Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing
By Jennifer Mackay, Your Bay County Florida Realtor 850.774.6582
(Counts Real Estate Group, Inc.)
Here is a just listed opportunity in The Hammocks, Lynn Haven, Florida!Here is the latest Hammocks Home for sale by Broker Associate Jennifer Mackay and the Panama City Realty Group in Panama City Beach, FloridaThis 3 bedroom 2 1/2 bath home for sale by Jennifer Mackay, features over 4 acres of land, carport and pole barn and more...! Home in The Hammocks, Lynn Haven FL Call for pricing and additional information today Area: 02 - Bay County - Central Sub Area: 0201 - Bay - Central NE County: Bay Elementary School: Hiland Park Middle School: Hiland Park High School: DMosley Subdivision: The Hammocks # Stories: 1 Sub-Type: Attached Single Unit Bedrooms: 3 Half Baths: 1  Full Baths: 2 Apx SqFt(Htd/Cooled): 1,634 Design: Contemporary HOA Amount: $375 HOA Frequency: Monthly Year Built: 2001 ...
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By Richard Weeks, REALTOR®, Broker
Here is the North Texas  Real Estate market update as of 7/22/2020.  New properties for sale 371Back on market listings 116 Price decrease listings 309Price Increase listings 62 Active kick out listings 22Active option contract 460Active contingent listings 91Pending listings 520Sold listings 535Expired listings 20Cancelled listings 75Withdrawn listings 4Temporary off market listings 51Coming soon listings 83
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 11 Beachside Drive UNIT 1032, Santa Rosa Beach, FL 32459Price: $389,900MLS number: 851354Beds: 3Baths: 2.5Sq feet: 1152 Call Courtney Ledezma (850) 608-0677 to see if this property is still available. Chic Beach Residence!This is a quintessential THIRD floor chic beach residence located SOUTH of 30-A and just a shell's throw to the beach! 3 bedrooms plus 2.5 baths offers sleeping arrangements for up to 11 people. Enjoy balcony access from the oversized living area plus from the master bedroom which also has an en suite master bathroom for privacy. A wide, white sand beach, plus the best dining, spas, golf, shopping, and entertainment is at your fingertips and can all be taken advantage of from this centrally located condo Several upgrades and renovations have enhanced ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
8 Creek Court, Destin, FL 325418 Creek CourtDestin, FL 325414 Bedrooms | 3 Bathrooms | 2663 Sq. Ft. For more details surrounding the sale of this condo please contact the following: John Moran, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - South Walton County - Navarre BeachE-Mail: JohnMoran@AtTheBeachTeam.com Website: www.AtTheBeachTeam.comJohn MoranOffice: 850-654-3325Mobile: 850-217-7618Fax: 800-654-2959
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By Robin Gauthier, I have the Key to your NextHome
(NextHome Tidewater Realty)
Ocean Lakes is located in the Strawbridge area of Virginia Beach.  This neighborhood has approximately 2000 single family homes and townhouses that were built in the mid 1980s.  The average square footage of the homes is 1715 and the average property turnaround in 10 years.  Red Mill Farm and Wellington at Dam Neck are nearby neighborhoods.  The children in this neighborhood attend Ocean Lakes Elementary, Coorporate Landing Middle, and Ocean Lakes High schools. As you can see the market is very strong in Ocean Lakes. I am eager to sell more homes in this neighborhood. Contact me today if you are thinking of of buying or selling your home contact me today for a FREE no obligation market analysis to learn how much you can sell your home for and more about my upgraded marketing strategy.Ro...
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By Richard Weeks, REALTOR®, Broker
Here is the North Texas  Real Estate market update as of 7/21/2020.  New properties for sale 316Back on market listings 123 Price decrease listings 328Price Increase listings 63 Active kick out listings 24Active option contract 616Active contingent listings 103Pending listings 667Sold listings 530Expired listings 20Cancelled listings 84Withdrawn listings 7Temporary off market listings 42Coming soon listings 111
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By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Realty)
139 Shadow Mountain Dr. Sedona AZ 86336 2 BD  |  2 BA  | 2,015 SF  |  .12 Acre.  |2 Car Garage  |  Borders Forest  SEE STUNNING COMMUNITY IMAGES VIDEOAND PRICING HERE! Gated Community  | Pool  | Tennis Court  | Park Significant price drop – short sale: Larger single-level Cottage at Coffeepot bordering National Forest with 2 bed, 2 baths, and a den/potential 3rd bedroom.-Living at the Cottages is a lifestyle choice. Surrounded by National Forest on three sides and against the dramatic and protective backdrop of massive Red Rock formations, this small and exclusive 34-home gated community is embedded in a 10-acre park-like setting with pool, tennis court and hiking trails. Designed by renowned architect Don Woods this Cottage offers high beamed ceilings, open floor plan, large masonry fi...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
3191 Scenic Highway 98 UNIT 314, Destin, FL 32541  Listing DetailsGrand Caribbean West Unit 314Destin, FLPrice: $270,000MLS number: 850987Bedrooms: 1Bathrooms: 1Square Footage: 655Call Gil Erikson at 850-714-2122 to see if this property is still available and arrange a showing.   Private Balcony!Enjoy the lovely view of the Gulf of Mexico from you private balcony. Just steps to the beach. Tile floor and stylish decor make this condo a great place to vacation or $$$ rent out. Sleeps 6 thanks to the hall twin bunks and the sleeper sofa. Open floor plan and fully furnished. Seasonally heated swimming pool, hot tub, and community grill. Located on the Scenic 98 bike path you can walk or ride bikes to many great restaurants and attractions.     Click here to see additional pictures and detai...
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By Richard Zaretsky, Florida Real Estate Attorney
(THE ZARETSKY LAW GROUP - Board Certified Real Estate Atty and AUTOMATED LAND TITLE COMPANY)
 Short Sale Loan Modification and Foreclosure Blog Articles A Periodic Listing of Articles by Lawyer Richard Zaretsky  ----------------------------------------------Be sure to contact your own attorney for your state laws, and always consult your own attorney on any legal decision you need to make.  This article is for information purposes and is not specific advice to any one reader. Richard Zaretsky, Esq., RICHARD P. ZARETSKY P.A. ATTORNEYS AT LAW, 1655 PALM BEACH LAKES BLVD, SUITE 900, WEST PALM BEACH, FLORIDA 33401, PHONE 561 689 6660  RPZ99@Florida-Counsel.com - FLORIDA BAR BOARD CERTIFIED IN REAL ESTATE LAW - We assist Brokers and Sellers with Short Sales and Modifications and Consult with Brokers and Sellers Nationwide!  Shortsales@Florida-Counsel.com  New Website http://www.flor...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Lawrence and Sheila Agranoff Rented this Medford Long Island residence at Blue Ridge Condo.  We showed the potential tenant and family this unit, and they immediately made a full price rental offer.  It was a multiple offer situation, and after much negotiations by us, our clients won the bid! If you own a condo at Blue Ridge in Medford Long Island, and you are looking to sell or rent your unit, please call our Cell: 631-805-4400. Lawrence “Larry” and Sheila Agranoff Rented another Blue Ridge Condo in Medford Long Island!  Search Here For Long Island Condos
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By Eileen Burns, FL Probate Agent, Hotel, Land, Multi Family
(Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach)
Active Rain Real Estate Spring Zooming 2020  I called Debe Maxwell randomly on another subject to receive an invitation to zoom same day. 26 Rainers zoomed in to catch up on their respective markets during this pandemic on April 28, 2020!  Hannah Williams is shut down indefinitely in Philadelphia. How is real estate property sales not essential in Pennsylvania? Bob England was handing out food during the call in his market.  We discovered Andrew Mooers has a radio voice and huge microphone to complement his voice transmission and he lives on a 300 acre farm in Maine.   I invited Anna Banana Kruchten Arizona's Top Banana! Elyse Berman, PA and Craig Rutman to be on future zoom sessions. It is wonderful to create a new rainship with Jeffrey Richman!  Thanks for stepping into Contest mode f...
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 As of September 21, a new federal law allows you to freeze and unlock your credit report for free at all three credit agencies. This could have cost up to $19 per agency every time you locked or unlocked your credit report. A freeze prevents lenders from opening your credit report. This will stop fraudsters from opening any type of credit in your name. This action from the federal government comes a year after the Equifax data breach that exposed 148 million Americans personal information. The law also extends credit alerts from 90 days to one year. You have to freeze all three agencies to make the freeze effective. The three are Experian, Equifax, and TransUnion. You can do it on the phone, in writing or on their websites. You need to select the freeze option for the website. Most imp...
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By Kalene Bagwell, Realtor - Selling Blue Springs - Kansas City Metro
(Realty Executives Of Kansas City)
Why Is This Pig Photo In Your Listing?  Every once in a while as I am looking through expired listings I run across something that I find amusing and confusing. In this particular case, a photo of a pot belly pig sunning itself on a $625,000 listing.The pig is cute, if you like pet pigs. I guess the listing agent and seller are conveying that this would be a great place to bring your pet pig. They were marketing it as a great place to divide into 4 lots and or build your dream home on 43 acres. The home on the property needs renovation per the listing and there is not a single interior photo of the home to show the potential buyer how much renovation might be needed.  I feel that today's buyer might want to have some idea before committing to looking at the property in person.  Also, a ...
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By Ronnie Margolis, Kauai Realtor - CDPE, ABR, RA - On Top of the Aloh
(KW Kauai)
Our senior broker sent an email today reminding us to be careful. In these uncertain times, strange things can and do happen.   Liability for Inaccurate Square FootageA Texas court has considered whether a listing broker was liable for providing inaccurate square footage information.Jason and Ashley Bradford (“Buyers”) became interested in a home owned by John and Beatrice Vasquez (“Sellers”). The Buyers had determined that the property had a lower per square foot price than other similar properties by using the property’s information provided in the multiple listing service (“MLS”). Margaret Pleasant (“Salesperson”) of Mark Bowles d/b/a Prudential Synergy REALTORS® (“Brokerage”) was the listing representative for the Sellers’ property. The Salesperson had obtained the property’s square...
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By Mike Carlos, Realtor, Tallahassee FL
(Keller Williams Town & Country Realty)
"Mike and his team were wonderful to work with. They made the sale of our home quick and painless. They are all very knowledgable in the process and kept us updated every step of the way. I would recommend Mike and his team for anyone looking to sell their home."
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By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Choose your target, then market consistently.  Over the years I’ve met agents who mistakenly felt that direct mail for real estate prospecting was the same as direct response marketing. They thought they “should” get results from just one mailing.Unfortunately, marketing studies show that if they have the right list they might get a 1% response.Real estate prospecting is not at all the same as direct response marketing.Direct response marketing fits into the “instant gratification” category. You’re selling a product and people either want it or don’t want it. They order today or possibly tomorrow, and that’s that. Quite often, the purchase is made on impulse.I do know someone who purchased a house on impulse - but it wasn't from a marketing piece. He viewed it with friends who were loo...
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By Kona Home Team (luva llc) Lance Owens (RS), Getting transactions done, when nobody else can!
(Kona Home Team (luva llc))
 Aloha , this Lance Owens (RS) with LUVA Real Estate bringing you the latest in real estate news .For months now the vast majority of Americans have been asking the same question: When will the economy turn around? Many experts have been saying the housing market will lead the way to a recovery, and today we’re seeing signs of that coming to light. With record-low mortgage rates driving high demand from potential buyers, homes are being purchased at an accelerating pace, and it’s keeping the housing market and the economy moving.Here’s a look at what a few of the experts have to say about today’s astonishing recovery. In more than one instance, it’s being noted as truly remarkable.Ali Wolf, Chief Economist, Meyers Research"The housing recovery has been nothing short of remarkable...The ...
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By Hugh Thomas Lorch, Luxury Home Sales
(Sterling Fine Properties)
Total Spend $15..Linkedin is the platform where you lead generate your brains out with no rejection, little to no expense and little to no competition..Here's a video that explains how to approach them and what to say in your message to them..Click on any of the links or photos and enjoy the strategy and video..  Linkedin Strategy 30 Minute Demo Of The Entire Strategy   To your success, Hugh
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By Jennifer Mackay, Your Bay County Florida Realtor 850.774.6582
(Counts Real Estate Group, Inc.)
Here is a unique opportunity in Southport, Bay County, Florida!Here is the latest Southport Homes for sale by Broker Associate Jennifer Mackay and the Panama City Realty Group in Panama City Beach, FloridaThis 3 bedroom 2 bath home for sale by Jennifer Mackay, features over 4 acres of land, carport and pole barn and more...! The Home in Southport, FL Call for pricing and additional information today Area: 04 - Bay County - North Sub Area: 0413 - Bay North - Youngstown Area County: Bay Elementary School: Deane Bozeman Middle School: Deane Bozeman High School: Deane Bozeman Subdivision: No Named Subdivision # Stories: 1 Sub-Type: Mobile/Manufactured Bedrooms: 3 Acreage: 4.77  Full Baths: 2 Apx SqFt(Htd/Cooled): 1,519 Design:    Double Wide Hurricane Damage: No Known Damage   Lot Dimension...
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By Ann Hayden 636-399-7544, SelectAnn.com
(Berkshire Hathaway HomeServices Select Properties-St. Louis Missouri)
5.8 Acre Lot For Sale Rockwoods School DistrictBeautiful building lot for sale in Rockwoods School District with Jefferson County, MO taxes.   Lot has a creek at the bottom and a clearing at the back.  This wooded lot backs to the Wolf Sanctuary.  8850 John McKeever Rd.Contact Ann for more details.Let me know if you need assistance with real estate.  Always Happy to help!For All of Your St. Louis, Missouri Real Estate needs:  www.SelectAnn.com For all your real estate needs in the St. Louis area, specializing in helping my clients as a buyer's agent and as a marketing specialist.  I utilize the latest technology to assist in the sale of your home as well as your purchase. Updated daily.  Sign on for FREE!  Whether you are buying or selling, let me help you!All rights reserved and may no...
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