your buyers can move in without having to budget for major repairs.The floor plan includes a U-shaped kitchen with stainless steel appliances and a walk-in pantry, an updated primary suite, and a large covered patio with firepit for easy outdoor living. All of this just minutes from Fort Sam Hou...
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By Adam Scard, World traveler and lover of real estate trends
In today’s competitive real estate market, homeowners are constantly seeking unique features that distinguish their properties. One increasingly popular upgrade is the addition of a pickleball court. Whether you are considering selling soon or just want to enhance your property’s appeal, investing in a backyard pickleball court can significantly boost your home’s resale value. For those curious about professional help, turning to pickleball court installation experts can ensure your court is built to last and maximizes both functionality and style.Pickleball has surged in popularity over the past few years, making it one of the fastest-growing sports across all age groups. With this rise, having a private pickleball court at home has become a sought-after feature. It not only creates a ...
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By Darryl Davis, CSP, Designing Careers and Lives Worth Smiling About
(Darryl Davis Seminars)
By Darryl Davis, CSP and Real Estate Expert  What if the best real estate opportunities aren’t where you’ve been trained to look? Let’s face it—most agents are taught to follow the same formula: prospect expireds, cold call, mail postcards, repeat. And yes, those tactics can work—but if you’re relying only on the traditional playbook, you might be missing the gold that’s hiding in plain sight. Because some of the most successful agents today? They’re not just working harder—they’re looking wider. See, opportunities don’t always come with a flashing sign. Sometimes they show up disguised as a casual conversation at a community event. Or a neighbor venting about property taxes. Or a small business owner hinting at a need for more space. The agents who seem to “always have something cookin...
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By Mike Colpitts, Providing Customer Service the old-fashioned way!
(RealtyOne MVP )
It’s only natural to think your home is the best in the neighborhood and it’s worth more than the one down the street that has the same floor plan for sale, with the pool like yours. These are the insider secrets to sell your home.Those hours you spent painting the exterior to sell your home, putting up new crown molding in every room, adding a new sink in the kitchen, replacing the old kitchen counter tops and replacing the old vinyl floor with new hard wood floors added value, or so you thought.The long days that you spent meticulously cleaning the backyard pool and adding just the right amount of chemicals to make it sparkle should be worth something extra when you sell. The landscaping you added to the front yard should certainly be worth a lot more than when you bought the place 10...
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blog Two Homes in One: Flagstaff Gem with Rental Potential & Forest Views   3 BD | 3.5 BA |  $ 887,500  Tucked away in the peaceful pines of Country Club Estates—with no HOA restrictions to hold you back—this charming dual-unit home offers a rare blend of flexibility, serenity, and opportunity.Whether you're searching for the perfect multi-generational living setup, dreaming of a private guest suite, or exploring ways to generate passive income, this hillside retreat delivers on every front.✨ Main Living Space: Comfort & CharacterThe main level welcomes you with two spacious bedrooms and 2.5 bathrooms, thoughtfully designed for easy everyday living. The primary suite features a luxurious soaking tub beneath a picture window that frames the Ponderosa-draped hillside—your new...
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blogAffordable Flagstaff Living with Outdoor Charm in Lake Mary Park Estates   2 BD | 1 BA |  $365,000  Looking to invest in your first home, start a rental portfolio, or simply escape to the mountains without breaking the bank? Welcome to your opportunity in Lake Mary Park Estates—a cozy, no-HOA community just minutes from Downtown Flagstaff, Northern Arizona University, and the scenic Lake Mary reservoir.Tucked away at the end of a quiet cul-de-sac, this upgraded 2-bedroom, 1-bathroom home sits on a fully fenced ¼-acre lot, offering privacy, room to grow, and the kind of peaceful setting that’s hard to find at this price point.✨ Why You'll Love This Property: Turnkey Upgrades – With new flooring, bright living spaces, and a functional layout, this home is ready for move-i...
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blogCharming Peaceful Mountain Retreat with Stunning Mountain Views   3 BD | 2 BA | $ 641, 797 Discover Your Peaceful Escape: A Charming Mountain Retreat with Stunning Mountain Views 🏡🌄Imagine waking up every morning to the soothing sounds of chirping birds 🐦 and breathtaking mountain views 🏞️. Nestled in a quiet, low-traffic neighborhood, this cozy yet spacious single-level home offers the perfect blend of serenity and space. With its peaceful surroundings and proximity to nature, it’s the ideal retreat for those seeking an escape from the hustle and bustle of city life.As you drive up, the home sits gracefully set back from the road, offering privacy and a warm welcome. The large windows throughout the home let in an abundance of natural light, making every room feel brig...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
✨ Over 5,300 Sq.Ft. of Sophisticated Waterfront Living!📍 Located in South Bayview Estates – Only $60/year HOA!🏰 Welcome to the epitome of elegance & waterfront luxury in this Mediterranean-style 2-story estate set on nearly an acre of lush Florida paradise! With 4 bedrooms, 3.5 bathrooms, and an oversized 3-car garage (complete with a Tesla hook-up⚡), this home has it ALL.🚤 SAILBOAT ACCESS to the GULF via a private NEW boat dock, 10,000 lb lift, and concrete seawall make this home a boater's dream!🌟 Curb Appeal & Outdoor Oasis:🌀 Gated entry with NEW keypad & landscaped circular driveway🌴 Tall palms, grand fountain & elevated entry🏖️ Newly resurfaced pool with coral reef & dolphin design, spa, swim-up table, sun shelf & outdoor summer kitchen🔥 2 spacious patios with balustrades, outdoor ...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Welcome to your Florida dream home — where luxury meets comfort on over 21,000 sq. ft. of city water land in a peaceful, tree-lined neighborhood 🌳🌞✨ Highlights You’ll LOVE:✅ 3 Bedrooms | 2 Baths | Over 1,900 Sq.Ft. of Upgraded Living✅ Multi-Level Pool Design with Elegant Touches✅ TWO City Water Lots – PLUS Option to Buy a Third Lot! 🛠️✅ Brand NEW Roof (2022) & Tons of Upgrades🏡 Inside You’ll Find:💫 Tiled screened foyer leading to double door entry🛋️ Spacious living room + formal dining🍽️ HUGE family room off the upgraded kitchen🍳 Kitchen with granite countertops, SS appliances, tray ceiling & pass-through to pool🧺 Oversized laundry room with washer/dryer, wet sink & extra storage💦 The Ultimate Outdoor Oasis:🌞 Expansive 32x33 ft. lanai with multi-level in-ground caged pool🐬 Dolphin spray...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Ready. Set. SOLD.We know how to position your Long Island condo for maximum visibility and the best return.Tap into proven experience that gets results. Call our Cell and let's get started with getting your L.I. Condo Listed and SOLD! Lawrence and Sheila Agranoff, REALTORS® Cell: 631-805-4400
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Agents—this is the one your buyers have been waiting for!Located in the desirable Asher Place community in St. Hedwig, 4921 Drifter Oaks is a 4-bedroom, 2.5-bath Meritage-built beauty with a smart layout and every upgrade your clients want. Downstairs features include a flex room, bay-windowed primary suite, and an open-concept kitchen with granite, gas cooking, and white 42" cabinetry. Upstairs delivers with a media room, loft, and three large bedrooms—each with walk-in closets.The backyard features mature landscaping, a covered patio, and even a wired playhouse! Neighborhood amenities, energy-efficient design, and a VA assumable loan round out the package.📲 DM us to set up a tour—we’d love to co-op with you and help your buyers find their next home!
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By Peter Mohylsky, Call me at 850-517-7098
(Property Management International-Destin)
Buying a home is one of the biggest decisions you'll ever make—don’t go it alone!Education is the key to a successful transaction.  There are a lot of conversations that need to happen before we can do a deal. 🏡I’m here to help you navigate the market with confidence, spot red flags, and make sure you're getting the best deal possible.From negotiations to closing day, I’ve got your back every step of the way.Ready to start your search?Send me a message and let’s chat!#thehelpfulagent #home #houseexpert #house #listreports #icanhelp #househunting #a062525 #realestate #realtor #realestateagent #newhome #dreamhome
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By Adam Scard, World traveler and lover of real estate trends
If you plan to sell your home in the next few years, you’re likely already looking for ways to attract buyers and get the best possible price. Real estate agents will tell you the same thing: preparing your home before listing it is key. That means fixing issues, making repairs, and investing in upgrades that increase appeal and value.One area many sellers overlook is the HVAC system. It’s not as flashy as a new kitchen or a fresh coat of paint, but upgrading your HVAC can have a major impact on resale, especially if your system is old, inefficient, or unreliable.Is a New HVAC System Worth the Investment?In most cases, yes, especially if your system is outdated or unreliable. Real estate experts rank HVAC replacements among the top ten home upgrades that appeal to buyers and improve mar...
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By Realtor Ben Townsend, Selling Colorado Property for 26+ Years
(Townsend Real Estate, Ltd.)
    Colorado’s breathtaking landscapes, from majestic Rocky Mountain peaks to vibrant wildflower valleys, make it a stunning destination for homebuyers seeking natural beauty and adventure. With charming towns, thriving urban centers, and unparalleled outdoor recreation, Colorado offers an idyllic lifestyle. Navigating this competitive real estate market demands expertise, which is why partnering with a realtor boasting 27 years of experience is crucial. Their deep knowledge of Colorado’s diverse neighborhoods, market trends, and negotiation strategies ensures you secure your dream home in this picturesque state. Trust an seasoned professional to guide you through Colorado’s dynamic property landscape with confidence.                            
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Welcome to the crown jewel of South Bayview Estates — a sophisticated, 2-story estate home that redefines luxury Florida living! 🌴☀️ Located on nearly 1 acre along the Manchester Waterway, this 4 bed, 3.5 bath, 3-car garage pool & spa home is packed with upscale upgrades and dazzling water views from nearly every room! 🛥️💎💥 Sailboat Access to the Gulf of Mexico!🚤 New private boat dock🏗️ 10,000 lb. boat lift🧱 Concrete seawall🌊 No bridges – straight to the Gulf!✨ From the moment you arrive...🔐 Gated entry with NEW keypad🌺 Lush, tropical landscaping & circular driveway⛲ Grand fountain welcomes you home🌴 Towering palms + elevated entrance for ultimate curb appeal🏛️ Inside = PURE WOW!🪨 Travertine marble flooring🔥 Gorgeous marble fireplace🪟 Soaring ceilings, crown molding & marble columns🎨 Cu...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Welcome to your slice of Florida heaven! 🌞 This 3-bedroom, 2-bath, 2-car garage POOL home is everything you've been dreaming of—and more! Located in beautiful North Port on a fully fenced lot with sleek vinyl fencing, this gem offers the perfect mix of privacy, functionality, and tropical charm. 🌺🌿✨ Step inside through a columned front entry with gorgeous decorative lighting and into a light-filled layout featuring:🍽️ Formal Dining Room🛋️ Living Room & Family Room🥐 Cozy Kitchen DinetteThe kitchen steals the show with:✅ Granite Countertops✅ Stainless Steel Appliances✅ Beautiful Cabinetry✅ Breakfast Bar + Pantry for extra storage!🛏️ Your spacious primary suite features TWO closets (including a walk-in!) and a luxurious ensuite bathroom with dual sinks & a spa-like tiled walk-in shower.💡 E...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
🏡 Open House This Weekend!🎉 MOTIVATED SELLER ALERT! Seller is offering a 💰$5,000 credit toward buyer’s closing costs with an acceptable offer! Don’t miss your chance to live the ultimate Florida boating lifestyle just minutes from Englewood Beach! 🏖️🛥️ Attention All Boat & Water Lovers – This is Your Dream Home!✨ NEVER FLOODED (per seller)💦 Flood Insurance is ASSUMABLE🔧 NEW metal roof on home & party deck🏠 NEW 15x36 garage w/ 10’ ceilings & epoxy floors🛠️ Transferable warranties on roof, paint & garage floor🛶 Covered boat lift + 2nd lift for jet ski or small craft🌇 Private dock, reinforced seawall w/ BUYER WARRANTY⚡ RV parking pad with 30 amp hookup🍹 Relax on your lighted, covered party deck with sunset views 🌅🌴 Stroll your paver patio surrounded by tropical fruit trees: banana, mango, ...
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