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Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Build your sphere by pressing the flesh. 

Jan 04, 2023 03:59 AM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I have not used many lead-generation platforms.  I have found that staying in touch with our sphere is the best way to build a successful business in real estate.

Jan 04, 2023 03:37 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Your CRM if you work from it for your daily prospecting and keep in touch marketing.

Jan 04, 2023 07:22 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Software doesn't generate leads, you do.

Jan 04, 2023 06:21 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Don't know of any.... I generate my own leads via a work by referral approach.

Jan 04, 2023 04:16 AM
Doug Dawes
Keller Williams Evolution - 447 Boston Street Topsfield, MA - Georgetown, MA
Your Personal Realtor®

I don't use lead-generating programs and have always been satisfied with me, myself, I, & referrals for leads. 

Jan 04, 2023 09:00 AM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Me. I'm hardware, though. LOL

Jan 04, 2023 06:06 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Hi Charles Ross 

    I have never used Lead Gen software.  I started out "old school".  Farming, FSBO, expireds, SOI.  Over the years I stayed in contact with my Buyers and Sellers.   I need to be first and foremost in their mind when they think about real estate. 


    Referrals:  as others mentioned here, I get calls or emails "Hi Fred this is John Doe, I want to buy a house, I work in the office with Mary Smith who bought a house with your help a few years ago, she said I should call you."


    Today there are countless CRM and automated software programs.  Those are great, they really are, but make sure you never lose the HUMAN TOUCH.   It might seem quaint and old-fashioned, but on top of the quarterly email or Happy New Year card mail blast, your clients/customers need a personal note now and then, an invite to coffee or lunch.  They should hear your voice and see your face.


     Keep up the great work, and I wish you continued success!

Jan 04, 2023 07:25 AM
Charles Ross - (785)-819-6944
eXp Realty LLC Salina Group - Salina, KS
Love To Help People

Thank you, Everyone. I want to see people's opinions. I have used the Brian Buffini work by referral for about 12 years. There is nothing like working with clients that have been referred to you by other clients that you worked with. It does not require software, just word of mouth. I recently started using the KV core platform to add to my work by referral platform. I just added it because it came with the company I just joined. 

Jan 04, 2023 06:44 AM
Shayne Stone
HomeSmart - Fulshear, TX
"Your Rock Solid Choice Realtor"

I don't believe there is any software out there that generates Leads!


Either you're Buying Leads from a Lead Generator and/or using a CRM to nurture the Leads you have or get...



Jan 04, 2023 06:39 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

You know Charles, I have had leads appear in places I didn't expect and mostly from people who I meet & greet at random more than once. Regarding leads, etc., for purchase, I always wondered why these lead-sellers didn't handle the lead or partner with someone and reap the rewards?

Jan 04, 2023 06:29 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

It's your hardware Charles Ross ,,, the time and attitude you pour into follow up, to circulating, to working hard to list more which "leads" to sell more. It's a delicious cycle. Don't throw money at anything thinking it is a quick rags to riches overnight success story. Hard work, smart work and organic from the local expert who lives where the real estate is is your goal.

Jan 04, 2023 05:38 AM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

"The best" is really relative... especially for software.  I suggest taking your budgeted plan for such and invest it in established relationships. 

Jan 04, 2023 05:04 AM
Dario Ferreira
Attleboro, MA
Internet Marketing & SEO

The majority of real estate lead services use pay per click advertising (PPC) to supply you with leads.
They create an IDX website for you and run a PPC campaign sending traffic to it, then leads are generated via the website.

It's cheaper if  you do the PPC yourself and send traffic to your own website.
You can either manage the PPC campaign yourself, or hire someone to do it for you.

If you are generating leads via PPC, you have to have a good follow-up system in place (CRM text and email automation plus human is best), otherwise you will waste your money.

Jan 04, 2023 08:59 AM
Peter Mohylsky
PMI. Destin - Miramar Beach, FL

What type of leads are you looking for?  What is your business plan for this year?  I am gong with the majority of folks here.  Generate your own leads by selling your self and your services.  

Jan 04, 2023 06:02 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

I have my own methods to get leads rather than paying money to a software company. The brokerage had KV Core but finally stopped requiring everyone to subscribe, I did not use it. 

Jan 04, 2023 08:01 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have never bought into lead gen of any kind.  Produce leads yourself, keep in touch, and they will refer you to their connections. 

Jan 04, 2023 07:18 AM
Chrissi Chapman Topoleski
Coldwell Banker Realty - Woodbridge, VA
Helping agents live an exceptional life!

Are you asking about a CRM software product? Not sure exactly what leads software is...

Jan 04, 2023 07:14 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I'm a big believer in the sphere spoiling software approach!


I spoil my sphere and they are good to me with referrals & remaining loyal to me when they buy & sell.

Jan 04, 2023 11:53 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

I guess it depends on the size of your business. There are large teams that use lead software/platforms to get those cold leads. I think you really have to have excellent processes and systems to make the ROI from those. You have to have pop tart agents willing to run out on a moments notice to meet the demand of those buyers because they will go to the next agent in a heartbeat. You also have to be patient and do a lot of follow up. Those leads may string you along for 1-3 years or more.

As for me, the majority of my business is past clients and pc/agent referrals. I do bring in about 10-15% new business generated from my website. The people who come from my website and stick with me seem to be folks who do their education and search for a quality agent vs. the first agent who returns their call (new and/or pop tart agents).

I'm sure there are some exceptions to the rule but that's my experience. So, build evergreen content somewhere (website. blog, etc) and educate the public if you want good quality leads. 

Jan 04, 2023 10:49 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Our brain is the hardware. The software is how we use our brains, what we do, and how we do it.  A soft approach is always better than a hard sell, chasing, hunting, and begging for business. 

I have never used/purchased a third- party software for leads. I have generated my own ... organically. 

Jan 04, 2023 12:22 PM
Anna Banana Kruchten Phoenix Broker
HomeSmart Real Estate - Phoenix, AZ


Jan 04, 2023 10:57 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Sorry if this sounds rude, however, over the past 30 years I have subscribed to numerous Lead Generating softwares.  From my experience and IN MY HUMBLE OPINION ... the Answer is NONE of THEM. 😇

Jan 04, 2023 10:52 AM
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

not my cup of tea.  I like organic lead generation for real clients.

Jan 04, 2023 10:26 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

You are better off generating your own leads by staying in touch regularly with clients and your sphere, and using your CRM.

Jan 04, 2023 10:12 AM
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

The best software is your brain. 

Jan 04, 2023 09:52 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Your CRM is the only software that you need, however it only works if you use it to reach out to your db every day.

Jan 05, 2023 05:59 AM