Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Peter Mohylsky
(PMI. Destin)
What does it mean for you?   You probably hear a lot about how important "curb appeal" is, but there are a lot of other things that are even more important.In a recent survey, it was found that 76% of buyers said they'd buy a house they deemed ugly on the outside if the inside checked all their boxes.Backyard appeal also ranks higher than curb appeal. If you're feeling overloaded by information and not sure where to start with home improvements – I can help! Just send me a message or better yet, leave me a comment with your home improvement ROI questions! #thehelpfulagent #home #houseexpert #house #listreports #homeowner #homereno #investment #curbappeal #themoreyouknow #realestate #realestateagent #realtor #icanhelp #happyhome #happyhomeowners #homestyle #hometips
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By Sam Thomas, When it's important; hire a professional.
(Providence Group Realty)
Over the past few years, many of us have spent extra time at home—and that means we appreciate the personal design touches that make a house cozy and comfortable more than ever. Some of us have adapted our dwellings in new ways, from creating functional home offices to upgrading the appliances we use most.But while it’s important to make your home your own, it’s also smart to think about the long-term impact your renovations could have on its value. Choosing highly-personalized fixtures and finishes can make it harder for future homebuyers to envision themselves in the space. Even if you don’t plan to sell your home soon, investing in popular design choices that are likely to stand the test of time will make things easier down the road.And if you’re in the market for a new home, it’s wi...
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By Charles Ross - (785)-819-6944, Love To Help People
(eXp Realty LLC Salina Group)
  Eric Belsky is the Managing Director of the Joint Center of Housing Studies at Harvard University. He also serves on the editorial board of the Journal of Housing Research and Housing Policy Debate. This year he released a new paper on homeownership - The Dream Lives On: the Future of Homeownership in America. In his article, Belsky reveals five financial reasons people should consider buying a home. Here are the five reasons, each followed by an excerpt from the study: 1.) Housing is typically the one leveraged investment available. "Few households are interested in borrowing money to buy stocks and bonds, and few lenders are willing to lend them the money. As a result, homeownership allows households to amplify any appreciation of the value of their homes by a leverage factor. Even ...
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By Charles Ross - (785)-819-6944, Love To Help People
(eXp Realty LLC Salina Group)
There’s no denying mortgage rates are higher now than last year. And if you’re considering buying a home, this may be top of mind. That’s because those higher rates impact how much it costs to borrow money for your home loan. As you set out to make a purchase this winter, you’ll need to be strategic to find a home that meets your needs and budget. Danielle Hale, Chief Economist at realtor.com, explains: “The key to making a good decision in this challenging housing market is to be laser focused on what you need now and in the years ahead, . . . Another key point is to avoid stretching your budget, as tempting as it may be given the diminished purchasing power.” In other words, it’s essential to be mindful of what’s necessary and a nice-to-have when searching for a home. And the best way...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  February 1, 2023New properties for sale 226Back on the market listings 94Price decrease listings 196Price increase 30Active kick out 16Active option contract 336Active contingent 54Pending listings 359Sold listings 281Expired listings 512Cancelled listings 62Withdrawn listings 3Temporary off market listings 37Coming soon listings 49
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By Susan Goulding, Northern CA - Tracy & Mountain House Real Estate
(Crown Key Realty, Inc; Tracy & Mountain House Sales and Property Management)
What a beauty this house is.It's available for rent in the exclusive neighborhood of Hidden Lake in Tracy CAThere are 4 bedrooms upstairs and 2 bathroomsDownstairs is spacious with an open kitchen family room conceptThere is a dining patio for outside use.This is a must see.to view this beauty go to www.ckrpm.comAvailable NOW 2/1/2023  
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By Kimberly Chadwick, Residential realtor with team to serve!
(Keller Williams Realty Group)
So much to talk about! Rates......home prices....best time to buy....best time to sell...How do I buy and sell in this market?Call me and let's discuss the best strategy for you!!215-527-5134 #property #lovemyhome #homesales #kimchadwick #kimchadwickrealestateteam #realestateagent #community #GrindMode #bekind #selling #business #commercialsales #smallbusiness #smile #supportlocal #aroundtownwithkim
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Aura Alex, who does have "jaw-dropping" abilities as an author, wrote "If you have a smashing idea and can't wait to share your jaw-dropping, thirst-quenching, thundering post with writing that explodes right off the page, you have come to the perfect place!" for this month's challenge.  I wish I was like Aura with the excitement creating abilities of Gordon Ramsay.  I love their passion, but it is just not me.  I may set off a small spark at times, but that is about it.  A spark might just be enough, though.  We all make it to Center Court on national television in our own way.  When I first decided to become a real estate agent, this is what one of my best clients and long time friends told me, "Ray, I know a lot of real estate agents and you do not fit the mold."  It was his way of ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 5115 Gulf Drive 402, Panama City Beach, FL 32408     MLS #: 736993Price: $454,900Beds: 1Baths: 2Sq feet: 883Call John Skinner 850-543-5763 to see if this property is still available.Incredible value for this turnkey 1BD/2BA at Seychelles! Close in time to capture high $ rental income. Quarterly HOA dues cover all utilities even power! This property has been meticulously maintained. Conveys fully furnished and rental ready. Tiled living area and stainless appliances. Perfect elevation within the development not too high, not too low. Let this condo be your next home away from home or performing investment property! This cozy 1 bed/2 bath condo accommodates six people with a king in the master bedroom, built-in hallway bunks, and a sofa sleeper. Located in very desirable...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 1002 E Highway 98 UNIT 105, Destin, FL 32541MLS number: 905542 Price: $550,000Beds: 1Baths: 2Sq feet: 873 Call Alyssa Barnett (850) 822-0975 to see if this property is still available.Incredible opportunity to own a 1 bed + BUNKS condo at Pelican Beach! Located directly on the famed beaches of Destin...enjoy sun-splashed days of swimming, biking, and relaxing before coming home to this super spacious 1 bedroom condo with incredible Gulf views. This beach inspired condo offers a large master suite with a private bathroom, hallway bunks, and a guest bath. This condo is turnkey, fully furnished, and rental ready. Unit 105 has stunning Gulf views from the balcony and not to mention overlooks the NEW beachside 114 ft zero entry pool with a 12 seat spa!Pelican Beach is centr...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
  Listing Details: 144 Spires Ln Unit 110 Santa Rosa Beach FL 32459MLS number: 913935Price: $644,000Beds: 1Baths: 1Sq feet: 726 Call Courtney Ledezma 850-608-0677 to see if this property is still available.A jewel in sought-after Gulf Place Caribbean on Highway 30-A! Quaint 1 bedroom with bunks that affords to sleep 6 people is the perfect beach getaway located right next to the pool making this a wonderful location. This charming condo has been beautifully maintained and updated with a decorating scheme that has fun at the beach in mind! Sit back on your patio and soak in the sun and enjoy the Gulf breezes with the Gulf of Mexico located right across the street. This condo conveys with a seasoned rental history - Enjoy the many amenities of Gulf Place including: 3 pools, hot tubs, deed...
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By Steven Beam, Parker Colorado Real Estate
(RE/MAX Alliance - Parker Colorado Real Estate.)
 Steven Beam Crushes The Competition in The Timbers Neighborhood!Steve Beam is ranked #106 among the highest-producing individuals for closed transactions by Denver Real Producers Magazine! This includes Online brokerages too.Talk is cheap and numbers don't lie. You can tell people you're more knowledgeable about your local real estate market, tell them your network is the best and tell them your marketing plan is top-notch but in the end...all a seller wants is for the home to be sold for top dollar.STEVEN’S SALES NUMBERS - SELLING ABOVE THE COMPETITION!YES, IT MATTERS WHO YOU CHOOSE TO SELL YOUR PROPERTY!Sold by Steven Beam Steve’s listings versus the entire neighborhood including new builds sold on average 4.81% above the average price per SQFT. The entire Timbers market including th...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 313 Sunset Bay UNIT 30C, Miramar Beach, FL 32550MLS number: 915814Price: $350,000Bed: 1Bath: 1Square Footage: 810 Call Martin Luus 850-296-7011 to see if this property is still available.This beautifully renovated Villa is perfectly placed in Seascape Resort overlooking the golf course & only a short distance from the beach! Full renovation just completed in 2022 resulting in a welcoming upscale unit boasting granite counter tops, updated bathroom, new appliances & new in-unit washer & dryer. Hurricane-proof roof installed within the last two years. Seascape Resort has something to offer for everyone, including six clay tennis courts, pickleball courts, five pools (one heated), 18 hole golf course & beach access. Other amenities include 2000 ft of beach with full-servi...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
A single property Website helps agents, brokers, home owners and others involved in real estate to market a single home using the highest form of personalized marketing. The Websites are used in listing presentations and serve as the single richest source of information about one home online.Each single property Website is accessible via a unique domain name that traditionally reflects the properties street address, a feature that is included with the product.Also included is: Here are some examples:306NColumbus.comPrimeAcreageOasis.com515NWashington.comStaugFoodTtruckForSale.comFor more information, visit PowerSitePro.com.
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By Peter Mohylsky
(PMI. Destin)
Are you thinking about selling your home?  The market is coming alive again.  We are in a normal market right now which is not a term that is used  very often.  We talk about being a buyers market or  a sellers market most of the time and those terms still apply but the recent run up in prices have affected both buyers and sellers.   I will be with you every step of the way!Contact me to begin your journey.#thehelpfulagent #home #houseexpert #house #listreports #homeowner #forsale #selling #realestate #realtor #realestateagent #icanhelp
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 2076 Scenic Gulf Drive UNIT 2015, Miramar Beach, FL 32550MLS number: 915545Price: $530,000 Bed: 2Bath: 2Square Footage: 920 Call Gil Erikson 850-714-2122 to see if this property is still available.This wonderful condo is your passport to a fabulous beach lifestyle. The lovely decor combined with the open floor plan make this condo stand out. Located on the popular bike/pedestrian path , there are many fun restaurants and attractions in the area. Tennis , pool, and beach access are some of the great amenities. Plenty of room for the whole family to make vacation memories and you can also cash in $$$$ on vacation rentals.  Click here to see additional photos and details of this property
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By Ray Henson, Realtor
(eXp Realty of California, Inc. (lic. #01878277))
Aura Alex, who does have "jaw-dropping" abilities as an author, wrote "If you have a smashing idea and can't wait to share your jaw-dropping, thirst-quenching, thundering post with writing that explodes right off the page, you have come to the perfect place!" for this month's challenge.  I wish I was like Aura with the excitement creating abilities of Gordon Ramsay.  I love their passion, but it is just not me.  I may set off a small spark at times, but that is about it.  A spark might just be enough, though.  We all make it to Center Court on national television in our own way.  When I first decided to become a real estate agent, this is what one of my best clients and long time friends told me, "Ray, I know a lot of real estate agents and you do not fit the mold."  It was his way of s...
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By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
There are many people who have the goal of improving their life quality, but lenders look at quitting a job or choosing self-employment as a red indicator that might prevent them from getting approved for a mortgage.TROY, Mich. — The Great Resignation has caused a record number of people in the United States to leave their jobs. One mortgage lender encourages those who are interested in purchasing a property to examine how changes in their work can affect their eligibility for a mortgage loan.David Hall serves as the president and chief executive officer of Hall Financial, a mortgage brokerage company that was established in Troy in 2016 and has an expanding site in Grand Rapids at 4949 Plainfield Ave. NE, Suite 100. The brokerage does the majority of its business in the state of Michig...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  January 31, 2023New properties for sale 260Back on the market listings 101Price decrease listings 280Price increase 72 Active kick out 10Active option contract 362Active contingent 77Pending listings 466Sold listings 352Expired listings 30Cancelled listings 79Withdrawn listings 5Temporary off market listings 47Coming soon listings 67
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By Rain Silverhawk, 208-610-0011 Sandpoint Idaho Real Estate Realtor
(Sandpoint Realty rain@lakeandhomes.com)
Thanks to Aura Alex and Anna Banana Kruchten Phoenix Broker for hostingJanuary 2023 Challenge: Sharing Your Marketing Tips For Real Estate BusinessMarketing in today’s world incorporates many techniques and platforms and is extensive.  For decades I have been lucky enough to get incredible traction on every new listing.  I have often had people mention to me the first time we meet that they see my name and listings everywhere.  Our careers rely on how much money, time, and energy we put into marketing. Think about all those things that we are marketing every single day. We market our home listings to find that perfect buyer.We market ourselves to stand out in the crowd of real estate agents. We market our local areas to show people why we love where we live.We market our personal values...
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