John Meussner, #MortgageMadeEasy Fair Oaks, CA 484-680-4852 (Mortgages in AZ, CA, CO, DE, FL, GA, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI)

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3,027,057
Liz and Bill Spear
RE/MAX Alliance 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Alliance Cincinnati & Dayton suburbs

Long tail, evergreen, pure real estate related content about homes for sale, subdivisions, etc.   The places the 800 lb gorillas can't go because they don't live and work in my local market.  I've focused on the main subdivisions and type of housing and price point that I want to receive calls from. 

I ditched the early efforts that resulted in calls about $50,000 investment properties and buyers wanting to buy a sheriff's sale without an agent.

There's a little bit about me and us in our blog & websites, but it's not the focus.
Bill

Mar 01, 2022 05:21 PM
Ambassador
2,784,328
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
St. George Utah Area Residential Sales Agent

Nurturing past clients and blogging. I have been contacted here at ActiveRain by other agents and new clients. 

Mar 01, 2022 06:27 PM
Rainmaker
789,533
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

That's a great question & a significant challenge.  My approach is by maintaining relationships with past clients, direct mail, & social media. 

Mar 02, 2022 04:43 AM
Rainmaker
1,430,521
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Content is king.  Still working on that.

Mar 01, 2022 09:51 PM
Rainmaker
816,539
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Great questions and one I think we as agents need to focus on. The majority of my business is past clients, friend/past client referrals and agent referrals. Outside of that I have people reach out through my website, social media and my google business page.

Mar 01, 2022 06:12 PM
Rainer
155,307
Karen Climer
Demetree School of Real Estate - Orlando, FL
Teaching people to pass the real estate exam

Blogging.  Trying to focus on RELEVANT content.  I stress the relevant part because I think some real estate blogs have recipes and what happened in history today and other content that is completely unrelated to real estate.  If I were trying to sell my house, your casserole recipe is not going to persuade me.  Likewise, even if it is a fantastic casserole, I'm not interested in buying or selling right now.

Relevant content about real estate is what I try to focus on in my blog posts.

Mar 01, 2022 04:54 PM
Rainmaker
1,056,263
Doug Dawes
Keller Williams Realty Evolution - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

The majority of what I do comes from referral John

Mar 01, 2022 09:23 PM
Rainmaker
695,882
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

There is no way of being first anymore.  Consumers reach oufirst and agents try to be the most impressive.  

Mar 01, 2022 05:06 PM
Ambassador
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Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I continue to write content. My phone is ringing and consult requests are a weekly event. I am making referrals to list homes out of my service area.  

My past clients are loyal.  I have a referral out for a second home for one past client and a referral out for one past client looking to buy a larger home out of my service area to meet the needs of the growing family. 

Mar 02, 2022 07:44 AM
Rainmaker
439,740
Shayne Stone
HomeSmart - Fulshear, TX
"Your Rock Solid Choice Realtor"

I can care less about being FIRST, I just want to leave the house with a SIGN contract and a New Friend...

Mar 02, 2022 06:30 AM
Rainmaker
945,841
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

In my ancient residential days, having a fun website, localism blogging and direct and print were the magic bullet, and this is why the robo vomiters do their market stuff . . . so consumers will associate their name with 'local expert'.

CRE, it is less online and more print, direct mail, and repeat and referral people . . . most of whom have known me for a decade or longer, and the people they send to me.

ALWAYS the best thing that can be done to stay relevant is make EACH TRANSACTION as good as you possibly can . . . get along with the principals, support staff and agents on the other end . . . 

Mar 02, 2022 06:13 AM
Rainmaker
5,325,754
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I stay in touch with my sphere with newsletters, birthday cards, emails and phone calls, and work hard on my website with pretty good SEO.

Mar 02, 2022 07:32 AM
Rainmaker
2,691,488
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Most of my contact is eye to eye breath to breath & word of mouth

Mar 02, 2022 07:09 AM
Ambassador
5,754,403
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Blogging and social media

Mar 02, 2022 12:49 AM
Rainmaker
915,898
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

The consumers I value is the ones actively setting the stage to buy.
That means, in real estate, they are driving the streets. After all, one should not lose sight of the reality all real estate is LOCAL.
I offer, anonymous, control, immediate results and benefits at the place they are most vulnerable. These will be fish taken from the aquariums of others.
Meanwhile veteran agents still see 90% of their business coming from their database.
For cultivating 'unknowns' from the internet, the key factor is capturing their IP. Then an agent can be as annoying as every other internet marketer.

Mar 04, 2022 05:21 AM