In order to truly thrive on a global scale, an international business needs to be able to articulate and communicate across many cultures and language barriers. And when it comes to developing that line of communication across countries and unifying them under one brand message, language services are second to none.
But with so many options available, and so much at stake for the future of your business, how are you going to know which ones to use?
It’s a difficult choice to make, but if you want to establish global dominance while speaking directly to consumers worldwide, it’s one you’ll need to master. From SEO to website localization, here are the top 5 language services that every international business needs.
With remote working, advertising, and international communications all adapting to a post-COVID climate, no global business can afford to overlook the ways in which they can reach people.
With subtitling service, a business is bolstering their attention to detail and ensuring that their content and products are being seen and understood 24/7, anytime and anywhere.
Sensitivity readers check all content and output for any insensitivities or culturally inappropriate things that may cause offense to your target regions.
Many businesses with global ambitions overlook this notion, and it can cause huge repercussions to your company. All it takes is one misstep in a religious or cultural manner to completely undo years of hard work.
A lack of sensitivity in your business can turn a warm lead into a dead cold one in a matter of hours. It may even make it so that your business will never prosper in that area, no matter how hard you try.
Search Engine Optimization
Every part of the world has a different search volume for different subjects. A popular search term in one country may have no search volume at all in another.
It’s imperative to understand what people in each language and region are actively searching for. By adding search engine optimization across each area you’re targeting, you’re able to pinpoint the specific languages and aspirations within them.
If you’re able to do that, you’ll also develop a better understanding of what the needs in other countries are. This will in turn help you to truly establish your global reputation.
While sensitivity readers will give you a defense against unintentional insensitivities, cultural coaches train your teams to connect and infiltrate target regions. The entire social culture of the country or region is explained, offering an immersive training experience that helps your business to integrate seamlessly into the country itself.
Expanding into global markets requires testing, integration, and project management to effectively launch and manage websites in multiple languages.
TransPerfect’s website localization services combine visual elements and cloud-based localization tools to enable your business to flawlessly dominate local markets and establish a global busines presence.