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Rainmaker
3,416,038
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Today I got 11 emails asking to guest blog on my site. That was 11 clicks into spam. 

Jan 28, 2020 04:18 PM
Rainmaker
289,719
Dario Ferreira
Attleboro, MA
Internet Marketing & SEO

Two different things at play here.

1) When someone asks to guest blog on your website, they are looking to get backlinks - it's an SEO play.

2) Influencer posts are done for the eyeballs - it's an advertising/marketing play.

It could be a combination of the two if the website guest blogging has a huge number of visitors, but, that's often not the case.

Jan 28, 2020 04:05 PM
Ambassador
5,230,079
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

 I found it interesting that Twitter was the lowest paying of all of the social networks. Does it have to do with the popularity of the site (how many 'members') or the class of those members?!!

Jan 28, 2020 10:04 PM
Rainmaker
4,572,183
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Could I get paid?  Possibly.  Is it something I am inclined to do?  Not likely.  

Jan 28, 2020 07:52 PM
Rainmaker
2,781,173
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

This is not a new concept...Every movie star who an agency agrees to represent is told a set of rules upfront. Rule #1: Don't believe what we say about you and #2: we get a percentage of everything you make. $$$ there

Jan 28, 2020 05:18 PM
Ambassador
2,061,803
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Hey, I'd like to get paid for hyping my OWN business!

Jan 28, 2020 04:24 PM
Rainmaker
1,052,211
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

LOL I hyped other people's businesses on the air for over 20 years, and got paid for doing so. So that's a yes.

In our business . . . it may be doable and yet careful avoidance of 'bias' would be tricky. 

 

Jan 28, 2020 03:45 PM
Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Annette,

A lot of money can be made!  However at that point one is biased, which is something we do not want to be...we have been offered "influencer" positions and have refused.  It does not match our brand or who we are.

A good friend of ours used to review the luxury goods industry.  Some of the brands sent her expensive gifts which she sent back.  If they insisted that she keeps the item, she would disclose on the site that they refused to take it back.

Walt Mossberg who used to review tech for the Wall Street, sent every single gadget back that he was sent to review...

A

Jan 28, 2020 03:24 PM
Rainer
344,438
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

In real estate, agents are better served focusing on building trusted client relaionships, testing their marketing and watering their farm.  

Hype is a fleeting thing.  Here today, gone tomorrow.  When the ____ hits the fan in a transaction, hype's not gonna help you!

Jan 28, 2020 03:01 PM
Rainer
231,948
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

I'm such a small speck in the universe that I could not think that my "influence" had any bearings at all. Well, except for my fellow agents that has no clue about the procedures that are needed, selling a mobile home.

Jan 29, 2020 04:57 AM
Rainmaker
1,390,113
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Worth it, IF you had 250k or more followers, which doesn't happen accidentally.

Jan 29, 2020 03:26 AM
Ambassador
6,393,404
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I may need to get a few more followers before I can consider myself to be an Influencer.

Jan 28, 2020 11:29 PM
Ambassador
3,345,091
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Influencers - my mind thinks "fake" news.  This also causes my mind to think of all the fake agent reviews out there - the good, the bad, and the horribly ugly. I focus my time and energy on positive, constructive marketing.  Paid influences ... no, thank you.

Jan 29, 2020 08:38 AM
Rainmaker
1,502,998
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

If I'm ever paid for being an "influencer" then either I'm so super successful as a real estate Broker that I don't need their money, or I've failed at life so hard that all I have to show is a boat load of followers because of stupid borderline pornographic pics. 

Jan 30, 2020 09:17 AM
Rainmaker
7,836,134
Roy Kelley
Retired - Gaithersburg, MD

I generally do not use guest bloggers.

Jan 29, 2020 03:57 PM