The Market Bottom: How to Find It
By Roberta Murphy, Carlsbad Real Estate and Homes
(San Diego Previews Real Estate)
We have no shortage of buyers in our San Diego real estate market. Most are just sitting on the sidelines waiting for what feels like a market bottom. It is a scenario that is probably duplicated in real estate markets throughout the country. Through a period of trial and error, we have learned to attract serious and qualified buyers utilizing value range marketing, with very enticing bottom pricing. Utilizing value range pricing, we establish a price range which will be acceptable to the seller. Here are three recent and successful examples: Case I: We listed an older 1900 square foot home in San Diego’s Clairemont Mesa. The home was clean and vacant, but in dire need of updating. Other unsold homes in the neighborhood were priced in the mid $500’s to low $600’s. Our seller was motiva...
Comments
3