"I'm #1!"-- Being the #1 agent means what exactly?
By Ed Kaminsky, Ed Kaminsky
(Kaminsky Real Estate Group/Shorewood Realtors)
Have you ever seen this line in a newspaper or website? “I’m the #1 agent!” or “Hire me, I am # 1!” Did you also happen to notice that line on almost every page of the Real Estate section? Heck, I myself am guilty of using the term myself and I am not alone. Unfortunately, it is probably one of the most over used description an agent can use in trying to promote their skill. Naturally, the assumption is that sellers desire to hire the best in the business. So naturally, if an agent has ever achieved #1 at anything they should let you know about it. The fun part is reading the fine print, if they are brave enough to publish it. If they were, it would read something like this: “#1 agent …in my office for the month of April 2011.” What is missing from the fine print may be that there are...
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