Education - Share the wealth (Can Title work be 'interesting'?)
By Rob Robinson- Lehigh Valley PA
(Bertrum Settlements (Title & Abstract))
Today, the owner of Bertrum Settlements and myself gave a 60 minute overview of "Title Insurance" to a Realty Agency in the Lehigh Valley (Allentown, PA). The 'project' simply started with a phone conversation (yes, a cold call - the ugly cold call as some of you define it) to the Manager which resulted in a face to face...... then us being allowed/asked, to present - a short tutorial during her monthly meeting, on Title Insurance and closings (not a sales pitch).She provided a list of 'questions' she believed her agents would find interesting.From our standpoint, we thought - this is GREAT - but (always the but).... we were concerned the Realtors would be bored within 5 minutes and this would be a waste of time from their standpoint. Well surprise to all. We had info that apparently...
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