To those who made me aware of the misspellings in my previous post - thanks for your concern. However, it was a tongue-in-cheek response to the “new and hip” logo recently approved by the Miami Downtown Development Authority that purposely misspells DWNTWN in an attempt to market Downtown Miami to “Generation Text” locals and tourists alike. The following was posted in the October 2007 newsletter of the Development Authority: DWNTWN. It’s Downtown Miami’s Brand New Logo. DWNTWN may only have six letters. But it sends a pronounced message that’s expressly Miami. It communicates the essence of Downtown’s urban core in a blink society. DWNTWN. Add a splash of color and it divides Downtown Miami into its distinct districts, from the Business and Entertainment districts to Brickell and Pa...
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