Problem #4: Limiting the Access and Exposure Your Home Has
By Josette Skilling
(Keller Williams Capital Properties)
(BETHESDA REAL ESTATE) Some of the traditional advertising tools agents have used are print ads and open houses. In truth, print ads bring little to no activity to the home and less than 1% of houses ever sell at an open house. Agents use open houses to attract buying prospects, not to sell your home, although the more buyer prospects I have as an agent the better I am able to market directly to them. Knowing that 3-4 buyers are looking right in one area for a certain home means I can match them up when listings come up that meet their criteria.Successful marketing of your home - getting the best price, at the right terms, and with the fewest problems - requires much more. In fact, over 80% of all buyers start on the Internet so that's why the most competent agents will have a broad r...
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