Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  February 6, 2023New properties for sale 84Back on the market listings 41Price decrease listings 87Price increase 8Active kick out 10Active option contract 136Active contingent 32Pending listings 201Sold listings 46Expired listings 35Cancelled listings 7Withdrawn listings 3Temporary off market listings 12Coming soon listings 32
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By Peter Mohylsky
(PMI. Destin)
Here are the latest housing market statistics for 32550!  Then numbers are all inclusive to include single family homes, condos and vacation rental options. Overall, inventory is still rather low and the market is very active.   What this means is that quality properties ie ready to move in are being snapped up as soon as they are listed.  Properties needing work. priced too high for the condition are hanging around.  Go figure.  If you'd like more detail on the market, what's available or how much your home might be worth, let's set up a meeting to discuss! #houseexpert #housingmarketexpert #house #home #listreports #localhousingdata #areaexpert #realestate #realestateagent #househunting #homeowner #hometrends #housingtrends
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  February 5, 2023New properties for sale 205Back on the market listings 46Price decrease listings 132Price increase 12Active kick out 6Active option contract 100Active contingent 25Pending listings 124Sold listings 91Expired listings 19Cancelled listings 19Withdrawn listings 0Temporary off market listings 20Coming soon listings 34
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By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
When showing homes to buyers, do you tell them that you don't have any more information about a specific house than what was provided in the MLS listing?If you have not yet seen one or more of the houses you're showing, I think you should disclose that fact to the potential buyers. Here's why...You've probably been hearing all the talk about artificial intelligence in general and Chat GPT in particular. Some copywriters are worried that it will take over our jobs. Others are pretending it doesn't exist. I decided to learn more.Over the past few days I've listened to a couple of panel discussions with top copywriters discussing the subject. What I learned is that while it can write passable copy (what they called C-grade) it lacks soul.BUT - they all agreed that Chat GPT is an excellent ...
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By Peter Mohylsky
(PMI. Destin)
For homeowners who live primarily in other locations and have second homes elsewhere, PMI -Destin is a trusted local second-Property property management company. The local term for such owners is “Snow Birds,” but not all second homes are closed up for long periods of time. Some owners want to come into town when the opportunity arises and appreciate the flexibility that is offered by PMI -Destin to accommodate each owner and their needs.We watch over the vacant property to protect and preserve the client’s valuable asset. PMI-Destin  is a live insurance policy to start with but, god forbid, if something happens you will be glad we are in place. From there we are the second set of eyes to keep your property up to par; out of sight/ out of mind is the reality of a second home.Our goal is...
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By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Realty)
2035 Whippet Way, Sedona, AZ 86336UpdateAn Offer was made within 48 hours.  There was a very successful open house on Saturday.  During this time, negotiations were taking place.  This home went into contract on Sunday, January 29th.  Backup offers are being accepted. Includes A Self-contained Guest Suite With A Separate EntranceMLS # 532148Month to Month Rental Capability 3 Bedrooms   |   1,704 Sq Ft   |   3 Baths  Red Rock Views   |   Front Courtyard Patio      Stunning Backyard Oasis  |  10 Ft Ceilings 0.10 Acres   |   2 Car Garage   |   Shared Driveway   |   Single Level  Covered Rear Patio   |  Rear Gas Fire Feature  |  $4,211 Taxes/2022 See Where this Home is Positioned... Property FlyerDistinctive Home In the Center of West SedonaOne-Minute Snapshot Video - 2035 Whippet WayImagin...
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By Peter Mohylsky
(PMI. Destin)
Here are the latest housing market statistics for Sandestin, FL!  We are a mixed market with a variety of different types of homes, own homes and Condo's suitable for a second home or rental investment If you'd like more detail on the market, what's available or how much your home might be worth, let's set up a meeting to discuss! #houseexpert #housingmarketexpert #house #home #listreports #localhousingdata #areaexpert #realestate #realestateagent #househunting #homeowner #hometrends #housingtrends
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Here is the north Texas real estate market update for the week ending February 4, 2023New properties for sale 1597Back on the market listings 593Price decrease listings 1773Price increase 243Active kick out 64Active option contract 1727Active contingent 339Pending listings 2033Sold listings 1534Expired listings 757Cancelled listings 348Withdrawn listings 25Temporary off market listings 24Coming soon listings 345
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  February 4, 2023New properties for sale 381Back on the market listings 119Price decrease listings 293Price increase 40Active kick out 8Active option contract 155Active contingent 47Pending listings 276Sold listings 375Expired listings 33Cancelled listings 61Withdrawn listings 5Temporary off market listings 29Coming soon listings 54
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 660 Nautilus Court UNIT 1402, Fort Walton Beach, FL 32548MLS number: 915503 Price: $500,000 Bed: 1Bath: 2Square Footage: 855 Call Amelia Roberts 985-400-4050 to see if this property is still available.Welcome to Nautilus 1402, a beautiful Gulf front beach condo located directly on the Gulf of Mexico in Okaloosa Island. Enjoy stunning views of the Gulf from the fourth floor while relaxing in this 1 bedroom condo. Recently updated in 2019, all new windows and doors have been replaced. This rental machine also features on-site rental and management. Enjoy all the community amenities including the pool and grilling area. Experience the best of Okaloosa Island at Nautilus 1402.  Click here to see additional photos and details of this property 
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By Peter Mohylsky
(PMI. Destin)
Don’t let the hidden costs of homeownership sneak up on you.  This is a different subject than making any improvements.  There is a difference between improvements and maintenance even tho some of them may overlap. for instancelandscaping include maintenance but improving the lasdscape can include adding plants and flowers seasonally Figuring out what your full monthly payment will be makes the transition to owner that much easier.Want tips on calculating your potential payments? Let’s chat. #thehelpfulagent #home #houseexpert #house #listreports #homeowner #happyhome #finances #realestate #money #realestateagent #realtor #icanhelp #happyhomeowners
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  February 3, 2023New properties for sale 299Back on the market listings 71Price decrease listings 305Price increase 23Active kick out 11Active option contract 197Active contingent 41Pending listings 270Sold listings 238Expired listings 19Cancelled listings 50Withdrawn listings 7Temporary off market listings 26Coming soon listings 59
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By Peter Mohylsky
(PMI. Destin)
Happy Groundhog Day!Let’s hear it for the original work-from-home advocate, the Groundhog.Are you hoping for an early spring?  After watching the morning new, I am very glad I live in Florida.  70 degrees and slightly cloudy,  just saying My Buddy Bill#thehelpfulagent #home #houseexpert #house #listreports #groundhogday #groundhog #wfh #happyhome #springorwinter #realestate #realestateagent #realtor
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: Lot 13 Voyager Drive, Milton, FL 32583MLS number: 916039Price: $245,000 Lot Dimensions: 90 x 185Acreage: 0.38Waterfront Feet: 92 Call John Moran 850-217-7618 to see if this property is still available.Incredible opportunity to own an amazing waterfront property - you'll feel like you're inside the book 'Where the Crawdads Sing' when you discover this stunning, unspoiled waterfront property! Lots like this are rare - room to build an amazing dream house right on the bayou, overlooking the Bay! This lot is just 3 lots from the mouth of the Bay. Just minutes to get to the beaches in Navarre, and so close to I-10 for easy access to Pensacola, Milton, and Pace. Bring your boat and easily get to all of the surrounding Bay areas. Do not miss a chance to develop your water par...
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By Toby Barnett, Toby Barnett
(KW North Sound)
We're starting to receive some positive, and some negative, feedback across the socials so I made a quick video stemming from a recent interaction - watch below.One piece of feedback that sparked a past video came from a Facebook message just saying "thank you" and that they're learning a lot from these easy to follow real estate shorts.While the videos usually require 15 or so takes to make a one minute video I'm happy with, the videos are garnering a steady stream of views, likes, and driving subscriptions / follows.
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
\ Listing Details: 4527 Highway 77, Graceville, FL 32440MLS #: 905544 Price: $250,000Beds: 2Baths: 2Sq feet: 2,197Call Samuel Hack 850-822-0285 to see if this property is still available.Escape to the peace and serenity of this charming country home, nestled on 5.6 acres of sprawling land with pecan trees and a tranquil pond. Ideal for horse lovers, this property offers ample space for pasture and stables. The main home, with a heated and cooled area of 1577 sq/ft, features 1 spacious bedroom, 1 full bathroom and a bonus/flex room with a closet. The detached mother-in-law suite/dwelling, with 620 sq/ft of heated and cooled space, offers additional living space, ideal for extended family or guests. Together, the two structures offer a combined total of 2197 sq/ft of comfortable living sp...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  February 2, 2023New properties for sale 234Back on the market listings 100Price decrease listings 380Price increase 33Active kick out 8Active option contract 264Active contingent 48Pending listings 286Sold listings 199Expired listings 70Cancelled listings 58Withdrawn listings 5Temporary off market listings 42Coming soon listings 63
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By Greg Tresler, We Buy Houses For Cash As Is! House Buyers Florida
(House Buyers Florida)
Divorce can be difficult and emotional, even more complicated when you have to sell your house fast. It can be hard to know where to start if you are going through a divorce and need to sell your home quickly. Fortunately, options are available, making selling during a divorce much more accessible. Cash home buyers companies offer one of the most efficient methods for selling your home fast in such circumstances. By working with a cash home buyers company, you can avoid many common pitfalls associated with selling during a divorce and get on with life as soon as possible. This article will explain how these services work and why they might be your best option if you need to sell quickly due to a divorce settlement. Selling a house during a divorce can be made simpler with the help of ca...
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By Greg Tresler, We Buy Houses For Cash As Is! House Buyers Florida
(House Buyers Florida)
Planning to sell your house quickly but don't know who to trust? Finding the right buyer can be tricky, especially if you need to sell fast. Naturally, you want someone honest and reliable, but with so many different cash house buyers, it can be hard to tell which ones are genuine. Thankfully, there are some warning signs you can look out for, which will help protect you from fake cash house buyers. This article will look at ten red flags that should alert you to potential problems before they arise. Let's dive in!  Meager Offers – If the offer you receive for your house is much lower than you were expecting, it could be a sign that the buyer isn't genuine or doesn't have enough funds to cover the total price of your property.   Insisting on cash payments – Avoid buyers who insist on pa...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 1002 E Highway 98 UNIT 106, Destin, FL 32541MLS number: 905544 Price: $550,000Beds: 1Baths: 2Sq feet: 873 Call Alyssa Barnett (850) 822-0975 to see if this property is still available.Incredible opportunity to own a 1 bed + BUNKS condo at Pelican Beach! Located directly on the famed beaches of Destin...enjoy sun-splashed days of swimming, biking, and relaxing before coming home to this super spacious 1 bedroom condo with incredible Gulf views. This beach inspired condo offers a large master suite with a private bathroom, hallway bunks, and a guest bath. This condo is turnkey, fully furnished, and rental ready. Unit 105 has stunning Gulf views from the balcony and not to mention overlooks the NEW beachside 114 ft zero entry pool with a 12 seat spa!Pelican Beach is centr...
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