A Tale of Two REALTORS (the veteran vs the newbie, beauty and the beast?)
By Pacita Dimacali, Alameda/Contra Costa Counties CA
Once upon a time, there was a successful REALTOR who worked hard and did everything he learned from his mentor since he started 21 years ago. He selected areas where he could farm. He walks the streets and drops off fliers and puts door hangers. He listens to his very astute associate from the title company who taught him how to send letters to chosen target audiences to tell them about buyers who are looking for specific properties. So he sends "urgent need" letters. He mails "Just Listed" and "Just Sold" flyers. He just learned how to showcase his listings on REALTOR.com. He holds open houses. He is still doing this. 21 years and still going strong. Along came a newbie. After trying the good old-fashioned way of door knocking, cold calling, and sending postcards, she decided to find ...