Beyond my pay grade. 

Oh, the secret sauce. 

I sense that what works in one area may not work in another. But it is always great to test and keep testing until the desired results are achieved. 

Retired, parked and reading! Need all the help I can get. Great question!

It's been a while since I've had a need to look at these metrics for my sites, so I don't know.  I have a few "evergreen" articles about tax rates and STR laws, which get a good amount of traffic, despite being several years old.  At one point, I had a tax article that out ranked the county assessor's site and mine was a copy & paste of their press release with a sentence or two of some marketing about my investor services thrown in.  I out ranked them for several years, which was fun.

I had something about how commissions worked and that was a huge draw for me.  Wrote it the right way, looked at what the top 3 had on the topic and wrote something better, longer, and more in depth.  I out ranked them within a week and held the #1 spot until I took the article down.  It got me a few hundred views a week, but didn't translate into anything... which so I removed it after several months.

Beyond that, I don't really publish much any more.  The only things I have to say these days are all about how NAR has screwed us, how the settlement is bad for business and how to get around it.  None of which I want to write about and get attention from the DOJ.  I'll let the commission sharing websites and the youtubers have their fun and get the call/letter from the DOJ.

The purpose of my site is to display my listings.  I might make some tweaks once the settlement changes happen.  For now, we're still status quo.

Video, enough said.

You should write a series of blog posts on this topic. Many of your prospects also have web sites.

That's why it's recommended to develop a niche market, then you can target your audience with more specifics that interest that particular sector rather than trying to grab everyone's attention. 

I don't get too excited about the mechanics of my website, most of the results are beyond my control and not worth my time to worry about.

If I were to rely on my website for survival I would certainly starve, however I also realize that I need to get out there and promote myself everywhere and constantly be networking.

I believe an easy 'search' on a buyer site for your area, a very visible 'neighborhood' tab, lots of great photos & videos and a front-and-center CONTACT call-to-action.

No web site.