"When you come to a fork in the road....Take it." Yogi Berra (1925 - )
By Mike Dennis, Associate Broker GRI, ePRO, CIAS, CDPE Sierra Vist
(Keller Williams Realty Southern Arizona (Sierra Vista))
Yogi Berra got this one right. Every day, we come to "forks in the road." We usually do not recognize them at the time, but, with our 20/20 hindsight, we recognize them. The real estate industry is at a fork in the road, a fork with two clear directions. And, the great thing is that we can see this one, and make a reasoned decision. Technology has hit the real estate world, with great impact. It affects real estate practitioners, buyers, sellers, and all ancillary service providers. The "fork," then, is the choice to ride the technology wave, or to continue doing business as we have always done it. We all recognize that the number one way to create a transaction is to meet, face-to-face, with a buyer or seller who is capable of making a decision. But, increasingly, buyers and sellers a...
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