Double Your Online HomeBuyer Activity with This Pricing Technique
By Sam Miller, Knox County Ohio Real Estate Specialist
(RE/MAX Stars Realty)
There was a time when top real estate agents and motivated homeowners priced their homes at $199,900 instead of at $200,000. It was this way for many years and the concept actually originated from the retail sales business where retailers would list and sell a ton more products at $9.99 compared to if they priced the same product at $10.00. You may be wondering what changed and why is $200,000 a more compelling listing price than $199,900. I am glad you are wondering this!The internet and real estate websites changed the pricing game in a big way. Think back to your days in math class and remember the lessons you learned regarding "Greater than, less than and equal to". Now, think about the last time you were searching for a home online. Most websites don't have you search a speci...
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