Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By RealBird Real Estate Marketing, All-In-One Real Estate Marketing Toolkit
(RealBird Inc.)
The best converting real estate email subject line we've seen recently is..."Price drops near you"This works for both sellers and buyers because both of these prospective client types have vested interest to investigate further (gain for buyers, urgency for sellers, both powerful motivators).Redfin uses this effectively, promoting their search feature that lists properties with recent price drops. It's always a good practice to learn from the industry leaders, and borrow marketing and growth hacking techniques from the well funded marketing teams of large brokerages. The cheapest and easiest way to be in the loop is to sign up to major portals and brokerages like Redfin and Zillow as a consumer, as a prospective home buyer or seller, - using some personal email and account - and see how...
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By Josh Stein, Miami Luxury Real Estate Agent
(Josh Stein Realtor)
Introducing Rivage Bal Harbour Fl Condos, a spectacular new development that is set to redefine luxury living in Florida. The pre-construction Rivage Bal Harbour Florida project offers a unique blend of sophistication, comfort, and high-end design, all situated in a coveted location that is as opulent as it is exclusive.Welcome to Your Dream Home at Rivage Bal Harbour Miami CondosNestled in the heart of Bal Harbour, a neighborhood known for its luxury fashion houses and five-star restaurants, Rivage Residences Bal Harbour Pre Construction development provides an unparalleled living experience. With the serene waters of the Atlantic Ocean as its backdrop, the project promises a lifestyle defined by luxury, tranquility, and leisure.An exquisite amalgamation of comfort and sophistication, ...
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By R. Michael Brown, Communication that increases sales!
(R. Michael Brown LLC Digital Marketing & Public Relations)
The marketplace is vast and you need a pro with real digital expertise to break through the noise and help grow your business.Use my 8-Step Content Marketing System to drive traffic, engagement, and prospects.See More [R. Michael Brown Consulting]#contentmarketing #business #engagement #marketing #marketingstrategy #marketingagency  
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
In today's Real Estate Podcast, from Over Ask, Sean McPeak joins Matt Lionetti and The Broke Agent to discuss what it’s like working with Ryan Serhant, why he throws theme parties at his listings, how to get leads on LinkedIn, and the strategy he uses to get influencers—including a dog—to make his listing videos go viral.AgencyLogic shares the best real estate podcasts daily. Click here for more great podcasts! 
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By Susan Horne P.A., RE/MAX- GRI, I.R.E.S., -Realtor-Florida Native-(RE/MAX Services)
((RE/MAX Services Boca Raton FL) Susan Jean Horne P.A.)
Resort Style Intracoastal Waterfront Community! Spacious 1 Bedroom,1.5 Baths Condo. Beautiful Serene Bright Garden View, Remodeled Kitchen with Stainless Steel Appliances, Beautiful Custom-Made Cabinets with An Island Bar & Wine Rack, Granite Counter Tops, Beautiful Tile Back Splash, Tile Flooring, Laminated Flooring In Living Area, Updated Bathrooms, Hurricane Impact Window, Electrical Panel is Update, Vent-less Washer & Dryer Are Allowed To Be Installed in Condo. This Condo Is Very Charming. New Seawall & Sidewalk Along the Intracoastal, Clubhouse & Saltwater Pool on the Intracoastal, Minutes to Tropical Beaches & Trendy Downtown Delray Beach Call Susan Horne Realtor With RE/MAX Services 561-312-4388
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By Brian Lipsky
(Long & Foster Real Estate, Inc.)
The Westminster & Taneytown offices of Long & Foster Real Estatecongratulate its top producing agents and teams for April 2023.#westminstertopproducersHayes GroupWestminster - Group Top Producers, Top Sales & Top Listings $1.8 million+ Total Production on 5 unitsStephanie Myers  Taneytown - Individual Top Producer, Top Sales & Top Listings $1.4 million + total production on 5 unitsDebbie Gill Westminster - Individual - Top Producer & Top Listings $1.2 million + total productionBrian Pomeroy Westminster - Individual – Top SalesEmerald ClubLiz Dannettel, Don Connor & John FelknerJanet Kraus & the Marc Fisher Group 
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By Peter Mohylsky 850-517-7098, Call me at 850-517-7098
(PMI. Destin)
"The No. 1 mistake we see is homebuyers jumping into their search without taking the time to find an area or town that syncs with their lifestyle." - Tim Ossmo. When searching for your home, take a "town first" approach. If you're unsure how to do that, working with an area expert will help.That's me; I'm your helpful area expert!Just send me a message with what you need in a neighborhood, and we'll get this (search) party started! #thehelpfulagent #home #houseexpert #house #listreports #househunting #realestate #realtor #realestateagent #icanhelp #lovewhereyoulive #livewhereyoulove #happyhome #happyhomeowners
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for May 18 2023New properties for sale 492Back on the market listings 99Price decrease listings 429Price increase 58Active kick out 7Active option contract 339Active contingent 64Pending listings 360Sold listings 386Expired listings 34Cancelled listings 65Withdrawn listings 8Temporary off market listings 39Coming soon listings 157
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By Brian Lipsky
(Long & Foster Real Estate, Inc.)
The Eldersburg office of Long & Foster Real Estatecongratulates its top producing agents and teams for April 2023.#eldersburgtopproducersPaul MacKenzie Team Team Top Producers & Top Sales $3.6 million + total production on 6 unitsDixon/Kluge Group Group Top Producers & Top Sales $3.4 million + total production on 7 unitsLuster, Ripley & Team Group Top Listings $3.3 million + total production on 7 unitsJanice Kirkner Individual Top Producer & Top Sales $1.2 million + total productionTimothy Dorsey Team Team Top ListingsBethany Haslup Individual Top ListingsMargaret Breerwood PA Top Producer & Top Listings$1.1 million in total productionJeannette Bingaman PA Top SalesAgent of the MonthPaul MacKenzieEmerald ClubKim Fitzgerald, Sandra Serrao, Troy Grossnickle, Doc Palmer Temitope Daniel, Gi...
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By Darryl Davis, CSP, Designing Careers and Lives Worth Smiling About
(Darryl Davis Seminars)
By Real Estate Coach and Speaker Darryl Davis, CSP, and Real Estate ExpertImagine a world where real estate agents go beyond mere transactions, striving to build genuine connections and earn unwavering client loyalty. In this realm, agents employ thoughtful strategies that create lasting impressions and cultivate strong relationships. We have four effective methods real estate agents can utilize to build these connections and foster client loyalty:  The "Personalized Care Package": Show your clients that they're not just another transaction by creating personalized care packages. Include thoughtful items that reflect their interests, such as a book by their favorite author or a gift card to their go-to coffee shop. This gesture of thoughtfulness will leave a lasting impression and demon...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 825 Seascape Drive UNIT 402, Inlet Beach, FL 32461MLS #: 921639Price: $750,000 Beds: 3Baths: 3Sq feet: 1,600 Call Courtney Ledezma (850) 608-0677 to see if this property is still available. Your search for the ultimate in coastal living is over with this condominium, behind the guarded gates of the Seascape Resort. Overlooking tranquil Stewart Lake, you do not want to miss this piece of heaven at the beach! An extraordinary upgraded 3 bedroom and 3 bathroom condo located in the most coveted part of Seascape, close to the beach, pool, and Whales Tale. With 1,600 square feet spread across one floor, you will never feel cramped for space or have to worry about any stairs. Many thoughtful upgrades have gone into this property including: travertine flooring throughout, stai...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 291 Scenic Gulf Drive UNIT 806, Miramar Beach, FL 32550MLS #: 923060Price: $990,000Beds: 2Baths: 2Sq feet: 1,385 Call Martin Luus 850-296-7011 to see if this property is still available. Breathtaking views from this spacious 8th floor balcony are a must see! Thoughtfully decorated with an updated kitchen and bathrooms, this large 2 bedroom floorplan would make an excellent primary, vacation and/or investment property. With plentiful amenities and a world class beach, this unit is sure to please. You will also find yourself close to dining, shopping and fun attractions with the Sandestin Outlets, Baytowne Wharf, Grand Blvd and Hilton Resort close by. Set up your showing today!  Click here to see additional photos and details of this property
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By Bill Salvatore - East Valley, Realtor - 602-999-0952 / em: golfArizona@cox.net
(Arizona Elite Properties )
Spring is HERE.  Summer is right around the corner.  Brighter days are ahead! As spring draws to a close, use these final weeks to get started on your home maintenance and prep your yard for summer hosting.  The only reason I mention getting things done right now is that the heat of the summer tend to limit the amount of outside stuff we need to accomplish in a day.  I borrowed this list and it is definitely not all inclusive, but it is a start.   #realestate #realestateagent #spring #homemaintenance #listreports #selling #realestateexpert #homeowner #dreamhome #homeownership #financehub  Peter A. Mohylsky       Your Bucket List Broker    Broker, Business Manager      PMI - Destin  Free Home Value Estimate   Office: 36150 Emerald Coast Parkway, Suite 103 Destin, Florida   Cell: 850.517...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 1040 E Highway 98 UNIT 415, Destin, FL 32541MLS #: 922915Price: $470,000Beds: 1Baths: 1.5Sq feet: 765 Call John Moran 850-217-7618 to see if this property is still available.This is the ultimate beachfront investment condo - perfect for rentals and personal use. Located in the heart of Destin, this fully furnished large 1 bedroom, 2 bathroom condo has incredible views of the Gulf of Mexico is a potential rental machine. The condo features several upgrades such as floor-to-ceiling windows and sliding door to the balcony from both the master bedroom and the living area. The kitchen boasts granite countertops and Stainless Steel appliances. You or your guests have everything you need to cook up a delicious meal. The condo has tile flooring throughout which is perfect for ...
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By Peter Mohylsky 850-517-7098, Call me at 850-517-7098
(PMI. Destin)
Spring is HERE.  Summer is right around the corner. Brighter days are ahead!As spring draws to a close, use these final weeks to get started on your home maintenance and prep your yard for summer hosting.  The only reason I mention getting things done right now is that the heat of the summer tend to limit the amount of outside stuff we need to accomplish in a day.  I borrowed this list and it is definitely not all inclusive, but it is a start.  #realestate #realestateagent #spring #homemaintenance #listreports #selling #realestateexpert #homeowner #dreamhome #homeownership #financehub
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for May 17 2023New properties for sale 413Back on the market listings 108Price decrease listings 371Price increase 80Active kick out 8Active option contract 370Active contingent 65Pending listings 491Sold listings 477Expired listings 19Cancelled listings 76Withdrawn listings 5Temporary off market listings 39Coming soon listings 122
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
1 Bedroom  1.5 Bathroom Sq ft: 763For more details surrounding the sale of this home please contact the following:Alyssa Barnett, Realtor/Sellers Agent Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: alyssabarnett@atthebeachteam.comWebsite: www.AtTheBeachTeam.comAlyssa BarnettOffice: 850-654-3325Mobile: 850-822-0975Fax: 800-654-2959
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
We are excited to present this PowerSite Pro single property Website: 2299MountainRoad.com Marketed by Berkshire Hathaway REALTOR, Gregory Frank the Website highlights a $1.3MM, 4 bedroom, 4.5 bathroom, 7,000 square foot home on 10 acre wooded lot in Haymarket, Virginia.  Using our new PowerSite Pro platform, Gregory has added:  lots of high definition photos a detailed description a list of amenities a property video office info a property map links to social media accounts and Website.   Gregory's real estate company has kept pace, adapting to rapid growth and a changing economy while maintaining exacting standards and integrity. As an active, local Realtor, he is always available to address all of your real estate needs. Each PowerSite Pro single property Website includes:Cutting Edg...
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