5,583,328
not more frequently than once a month..... once a month is ideal..... and do that for a year, if you are just beginning to infiltrate a neighborhood.... they must see you every month with a new postcard and new message....
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Wanda Kubat-Nerdin - W...
St. George, UT
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Kathleen Daniels, Prob...
San Jose, CA
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Doug Dawes
Topsfield, MA
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Lyn Sims
Schaumburg, IL
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Kat Palmiotti
Kalispell, MT
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Andrew Mooers | 207.53...
Houlton, ME
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Steven Nickens
Wailea, HI
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Pete Xavier
Pacific Palisades, CA
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Dario Ferreira
Attleboro, MA
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John Juarez
Fremont, CA
7,870,209
I no longer do direct mail.
Barbara Todaro provides excellent advice on this topic.
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Wanda Kubat-Nerdin - W...
St. George, UT
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Kathleen Daniels, Prob...
San Jose, CA
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Doug Dawes
Topsfield, MA
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Andrew Mooers | 207.53...
Houlton, ME
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John Juarez
Fremont, CA
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Barbara Todaro
Franklin, MA
1,325,759
I am planing a mail campaign and it will be at least monthly.
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Wanda Kubat-Nerdin - W...
St. George, UT
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Kathleen Daniels, Prob...
San Jose, CA
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Doug Dawes
Topsfield, MA
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Joan Cox
Denver, CO
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Lyn Sims
Schaumburg, IL
2,458,648
I've been doing monthly.
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Wanda Kubat-Nerdin - W...
St. George, UT
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Kathleen Daniels, Prob...
San Jose, CA
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Doug Dawes
Topsfield, MA
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Lyn Sims
Schaumburg, IL
1,242,204
To make it effective one needs to knock reinforce your mailing. For each home here there are perhaps 5 agents live a few blocks from you and may be 5 agents actively solicite on you. I met a realtor at a party mentioned she started mailing and sent out notes, calendars since 1980s and how come she is not doing it. She must spent over $100 on me over the years. Did you check out people who are on the distribution that they are realtors? No.
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Wanda Kubat-Nerdin - W...
St. George, UT
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Doug Dawes
Topsfield, MA
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Peter Mohylsky, Destin...
Miramar Beach, FL
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John Juarez
Fremont, CA
1,202,422
Whenever a mailing is sent out
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Wanda Kubat-Nerdin - W...
St. George, UT
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Joan Cox
Denver, CO
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Kathleen Daniels, Prob...
San Jose, CA
5,244,523
Once a month with a six month cushion before yielding results. Be patient.
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Wanda Kubat-Nerdin - W...
St. George, UT
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Kathleen Daniels, Prob...
San Jose, CA
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Doug Dawes
Topsfield, MA
1,847,621
Starting usually Feb 15th, every 3 weeks until June. Then every 4 weeks after that on geo farm.
Customers/clients once a month.
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Wanda Kubat-Nerdin - W...
St. George, UT
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Kathleen Daniels, Prob...
San Jose, CA
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Doug Dawes
Topsfield, MA
853,612
Every other month
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Wanda Kubat-Nerdin - W...
St. George, UT
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Kathleen Daniels, Prob...
San Jose, CA
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Doug Dawes
Topsfield, MA
921,504
Frequency of touches depends on several factors
1. Mobility
2. Market intelligence
3. Message
4. Expected goals
All of this will tie directly to the agents understanding of R.A. S. the measured results of the market testing.
For example, on a new initiative I will send out 2 a week for 3 weeks, 1 every other wee for two months, then once a month for a community I intend to be include under the label, 'MINE.'
Be aware the MESSAGE is paramount. Just last week a sheriff called me aside to ask why am I present everyday! The reality is I am NOT. I am present every other week. However, the message echos to such an extent that every little effort is amplified.
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Wanda Kubat-Nerdin - W...
St. George, UT
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Kathleen Daniels, Prob...
San Jose, CA
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Doug Dawes
Topsfield, MA
547,637
Quartely, but maybe I should step it up.
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Wanda Kubat-Nerdin - W...
St. George, UT
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Kathleen Daniels, Prob...
San Jose, CA
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Doug Dawes
Topsfield, MA
1,554,691
I Just Listed/Just Sold only to Geo-Farms.
Database "People" Farm:
Direct-mail goes out twice per month pre-pandemic. One specific message item of value week 1 and one call to action message postcard week 3
Three times per month the last 3 months. One item of value week 1 and one call to action postcard week 3 and one COVID-related card week 4 .
Digital & phone touches add another 2Xs per month on a rotation.
I farm and prospect my sphere, not a specific neighborhood or geo-farm, unless I have a listing there.
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Wanda Kubat-Nerdin - W...
St. George, UT
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Doug Dawes
Topsfield, MA
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Thomas J. Nelson, REAL...
La Jolla, CA
3,350,439
I have not done direct mail marketing in years!
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Wanda Kubat-Nerdin - W...
St. George, UT
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Kathleen Daniels, Prob...
San Jose, CA
3,141,038
I market to my past and present clients.
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Kathleen Daniels, Prob...
San Jose, CA
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Doug Dawes
Topsfield, MA
3,416,038
I like to do some once a month and others are every other month
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Wanda Kubat-Nerdin - W...
St. George, UT
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Kathleen Daniels, Prob...
San Jose, CA
381,487
me? zero times, my wife about 6 a year to the area she farms for listings.
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Wanda Kubat-Nerdin - W...
St. George, UT
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Doug Dawes
Topsfield, MA
5,879,125
6,424,196
I have heard 12 times is needed, however I have never sent out that many.