To Advertise Or Not To Advertise That Is The Question.
By R. B. "Bob" Mitchell - Loan Officer Raleigh/Durham, Bob Mitchell (NMLS#1046286)
(Bank of England (NMLS#418481))
As I'm writing this post I'm looking up at a photograph of a Bi-State Bus (the St. Louis area's local bus company) that has a giant banner on the side of it with my company's logo. I actually had two buses that were supposed to travel a certain route (though an area of St. Louis real estate that I was focusing on). I honestly don't remember how much that ad campaign cost me, but I do remember how many calls I got off of it. That answer is ZERO!The same thing when I advertised on the two St. Louis radio stations. The first lesson that I learned was not to listen to the sales person, especially if you don't have a lot of money to spend. Their motivations and yours are not the same. They are looking to sell vacant air and you're looking to generate telephone calls. The two don'...
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