Pricing is only a portion of the marketing mix, but without proper pricing there will be no sale. In today's market, the average days on market has gone up over 10% in most areas, and this coincidentally results in a much lower price. Sellers place their home on the market with the ambitious goal of a quick sale. However, sellers tend to forget all the negative press releases for the previous two years proclaiming the horrible market. There are many reasons the dream of a quick sale becomes an impossibility in today's market:PricingCompetitionLacking sense of urgencyStubbornnessFinancial DifficultyPricingAs is the title of the article, pricing is most important in selling a home. The increase in average days on market has resulted in too many houses for sale. In Long Branch, there...
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