Does anyone remember how day-to-day real estate business was conducted before computers and Internet? Now, the latest growing trend and buzz is all about real estate social media. There are two camps when the topic of social media comes up. Some agents are on-board with real estate social media and use it effectively, some do not. The other camp has agents who are against real estate social media it its entirety. Where do I stand? I’m mixed on my opinion. However, I do know that just being involved in social media is not enough. Just like communication is noise when when it is not used effectively, real estate social media is not effective when the agent is not jumping into the deep end. I think this is why many agents my not get results from their social media efforts? Well, we do know...
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