Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Lori Mode, Real Estate Made Simple
(The Mode Real Estate Group)
How To Win A Bidding War In Real EstateWant to know a secret?It’s not always about price....Whether I'm on the buyer side or the sales side, there’s one thing for sure… price is not the only factor we consider when writing or reviewing an offer.While many sellers are concerned with getting the highest price on their home, sometimes there are other circumstances or motivations that will take priority over a negligible difference in price.For example, some sellers have a specific timeline they must adhere to…If they need to close quickly so that their proceeds can be applied to their next purchase, they may value an earlier closing date.If they need more time to find their next home, they may value a rent back period over a slightly higher offer price.Who you use for your loan, can make a...
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By Maureen Cool
(RE/MAX Realty Plus)
What a great place to call home in Golf Hammock View the Tour This custom home is offered for sale by the original owner and is situated with a great view of the small lake. The covered walkway leads way to the front door entrance. Stepping into the home's foyer, to the left is the spacious family room with a brick wood burning fireplace, cathedral wood beamed ceilings and French doors leading to the screened lanai. To the right of the foyer is an equal size living room/dining room combinations. These two large rooms have lots of flexible space to meet any family's needs and are perfect for entertaining. From the family room, step into the large kitchen with a breakfast room. The kitchen has newer quartz counters, island, pantry and pass-through window to the family room. The kitchen ap...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
WATERFRONT! Take a look at this Incredibly spacious 3bd., 2 bath, 2 car garage South Gulf Cove CANAL FRONT POOL HOME WITH EASY GULF ACCESS! Enjoy the 80 foot concrete seawall & private dock, partially fenced, and located just minutes to the open Gulf waters through the Interceptor Lagoon Waterway via Charlotte Harbor and the Gulf of Mexico. You can fish right off your own private dock. This split plan home has many new items such as a NEW ROOF (2022), NEW RHEEM A/C (2021), NEW HOT WATER HEATER (2023) NEWER SINK & FAUCET, NEW COMMODES IN BOTH BATHROOMS, POOL RESURFACED (2021) & NEWLY PAINTED INTERIOR.  Over 1900 sq. ft of living! The front landscaping has been nicely updated with Stone pavers & new colored mulch. Upon entering this amazing home, notice the multi-pillared columns all arou...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Living here in the remnants of the Wild West days, cattle branding is one of those historic memories. Today cattle have GPS tags on their ears to identify the different owners.In the various industries including real estate, the question of "What's your brand?" is still the topic of numerous seminars and even real estate resales training. Today I even received another invite to attend this Zoom marketing event to discuss this concept of "brand" for professional real estate agents.Seth Godin provides this definition of brand that being a “set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” From the Wild West days, there were memories associated with brand as well as a set of expe...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Navigating the path to your dream home can feel like a maze of jargon! But don't worry;I'm here to guide you through the process and break down those perplexing terms so you can confidently make informed decisions.  I can't use the word title in a blog and the word Lien without explaining what each of the words mean.  Title is proof that you own the property, or more precise, you are the owner of the property. A lending institution may have a different opinion.  The word lien means, not so fast.  There is more here than meets the eye.  Sorry to make this so simplistic but it might make it easier to understand.    Let's make your homeownership journey smooth and stress-free!🏡💙#thehelpfulagent #home #houseexpert #house #listreports #homeowner #happyhome #realestate #realtor #realestateagent
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  February 21 2024.New properties for sale 389Back On Market 135Price Decrease 481Price increase 52Active kick out 5Active option contract 322Active contingent 56Pending listings 426Sold listings 297Expired listings 24Cancelled listings 84Withdrawn listings 5Temporary off market listings 40Coming soon listings 95
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 676 Santa Rosa Boulevard UNIT 6M, Fort Walton Beach, FL 32548MLS #: 936939Price: $500,000Beds: 1Baths: 1 Sq Feet: 797 Call Alyssa Barnett 916-710-3744 to see if this property is still available. IT'S ALL ABOUT THE VIEW!! In Island Echo, home to the ultimate luxury coastal lifestyle - you'll find this fabulous 6th floor 1 bedroom/ 1 bath condominium! Gorgeous panoramic views of the beachfront and Gulf of Mexico from this 6th floor condo with direct beach accessibility and beach walkways! Spacious and well equipped, this condo offers a desirable floor plan which boasts a spacious master bedroom, updated kitchen, and gulf front family room with balcony access. This condo is turnkey, fully furnished, and rental ready! This unit is fully renovated and updates of this unit in...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 16819 Front Beach Road 212, Panama City Beach, FL 32413     MLS #: 752450Price: $528.000Beds: 1Baths: 2Sq feet: 923 Call John Skinner 850-543-5763 to see if this property is still available  Best of the best in the Tidewater Beach Resort! Coveted ''Type L'' floorplan features a Gulf Front Master Suite and a Large Bunk Room and 2 Full Baths (rents like a 2 bedroom; sleeps 6). Premium 2nd floor location = no elevators needed since the unit is located on the same floor as the walkover from the parking garage - you and guests can literally walk from your car to the condo without the hassle of stairs or elevators. Unit also conveys an exterior storage closet on the same floor. World class Gulf and beach views can be had from the balcony, living room, kitchen, and Master Sui...
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By Michael Elliott (609) 864-8164, Residential real estate sales in New Jersey
(Fathom Realty)
1.  I am absolutely more focused and productive.2.  No drama and less distractions.  I do NOT miss the office drama !3. More write offs.4. Easy commute!5. Everything  becomes simplified and more efficient.Don't I miss talking to people?  On the contrary, working from home allows me to speak with more potential clients, past clients, and current clients, efficiently. 
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 3291 Scenic Highway 98 UNIT 211, Destin, FL 32541MLS #: 942232Price: $645,000Beds: 2Baths: 2 Sq feet: 1,085 Call Gil Erikson 850-714-2122 to see if this property is still available. This lovely condo is your gateway to the fabulous beach lifestyle. Great views of the water from the balcony. 2 public beach access areas just across the street. Granite counter tops , stainless steel appliances, stylish back splash, and new cabinets in the kitchen. Some of the flooring has also been updated. Make family memories and you can also cash in $$$$ on vacation rentals. Hall bunks. Storage area right outside the front door for all your beach toys. Pool and grill area. Many fun restaurants and attractions nearby. Fully furnished and ready for you to move in.   Click here to see add...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Property is a local business. What this means is that all real estate is local.  Interest rates have stabilized,  Don't wait anymore because it will probably not happen. Properties will continue to appreciate in value just like they have over the last few years.  Trust me on this,  Now is the time.  That's why having a local expert on your side is so important. Want to know about up-and-coming neighborhoods, great restaurants, unique shops, or fantastic events?Just ask! I've been Livin' la Vida Local for years!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #househunting #realestate #realtor #realestateagent #areaexpert #localareaexpert #happyhomeowners #happyhome
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  February 20 2024.New properties for sale 371Back On Market 92Price Decrease 383Price increase 103Active kick out 12Active option contract 330Active contingent 67Pending listings 436Sold listings 211Expired listings 16Cancelled listings 83Withdrawn listings 4Temporary off market listings 43Coming soon listings 94
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By Dan Dee McGinnis The Pumpkin Man, The Pumpkin Man
(HomeSmart)
Along with thee #1 Reason, we will give you three more reasons to become a Realtor. First let's talk about a couple of reasons to become a real estate agent, these would be things to do. if becoming a real estate agent  2. Make a list of every one you know, better still make it a list of everyone who knows you, prepare to MAIL that is U S MAIL them a letter (none of this email or texting crap) email and texting is what 99% of other people will do, you do not want to be like the other people. Otherwise you will end up like them selling 2 or 3 homes a year.3 Prepare to block out X amount of hours in at least five days a week to devote your time to the real estate business. One step right up front after you get your license, is to devote time let's say 2 hours a day 3 days a week to comple...
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By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
Here’s the Orlando & Central FloridaReal Estate Market and Interest Rate UpdateFrom Top Orlando Realtor Scott Garrison... CURRENT INTEREST RATES BEING REPORTED ACROSS THE NATION:Mortgage News Daily:30 Year 6.72%15 Year 6.00%Mortgage Bankers Association:30 Year 6.81%15 Year 6.41%Freddie Mac Reports:30 Year 6.66% 15 Year 5.87%To find out what today's INTEREST RATES are here in Central Florida>>>>>  CLICK HERETo find out about the State of Orlando's Real Estate Market, check our Youtube playlist>>>>> CLICK HERE           CALL US for a personal Referral to one of my expert Mortgage Broker Partners who can answer All your Mortgage Questions…at no cost or Obligation! We want to help!          These are rates directly from these entity's published information and have no bearing on the rates o...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Welcome to this BRAND NEW “2024” DUPLEX COMPLETELY FINISHED & MOVE-IN READY! These brand-new units are not just a home; it's a wise investment opportunity waiting! Crafted with precision and an eye for detail, each unit promises a lifestyle of comfort and style. As you approach this duplex, the first thing you'll notice is the meticulously paved driveway, a taste of the excellence that awaits inside. Step inside, and you'll find a haven of contemporary design and functionality. Each unit boasts 3 bedrooms and 2 bathrooms, offering the perfect blend of space and intimacy. The kitchen is a chef's dream, featuring sleek granite countertops, pristine white cabinets, stainless steel appliances and a large breakfast bar, the ideal spot for morning conversations or casual meals. Adjacent to th...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
1 Bedrooms  1 Bathrooms Sq ft: 865For more details surrounding the sale of this home please contact the following:Carolyn Orsua , Buyer Specialist/Realtor Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: carolynorsua@atthebeachteam.comWebsite: www.AtTheBeachTeam.comCarolyn OrsuaOffice: (850) 654-3325Mobile: (406) 750-2270Fax: 800-886-8493
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 554 Coral Court UNIT 212, Fort Walton Beach, FL 32548MLS #: 940305Price: $630,000Beds: 2Baths: 2 Sq feet: 1,452 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.A warm Gulf breeze awaits you at this amazing 2 bedroom Surf Dweller condo - located on highly desired Okaloosa Island! This condo features a highly coveted Gulf front master suite (a rare find in a 2 bedroom!) and a large living area to enjoy the beach views and breezes. A prime corner location provides easy access to the exterior stairwell and extra windows provide ample natural light throughout. Lounge out on your expansive 30 foot balcony to watch the sunrise and sunsets with family and friends. Surf Dweller has lush landscaped grounds, a sparkling swimming pool, kiddie pool, t...
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By Hugh Grant, I help investors and consumers with real estate
(RealMax Realty)
Thinking of selling your Tacoma home? In 2024, the Pierce County real estate market remains a seller's paradise, but traditional routes might not be the quickest or easiest way to cash in. If you're looking to sell my house fast Tacoma, an all-cash offer could be the answer. But before you dive headfirst, understanding the ins and outs of this alternative selling approach is crucial. This comprehensive guide will equip you with the knowledge to navigate the world of all-cash offers in Pierce County and decide if it's the right path for you.Why Consider an All-Cash Offer?The traditional listing route involves multiple showings, open houses, negotiations, and contingencies. While it can fetch top dollar in a hot market, it also comes with time commitments, marketing expenses, and uncertai...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Happy President's Day!Let's take a moment to reflect on the remarkable leaders who have guided our nation's journey.  I enjoy reading history.  It does provide some insight into what we are experiencing today.  It has nor always been a bed of roses.  Franklin Delano Roosevelt served as President from March 1933 to April 1945, the longest tenure in American history. He may have done more during those twelve years to change American society and politics than any of his predecessors in the White House, save Abraham Lincoln. Of course, some of this was the product of circumstances; the Great Depression and the rise of Germany and Japan were beyond FDR's control. But his responses to the challenges he faced made him a defining figure in American history.May their wisdom continue to inspire u...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  February 19 2024.New properties for sale 106Back On Market 46Price Decrease 101Price increase 9Active kick out 11Active option contract 157Active contingent 32Pending listings 180Sold listings 61Expired listings 22Cancelled listings 7Withdrawn listings 0Temporary off market listings 18Coming soon listings 39
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