Leanne Smith, The Grit and Gratitude Agent (Dirt Road Real Estate)

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Big Block Realty 858.232.8722 - La Jolla, CA
Serving Coastal San Diego, Veteran's & Seniors

I sold this house, in a very rough SD hood, in 4 days, for $5,000 over asking in multiple offers: PRICE!

It's simple, not over-simplified. People that think it's more are basically 99% wrong.  Price is 99% of the reason properties sell or sit, and unless you're willing to change the 1% of the other reasons-it's price. You can't change the location, view, natural hazards, outside nuisances,  neighborhood or geography. All you can change is property-condition or price, and even perfect houses in bad locations still need the right...PRICE!

Most homeowners are in denial, they want to make up these complicated excuses. It's simple, not over-simplified. Price is just another way of saying value, and buyers need to see value. 😉 

May 23, 2023 08:25 PM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Hot enough for ya?

That's a serious over simplification.

It boils down to this philosophy:

If I reduce the price to $1... we will, of course have a line around the block of hundreds of people, maybe thousands of people willing to buy it... agreed?

At $100... still the same... maybe even $1,000... no change in the line.  Maybe even $10,000 only a slight reduction in the line.   Change the price to $100,000... now we've reduce the line a good amount.

How about $200,000?... now the line is significantly shorter.  $300,000?  Shorter, still.  The key is we want the price to be at a point where there are only 1 or 2 people in the line.  Finding that point, is not that easy.

So price is important, but "nothing else"?  I can't agree with that.

May 23, 2023 02:21 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker


Hi Leanne Smith 

   No.  Price is not always the issue.


   Marketing.  Who is our target market?  What are we offering?

  Example:   A large parcel on the waterfront.  A lake, a stream, the beach.  But the Realtor pushes the house.  Yes, I know that many MLS requires front exterior photo of the house.  But I see a property that has 32 photos of the house, then at the end of the photo presentation, there are two pictures of the waterfront.   And same for the description...  "beautiful house, roomy rooms, etc. etc ." but hardly a word about the body of water that the property is sitting on. 

    The example I am using; the value is in THE LAND.  The lot is worth way more than the house, a moneyed Buyer could or would tear the house down, and build a brand new home on that spectacular waterfront property.  But a Buyer (or their Buyer's Broker) looking for a waterfront parcel to build on might never see this property, because it is categorized under "residential".  The LA should have emphasized the location!

May 23, 2023 05:58 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Pricing can't be discounted on the importance scale but it usually combines with other factors.  

May 23, 2023 03:05 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Price is often important and can make up for certain issues, say condition or view, but I suspect there are some things that are deal killers no matter what the price...say a home that backs up to a 10-lane freeway.

May 23, 2023 04:36 PM
Peter Mohylsky, Beach Broker
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

I don’t agree totally but price does solve many other problems. I don’t think you can sell a meth house despite the price. But that is an exaggeration of the worst kind.

May 23, 2023 02:19 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

There are other factors, presentation, preparation, condition, marketing and more.

Of course if you want a quick sale without doing a decent job of preparing the home for sale and properly marketing it, then price it low so that someone else can buy it and do those things.

May 23, 2023 08:53 PM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Price maybe the most important factor, not the only or nothing more or less. I can think of many properties over my career where price was not the issue.

May 23, 2023 06:39 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

On some level I do agree... at the "right" price most everything will sell regardless of location, condition. However, that being said, I do believe that it isn't always just about price... staging and marketing a home have a lot to do with attracting interest, as well.

May 24, 2023 05:15 AM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

I won't repeat what others have said so well but will add my support of the focus on value as enhanced by property preparation/condition, marketing, & price.  Great topic! 

May 24, 2023 04:42 AM
John Juarez
The Medford Real Estate Team - Fremont, CA

Everything sells for some price...whether it be high or low...satisfactory or not.

The chances of an over-priced property selling are not good.

So...what is an over-priced property? Is it a good property with a price that is too high? Is it a poor property with a price that is too high? Is it an average property with a price that is too high? Yes, Yes, and Yes.

May 23, 2023 09:14 PM
John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, IN, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

Alan May used the exact word I was going to respond with, oversimplification.


Technically, it's true.  Reality requires a lot more nuance.

May 23, 2023 05:06 PM
Clay R. Seay
Florida Homes Realty & Mortgage - Saint Augustine, FL

Even "free" properties have carrying costs to include taxes, repairs, maintenance and upkeep. Vacant land even has carrying costs. Price is not the only consideration to market value. 

May 23, 2023 04:44 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

No I don't agree with 'ONLY' reason.  There could be many other reasons - location, condition etc.

May 23, 2023 04:21 PM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Yes.  If it's priced low enough it will sell despite any other issues.  Unless of course it's a toxic waste site and you can't give it away.

May 23, 2023 02:31 PM
Gary Frimann, CRS, GRI, SRES
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

4 things needed to move a property:  1) Price 2) Condition 3) Location 4) Exposure.  All are "curable" except for location.  

May 24, 2023 07:48 AM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

My experiences give me writer's cramp and acid reflux! LOL

'There is no defect price can't cure' was what I was raised on.

Fact Check: Somewhat but not entirely true! And circumstantial AF!

INTANGIBLES have value . . . views, utility of the land, value added, SO many things that add or detract from VALUE.

Lots more, lots less . . . and the examples are endless . . .

EXAMPLE . . . riverfront half acre, 500k consistent with recent sales. But the 'very friendly' neighbor shows up waving a piece of paper to anyone who looks close. An easement. FOR THE ENTIRE PROPERTY. Every square foot. The signer of the deed is deceased, the offspring contests it but it has not gone through legal channels yet. 
Current market value: Zero. 

All the price reductions in the world won't change that right now. Only a court decision! This property cannot sell at this time. ETA to sell . . . unknown.

We sold a waterfront lot in another area for full price, languished 2 years with another agent (who had the wrong address on it! LOLZ). Our buyer was unique. His mom owned the house next door. No negotiating price. Just get it before someone else does. 

It had value at asking but only for one buyer. 

TIME also matters . . . property on market for a number of years, kept getting ridiculous low offers with every price adjustment. Like we go low, they go lower. I advised the seller take it off market for 6 months, then all new marketing and start over with a 20% increase . . . which we got. 

'ONLY' is limited thinking and I was 86d from the box long ago. 

May 24, 2023 07:18 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Many factors determine a sale besides price. I'm going to disagree with that statement. People want a variety of things at that price - it either meets them or it doesn't.

May 24, 2023 06:14 AM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Property condition, aesthetic appeal, current mortgage rates and location can influence person's opinion. So you can blame in on price but sometimes even price won't overcome perception.

May 24, 2023 04:32 AM
Chrissi Chapman Topoleski
Coldwell Banker Realty - Woodbridge, VA
Helping agents live an exceptional life!

Everything sells eventually for the "right" price. The "right" price can be emotional (next door to Grandma), functional (has 6 bedrooms), logistical (5 minutes from work or in the right school district), practical (a one level home for someone with mobility issues), and on and on.... At the end of the day, price can be adjusted until you hit the pain point of the right buyer. Whether the price is "right" or the appraiser agrees with you is a different story.

May 24, 2023 07:44 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
NC Real Estate Transition & Relocation 919-602-848

I've always heard every property sells at the right price. However, there are many factors that determine what the right price is. Location, condition, and market just to name a few. Sometimes we know a property is going to take time to sell. It just needs the right person. I suppose if you want it to sell faster, lowering the price will make a big difference.

May 24, 2023 07:25 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Yes I agree there are many factors when a home doesn't sell.  Out here it is road access during monsoon season or non-maintained county roads.

May 24, 2023 06:42 AM
Doug Dawes
Keller Williams Evolution - 447 Boston Street, Suite #5, Topsfield, MA - Topsfield, MA
Your Personal Realtor®

Price is only one aspect. There's location, condition and a myriad of other things to take into consideration too

May 24, 2023 06:39 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Leanne, the price will sell any home, but many factors come into play when a home doesn't sell.

May 24, 2023 06:01 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

     Way late to this blog comment party. Anything, any property, if priced realistically and marketed full throttle, far reaching for exposure will sell. But it is more than the three "locations" muttered. It is timing in a person's life. You want to buy the new 3 bedroom, 8 bathroom home but... (fill in blank on why you can not today).

     Greater exposures, a larger reach to a bigger pool of buyers improves the DOM Leanne Smith . Pricing AND marketing. Then you move on to specific features on the gotta have, don't want unique personal list from a buyer... long and strong Internet because you work remotely.

     The off grid, vertical straight up location would stop some, others embrace it. Plow a long road yourself to get to your new home on a private access is what provides the seclusion needed for some in the real estate audience. Has to have a drop dead gorgeous jaw dropping view, must be on waterfront, better be within 5 miles of school, hospital, vet, Wally World, dialysis, a methadone or parole location, something. 

     But at the end of the day, if a listing worth $150K is priced with 6 more zeros added on for a little extra wiggle room. That $150,000,000,000 hot offer new listing will rot on the MLS conveyor belt like luggage circling the carousel long after Flight 16Niner touches down.

     The come and go as 17 agents take a turn planting a front lawn sign, seasons change and still on the market happening. For the property with 10 foot pole marks and one hefty price tag straggling it.

May 24, 2023 03:44 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

At a glance, that statement holds. Let's explore it.  If a property is underpriced, it garners interest. If overpriced, it sits in its own little world. Price has to be respected. Now, if it is located next to a hazard, a take-away or in a state of unattractiveness, these things cannot be ignored. Consider also that it has to do with who is looking too. A flipper, investor or a shrew wants a steal, then deal. A buyer looking to settle down is looking for a home that fits personal criteria like schools, shopping, freeway access etc. This reminds me of something I saw the other day. It was a good looking 4-wheel drive type truck for sale with a sign on its window stating what it is. The first thing that caught my attention deliberately was the price. The second thing? How many miles does this have? Sure enough, the price, which was attractive was connected to the major take-away i.e. mileage followed by how old the car was indicating it can be a repair child. Same dynamics apply to Real Estate too. Thank you for this decent question

May 24, 2023 06:54 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Well, I just watched a long list of abandoned celebrity homes and ''unsellable '' homes. Some of those houses went really low and still unwanted. 

I would say the main factor: location+ price+ sometimes...stigma. 

May 25, 2023 02:46 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Hello Leanne Smith - I do not agree that price is the only reason a home does not sell.  

I do believe that the price can cure reasons why a home does not sell.  

May 24, 2023 08:39 AM
Adam Feinberg
Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse Advisor

We have a lot of complicated property types here- and it's not always price that solves the issue. While there are exceptions to every situation- the exceptions are the norm here. 

SRO's - Single Room Occupancy. These are townhouses that have been chopped up to create more of a boarding house situation. Each room (bedroom) can become a rent controlled or rent stabilized situation. If the tenant was harassed to leave the building the city might penalize the owner and potential future owners for up to 8 years by not allowing any changes to the building other than basic maintenance. This would also include conversion to a more traditional building setup where the rest of the tenants vacated (even if on good terms). These are typically all cash deals and deeply discounted to the market- and even then, buyers don't want the headache of these buildings.

Then I have the condo with a hotel in the commercial space of the building- separate spaces and the condo is acting no different than a typical condo with 1 year minimum leases and separate access for condo residents, but yet classified as a condotel which is difficult to finance and those that will finance in the building rates are about 100 basis points higher. Also, the tax abatement is due to roll off in the next few years raising the property taxes from $42/month on a 1 bed to $850/month without the abatement. These apartments have been deeply discounted to the market- and still have a hard time selling. The building is beautiful and the apartments are in a great location.

Or what about the land lease buildings that haven't resolved the lease renewal issue with less than 30 years remaining on the lease (bankers won't lend here) and prices are about 25% of market value for a similar space in a more traditional co-op. The co-op board is picky for buyer approval on top of all of that- so a lot of would be buyers are either scared away or get rejected. 

These are just a small sample of my market.

Perhaps the real exception is our whole market vs the rest of the nation rather than individual properties. 

May 30, 2023 06:03 AM
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

I agree, the right price will get anything sold.  Even a Toxic Dump will sell is the price is right.  That price might be paying someone to take it.

May 27, 2023 04:11 PM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563


Price for the LOCATION

Price for the CONDITION

and Price for what a BUYER is WILLING to Pay!

May 26, 2023 08:27 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Leanne Smith  It could also be commission or lack of availability to show  - I have also found some agents put the property in the wrong subdivision. The condition may also be a factor that may be untidy and smell. There could be many many reasons why- NO it is not just PRICING 

May 25, 2023 12:15 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Alan really nailed this one.  I mean yes, price is key, but there are neighborhoods you couldn't PAY me to own property, so there is that.

May 24, 2023 01:34 PM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

There may be many reasons... price helps to "level the field" when everything else works. 

May 24, 2023 12:24 PM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

All properties will sell if they are priced accordingly.  If there is no activity at all, the price needs to come down. In a free market, the right price will always be met between buyer and seller.

May 24, 2023 11:50 AM
Jeff Pearl
Samson Properties / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Price, condition and location are major factors.

May 24, 2023 10:38 AM
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

There is always A PRICE that everything will sell, but  it's not as simple as ONLY price. Alan covered it really well.

May 24, 2023 09:28 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Price is the number one thing I believe.  Location is important to some people also, but price over rules everything.

May 24, 2023 09:02 AM
Bob Force (REALTOR®)
Weichert Realtors - Aspen Hill - Mount Airy, MD
The FORCE in Maryland Real Estate

No, price FIXES all.


Alan May leaves a very picture.  Price just starts the process (competition) or ends it immediately.



May 26, 2023 07:44 PM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Yes I agree there are many factors when a home doesn't sell.  Out here it is road access during monsoon season or non-maintained county roads.

May 24, 2023 06:41 AM