The Yin and Yang of Marketing Strategy in Sedona
By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Realty)
2023 Marketing Strategy PrefaceKnow The Demographics Of Your AreaI want to preface this post by re-emphasizing my belief that all real estate is local. When I lived in California, I owned nothing but tract homes. The neighborhoods had lots of children and schools were close by. There were a lot of starter homes mixed in with mid-level homes and an occasional luxury home. The demographic of the communities I lived in was different from the communities I serve in Sedona and the surrounding area. Many people were younger and just starting out in life with young families. Most of these homeowners had mortgages and many had two-income households. You will market differently in these areas than in Sedona. What Is Important To Know About Sedona For Your Marketing?Sedona's housing expenses...
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