Packaging acts as an incredible marketing tool that upscales your business growth. Whether you are selling a cosmetic product or a toilet roll holder, a good unboxing experience has the power to delight your customers. It will make them feel like a 6-year-old on their birthday.
A mesmerizing unboxing experience should help customers to dive into your brand. It entices them to return for more and fosters their loyalty; when we talk about the unboxing experience, paper inserts for packaging spring into mind.
With the help of inserts from thank you cards to promotion flyers, you can tell your brand tale. In addition, it helps you to build a healthy relationship with customers. It sounds like a lot, but luckily an insert can deliver all this with a single investment.
With this handy guide, let’s define what an insert is and unlock the secrets of packaging inserts to become a whiz!
What Is a Packaging Insert?
Packaging inserts can transform a simple order into a great unboxing experience. But what are they exactly? Custom paper insert packaging is an additional material you can add to your packaging.
It works as a warm, protective hug for your products until they are presented to customers. Inserts can reward customers and give you a great opportunity to build your brand narrative.
Packaging inserts can take many forms, from box inserts to thank-you cards. They are cost-effective in protecting a product and also support your branding campaigns. In addition, Giving your promotional inserts informational material gives them a sense of legitimacy!
Four Types of Packaging Inserts to Delight Customers
Paper inserts for packaging are a versatile tool. Here are a few inserts to delight customers and protect your products. Feel free to mix and match with custom inserts tailored to your brand!
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Box Inserts
Box inserts are used to hold your products in one place. They protect your retail items from being damaged during shipping and handling. Box inserts range from simple to complex materials depending upon the material.
For instance, you can go with corrugated inserts, cardboard inserts, plastic inserts, and foam inserts. All of them help your products to remain safe and also create a high-end experience.
One of the most significant advantages of custom inserts is that you can design them the way you want. In addition, you can imprint the company’s logo and tagline to tell your brand narratives to your consumers.
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Thank You Cards
Thank you, cards are simple yet effective packaging inserts from paper. It’s simple for your packaging but a big step for building a healthy relationship with customers. A personalized thank you card will allow you to show your gratitude. But they can do so much more!
They provide a great opportunity for brand building. A thank you card can help to showcase your product ranges. And can also share your website and social media accounts to stay connected with buyers.
Add a personal note to show your potential buyers that you care about every one of them. It’s always nice to know there are human beings behind the brand. So say thanks to them, and boost your brand prosperity!
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Coupons
Whether you call them coupons, or discount cards, the idea is the same. Coupons are a great way to encourage repeat purchases for new and returning customers. Also, it’s one of the best candy packaging boxes and paper inserts ideas.
With the help of these coupons, you can foster loyalty and create a lasting relationship with your end users. In addition, you can share a discount code for a specific amount or percentage off. Your customers will be happy with such inserts as no one wants to ignore discounted products.
How to Design Custom Inserts for Packaging
Now that you have an idea of what different types of inserts are. It’s time to put on your thinking caps and get to design your inserts. They aren’t standard packaging options. But that doesn’t mean you are limited in developing the inserts freely.
When designing an insert, try to be creative with colors, prints, and materials. Here are a few steps that you should follow that will give a packaging insert a “wow” factor:
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Insert Materials
Depending on the packaging insert, you can go with paper, cardboard, and foam materials. When we talk about thank you cards and coupons, paper inserts for packaging work perfectly.
If you want the sustainable option, go with Kraft and cardboard inserts. These inserts can easily hold slightly heavier products, including bottles of perfumes or wine. Always remember all the inserts are customizable. You can design them as per your specifications!
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Print Your Branding Essentials
We have said over and over again that a packaging insert could help market your brand. It acts as a canvas for you to tell your brand tale. Printing your branding elements like logo and tagline can provide multiple benefits.
Put some thought into what you want to print on your insert. It could be a simple logo to a hashtag defining your brand morals. An insert provides you with an opportunity to convey your brand morals elegantly.
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Less Is More With Inserts!
If you have been stuffing your packaging with tissue paper and bubble wrap to secure your products while shipping. Custom paper insert packaging could be your sustainable saving grace! Once your customers open the box, they will have less waste to discard. Because you haven’t stuffed the packaging with foam or foam pellets. Go with paper or cardboard inserts, and you have started on a sustainable path.
Wrapping It Up!
You want your packaging to capture the attention of your customers. Custom inserts are a great way to provide an excellent source of strength and durability. This custom packaging doesn’t only protect your products but also helps a brand in promoting its products. Isn’t it a fantastic marketing tool?
So, why are you holding back? Get on these specially designed paper inserts to improve your brand identity!
