Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By R. Michael Brown, Communication that increases sales!
(R. Michael Brown LLC Digital Marketing & Public Relations)
I'm known for helping brokers, agents, and builders get website traffic, social media followers and engagement, and qualified leads. You may have seen me on ActiveRain recently providing free webinars on How to Use Facebook to Accelerate Your Business, How to Sell New Home Construction, and How to Use Video to Promote You and Your Business.Recently, as VP of Marketing and Communication for My State MLS (nationwide multiple listing service), I created Go Home TV and here are the 1 year results: Drove MyStateMLS.com to the first page of Google with organic SEO. Grew the My State MLS Facebook Page from under 300 followers to 10,229 (Likes) in the last year Page Reach from 900 to 1,442,129 [+14,421%] with a huge jump in qualified leads. Facebook Boost & Ads are the key to these results. Reb...
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By Peter Mohylsky
(PMI. Destin)
Closing is an important part of finalizing every real estate transaction.  That is the term when a buyer and seller change places.  The buyer becomes the owner.  The fun part is that I get to help both sides achieve their goals and take one step closer to the path they are headed down.  If you have questions about what to expect just leave me a comment. I'm here to help.      #thehelpfulagent #home #houseexpert #house #listreports #themoreyouknow #realestate #realestateagent #realtor #closingtime #icanhelp #househunting #mortgage #investment
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  December 1, 2022.New properties for sale 332Back on the market listings 95Price decrease listings 776Price increase 26Active kick out 6Active option contract 169Active contingent 29Pending listings 267Sold listings 490Expired listings 551Cancelled listings 143Withdrawn listings 12Temporary off market listings 57Coming soon listings 70
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By Cathy Criado, Making Real Estate Profitable
(Criado Realty )
Are you looking for a warm, comfortable, fun place to stay? Whether you need a place for your family to sleep when visiting San Antonio or you need a hub for family gatherings, you should book Tiki Taco Casa. This lovely 4 bedroom 2.5 bathroom home is my former residence. I just launched this business and have had my first guest. They were excellent guests who came to visit family who lived in the area. They wrote a fabulous 5 Star Review: It was so spacious for our family Thanksgiving gathering. Cathy was so thoughtful when preparing her home with the essentials. The neighborhood was quiet, peacful, and wonderful to walk around with the family for a stroll. The backyard is great for entertaining and just hanging out. Everything was clean and tidy. i love the uniqueness of this house. T...
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By Karen Briscoe, Your Agent For Life!
(Huckaby Briscoe Conroy Group - Keller Williams)
McLean Village is a fantastic community near downtown McLean that consists of 29 homes. Built in 2000, this neighborhood features both 3+ level brick colonial townhomes and single-family homes. Many of the homes have beautiful floor-to-ceiling windows, private balconies, and high ceilings. The neighborhood also boasts a Walk Score of 91, which is considered very walkable.  McLean Village is in the ideal location, just a block away from shops, restaurants, and retail stores in downtown McLean. The area has must-have stores, including McLean Hardware, Total Wine, and Giant Grocery. Tysons is just 3 miles away with shopping experiences at two major regional malls that offer a plethora of top-quality restaurants. In addition, Falls Church city is only 4 miles away, offering fun and unique d...
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By Peter Mohylsky
(PMI. Destin)
Here are the latest housing market statistics for Destin, FL!  This is just the residential portion of this last months activity.  Condo's are my thing and I will post on them shortly.  If you'd like more detail on the market, what's available or how much your home might be worth, let's set up a meeting to discuss!#houseexpert #housingmarketexpert #house #home #listreports #localhousingdata #areaexpert #realestate #realestateagent #househunting #homeowner #hometrends #housingtrends
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By Peter Mohylsky
(PMI. Destin)
Trying to figure out the true value of your home can be exhausting!  What is the real true value?  In my language it is the price that a single buyer would want to spend on your home.  There is skill here because it is not a science.  It has taken me a long time to perfect this skill.  I am working for the seller and I promise I will get you the most amount of money in the time frame that we both agree upon.  The market is continually changing.  Don't rely on the news to tell you what is happening in your neighborhood today.  Give me a shout and we can work on this together.  Buyers and Sellers I can do all the heavy lifting for you and price your home to sell! #thehelpfulagent #home #houseexpert #house #listreports #realestate #realestateagent #realtor #runningcomps #happyhome #happyho...
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By Susan Horne P.A., RE/MAX- GRI, I.R.E.S., -Realtor-Florida Native-(RE/MAX Services)
((RE/MAX Services Boca Raton FL) Susan Jean Horne P.A.)
🌟Agent Susan Horne P.A, Celebrates 24 Years in Real Estate and 23 Years with RE/MAX Services! 🌟Susan Horne, one of Palm Beach County top real estate agents, is celebrating 23 years of helping homebuyers and sellers achieve their real estate dreams. Throughout her distinguished career. 🔑 "Home is a very special place to many people. Being able to help families and individuals find the home of their dreams and build a life in the amazing Palm Beach County has been an honor & Blessing. For more information about Susan Horne P.A., 💻visit www.SusanHorne.com ☎️call 561-312-4388.
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  November 30, 2022.New properties for sale 296Back on the market listings 92Price decrease listings 589Price increase 17Active kick out 8Active option contract 181Active contingent 37Pending listings 348Sold listings 369Expired listings 17Cancelled listings 102Withdrawn listings 12Temporary off market listings 43Coming soon listings 57
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By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Realty)
2639 S. Teresa Ln. Cottonwood AZ 86326Backyard Paradise With Gated Pool AreaSeparate CasitaRental CapabilityMLS #530364~ ~ ~Solutions For A Changing MarketNew Update as of 11/29/22: For every showing I had on this gorgeous home, potential buyers found something to complain about.  There were other (lowball) offers that my seller outright rejected.  This home was listed as the market started to go south.  Buyers were feeling their "oats."  They wanted the best deal possible.Along comes a refreshing buyer who loved everything about this house.  She bought it without her husband even seeing it in person.  We did have a waiver in place.  The husband saw this house for the first time today and fell in love with it.  With all the turmoil of this market that my seller had to endure,  she was s...
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By Greg Tresler, We Buy Houses For Cash As Is! House Buyers Florida
(House Buyers Florida)
The Christmas and New Year period is typically a time when many people are considering moving house. Some may be looking to take advantage of the break from work and school, while others may be trying to avoid the high demand and inflated prices that come with summer moves. Whatever your reasons for wanting to move during this period, there are some benefits to doing so! Here are just a few reasons why moving during the Christmas and New Year period can be a great opportunity: - There is typically less competition from other house buyers or renters. This means that you may have more negotiating power when it comes to price. -Many people are away on holiday during this time, which means that there will be less traffic and fewer lookers. This can make the whole process less stressful. -Es...
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
BUSINESS TIP OF THE WEEK     People love it when you appear fascinated with what they have to say. Make eye contact, listen closely, let the points they’re making drive the conversation. People often forget what you said or did, but they never forget how you made them feel.   When you constantly check social media and email, it takes time away from activities that require focus.  Instead, schedule time for social networking and responding to mail.92% of home buyers use the internet during their home search.  However, only 5 %  of internet users click on a link on page two of the results pages.
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By Peter Mohylsky
(PMI. Destin)
We may not have a crystal ball of what the future looks like, but we can recognize the signs the market is changing.  I did ask Santa for a crystal ball but I do not think that he will give me one, if history repeats itself.  I do study the market and the numbers are fairly easy to read,  kinda like tea leaves.   The last few seasons of home buying have been epic and fast paced. Signs are pointing to more inventory which means more options for buyers! If you had a crystal ball, would you look into it? #thehelpfulagent #home #houseexpert #house #listreports #homeowners #househunting #realestatemarket #marketupdates #realestate #realtor #realestateagent #happyhome #happyhomeowners
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  November 29, 2022.New properties for sale 274Back on the market listings 122Price decrease listings 666Price increase 37Active kick out 8Active option contract 215Active contingent 68Pending listings 370Sold listings 301Expired listings 26Cancelled listings 144Withdrawn listings 14Temporary off market listings 66Coming soon listings 47
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By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
ORLANDO and our very own CENTRAL FLORIDA were ranked at the top of the list as having the greatest and hottest commercial real estate market in the whole country. New research conducted by the National Association of Realtors® (NAR) identifies the metropolitan regions of Orlando, Miami, Palm Beach, Fort Lauderdale, and Fort Myers as five of the nation's hottest markets for commercial real estate at present. When calculating the NAR Commercial Real Estate Market Conditions Index, 25 different variables are considered. It offers an overview of the economic circumstances, demography, and employment in a metro region by looking at things like job growth, salary rises, and population growth, as well as market conditions on vacancy rates, absorption, rent growth, cap rates, and other factors....
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By Dawn Castell, Freelance home stager
(Freelancer)
It takes a combination of art, ability, and science to negotiate well. Learning practical negotiation skills is essential in the real estate industry. Be well-versed in these guidelines before you go down to the negotiating table.Be cautious about showing too much enthusiasmAlways keep your emotions in check during negotiations training. Don't try to improve your reputation by sharing too much information. Less talking, more listening. A lack of speech speaks volumes. When there are extended periods of silence during negotiations, the other party may feel intimidated by the prospect of losing the deal. You can use this to your advantage to achieve whatever result you want.Have A Clear Idea Of Where You Want To GoInformed decision-making is crucial. Learn from the experiences of those wh...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
    Listing Details: 107 Granger Lane, Panama City Beach, FL 32413     MLS number: 726366 Price: $559,900 Lot Dimensions: 50ft x 120ft   Call Alyssa Barnett (850) 822-0975 to see if this property is still available.   Only 1 lot off of Front Beach Rd!!! Build a fantastic beach home or investment property in the sought after Laguna Beach area! Laguna Beach is a golf cart friendly beach community located within minutes to 30A and Pier Park. Lot is lakefront and has a 20 foot wide Legal and Recorded Easement. Parcel is zoned C-2, Plaza Commercial. Buyer to verify all measurements and information.      Click here to see additional photos and details of this property
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
#163 Sold This Year So Far!1 Bedroom  1 Bathroom Sq ft: 627For more details surrounding the sale of this home please contact the following:Alyssa Barnett, Realtor/Sellers Agent Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: alyssabarnett@atthebeachteam.comWebsite: www.AtTheBeachTeam.comAlyssa BarnettOffice: 850-654-3325Mobile: 850-822-0975Fax: 800-654-2959
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
#161 Sold This Year So Far!2 Bedroom  2 Bathroom Sq ft: 1,145For more details surrounding the sale of this home please contact the following:Gil Erikson, Realtor/Sellers Agent Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: Gilerikson@atthebeachteam.comWebsite: www.AtTheBeachTeam.comGil EriksonOffice: 850-654-3325Mobile: 850-714-2122Fax: 800-654-2959
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
#156 Listed This Year So Far!  Listing Details: 780 Sundial Ct. 6003 Fort Walton Beach FL 32548MLS number: 912295Price: $920,000Beds: 3Baths: 3Sq feet: 2,235 Call Alyssa Barnett 850-822-0975 to see if this property is still available. Spectacular Gulf Front PENTHOUSE Condo in Emerald Towers West! Come see the astonishing unobstructed views of the Gulf of Mexico from this top floor unit. Spacious and well equipped this 3 bed/ 3 bath penthouse offers 9' ceilings and a spilt bedroom floor plan. This gulf facing master suite offers a true oasis with a spacious bedroom, walk in closet, and a large master ensuite complete with a double vanity and balcony access with direct views of the gulf.This penthouse unit is conveniently located on the 6th floor of Emerald Towers West. With only 4 pentho...
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