Decision makers and designers have successfully incorporated earthly tones and a relaxing color palette into the natural product market. This is because they appeal to the colors found in nature, which are highly received by customers looking for all-natural items.
Think about the soothing sensations brought about by chirping birds and swaying trees. We really appreciate the relaxations it brings, but they seldom make us stop what we are doing.
"Natural" Product Packaging
Just as a view of the sunset would make you pause, so should browsing the natural products department in a store.
The earthy tones can put you in the correct frame of mind, but whatever draws your attention remains in your memory and becomes a message told to you that you can also share with others. Well-designed packaging can also help you achieve the same outcome.
Think about how to package your products such that they appeal to the natural customer while also making them a natural match for the category.
Which are the Most Effective Purchase Drivers?
Non-GMO, sustainable, organic, recyclable, gluten-free, vegan...
How do you organize everything? Even though you might want every advantage to be prominently displayed on the label, the outcome can be disastrous. Filling the front panel with all possible buy drivers will probably result in fewer people considering the product.
Outlining the numerous benefits of your item is not going to raise sales. Instead, stating the good benefits in a way that stands out from the competition will attract the customer's attention.
The key to optimizing profits is to test for purchase drivers. Although you could run a profit-oriented company with a social mission and a commitment to "doing the right thing," this does not always entail that your business's guiding principles have to be prominently displayed.
Let's examine a few of the most commonly "assumed" buying motivators in the natural products sector.
Natural ingredients
Shoppers in a store's natural goods department want to avoid putting toxins in their bodies. Is mentioning that your product is natural enough to make customers choose you over other brands?
More than being regarded as one of the best for your organic products is required for a package design for food to be effective. Taste, practicality, and a product's calorie breakdown may still be necessary to consumers. Making 100% non-GMO honey? Make sure to clearly state this on your custom honey label.
Sustainable packaging
Although clients appreciate recyclable, eco-friendly packaging, it does not warrant a purchase. Before you decide to state that your cardboard packaging or kraft label is biodegradable, ensure that it is a powerful enough purchase driver to get it to the cash register. This is especially true for markets like tea and coffee.
Ethically sourced raw materials
Your raw material source may be a key brand distinction, but is it the most crucial at the start of the customer journey? Although fair trade and ingredients from sustainable sources are good practices for any company, they may be better suited for the side or back panel than the front and center.
Designing Packaging for Your Natural Products
Once you have realized the main purchase driver for your product, state it on the packaging. A professional printer will come in handy since they are well-experienced in the field. Contact them to make your packaging successful.
