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Fred Griffin Florida Real Estate, Licensed Florida Real Estate Broker (Fred Griffin Real Estate)

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Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Given what you wrote:  "Sellers market; houses on this street go under contract at full price in 10 days or less."

I do not believe the list price variance in the examples you give would make a difference. 

Aug 22, 2020 12:53 PM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

$400,000.00.  Depending on your MLS, if you list for 399000.00, and a buyer enters $400-450,000.00 as search criteria, the $399,000.00 won't appear in their results.

Aug 22, 2020 02:21 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

I would use the 400K mark.  That way it falls in the $375 - 400K search and the $400K - 425 K search... or whatever range they are searching.

Aug 22, 2020 12:49 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego


It would pop! on the MLS and be an attention getter. 

In a hot market, ask for what you want. We have the idiotic value range in SoCal so I could ask $399,000-$401,000 and get 2 buyer pools.

Aug 22, 2020 02:59 PM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

If houses go under contract at full price in 10 days or less, no reason not to price at $400K.

This exposes the property to those searching from $350-$400, $375-$450 as well as $400-425, and $400-450.

Aug 22, 2020 04:07 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

I prefer even numbers so would use $400K. As several people have suggested, then it'll be found in more searches.

Aug 22, 2020 01:43 PM
J.R. Schloemer
Kentucky Select Properties - Louisville, KY

I like the bracket of the even number so you are appearing in two different searches. Just like Carol Williams mentioned.

Aug 22, 2020 01:35 PM
Diana Zaccaro Broker Associate
ZOOM Realty Group - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

$400k will give the most exposure since those searching $380-400k and $400-420k will see it. 

Aug 22, 2020 01:15 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

3 is less than 4 making one wonder thus doing what marketing does...In real life, what does it matter whether something sells for $5k more or less? 

NOTE: Does anything sell at asking price now a days? 

Aug 22, 2020 12:27 PM
John Juarez
The Medford Real Estate Team - Fremont, CA

If your market is that brisk, a $1,000 difference in pricing would be irrelevant. What do the comps say? Price accordingly.

Aug 22, 2020 04:17 PM
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL

Wow, in 10 days under contract in that street?

So, really, does not matter $399,000 or $400,000 in this case.

Aug 23, 2020 02:57 PM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Always an even number. You will either be the most expensive listing in one search or the least expensive listing in another search, but you get in both searches. That increases those who see your listing in automatic email notifications.

Aug 23, 2020 12:44 PM
Sharon Altier
Coldwell Banker Realty - Elmhurst, IL
Luxury Property Specialist, CSC, SFR

All sage advice here!  Good luck!


Aug 22, 2020 07:23 PM
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

$399,950 would be my go to list price.

Aug 22, 2020 05:54 PM
Roy Kelley
Retired - Gaithersburg, MD

I would use $400,000 because most search in round numbers. 

Aug 22, 2020 05:19 PM
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent


Why not 400K? 

Some search gives an option up to from 350K to 399K

Aug 23, 2020 02:15 PM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Remember to consider on-line buyer behavior and you'll have your answer:  $400k

Aug 23, 2020 06:08 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

400, to get in both price searches.

Aug 23, 2020 06:07 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Many years ago most followed the Schwinn bicycle lead and went with $399,900. Now people are smarter and $400,000 may generate more interest.

Aug 23, 2020 05:53 AM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

400,000 makes the most sense in today's range based searches.  Since it's a cut-off point people searching for homes up to 400k and those searching starting at 400k would both be able to see it.  If it was 399k or 399.9k, then the 400 and up wouldn't see it.


Of course with that said, your 400 and up buyer can afford more and will likely go for something higher up in their range.


We still price many homes with the 399.9k or the 399k mark.

Aug 22, 2020 10:32 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I am not sure it matters these days, i like the old stand by $399,900. Any listing I get, i put under contract in a day or so no matter the price. 

Aug 22, 2020 04:37 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I dont think it really matters, they will all sell.

Aug 24, 2020 06:44 AM
Mike Schneider
10 YRS with Active Rain ! - Lake in the Hills, IL

iF your market is that hot...price it at $400k , fasten your seatbelt and prepare for Multiple Offers ... Best Wishes,


Sep 21, 2020 06:31 AM
Adam Feinberg
Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse Advisor

Search engines dominate over traditional marketing methods- and thus $400k will capture both the $399k and under buyers as well as those starting their search in the $400k range.

Sep 20, 2020 01:59 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

PRICE is the determinate of TIME.

What does the seller want?
What has the agent done to identify and distinguish the tangible and intangible assets of the property?
A lazy agent will compromise the owner and think quick sale is a good sale because the MLS is their ONLY tool.
In this case, I would suggest living in the house where Johny Depp lived in the movie Edward Scissor Hands takes the starting price to $450,000.
Now we wait for the buyer who wants something to talk about regarding their new home.

Aug 24, 2020 06:16 AM