Barbara Todaro, Previously Affiliated with The Todaro Team (RE/MAX Executive Realty - Happily Retired )

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Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

I mail out greeting cards quarterly and they net referrals Barbara. I do Just Listed and Just Sold postcard as well.

Jan 20, 2020 06:08 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

My SOI does receive a piece of 'real' mail every single month, without fail. 

With over 95% repeat and referral business the last two years, yes, I've had great results!

Jan 20, 2020 09:52 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

No as my target is online users and bloggers. But, I have been investing in FB ads and finding it worth it.


Jan 20, 2020 07:03 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

In the past, I have included SOI as part of a direct mail effort for just listed/just sold in an area.  It is not something that occurred each and every month to be honest.  The reasons why someone lists and/or buys/sells vary so judging the accuracy of marketing can be difficult at times.  

Jan 20, 2020 05:24 PM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Yes maam and I get great results from my pretty shiny super jumbo postcards! 


Jan 20, 2020 05:23 PM
Kathleen Daniels, Probate & Trust Estate Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Many long years ago when I did direct mail I did include my SOI.  

Now I just send a light keep in touch every three weeks via email. I get great results from that and from sending birthday cards, home anniversary cards, and holiday cards. 

Today, no direct mail, therefore, no results 

Jan 20, 2020 07:22 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I have not, generally save the postcards for marketing to people who are not yet in my soi.

Jan 20, 2020 11:34 PM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

I have/did not Barbara Todaro . In all sincerity I did not need to do much marketing as I was well tied into several builders and had more business then I had time to handle.

Jan 20, 2020 07:23 PM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

I struggle with whether or not I get a ROI on postcards but will never forget a listing appt in my neighborhood where she pulled out a postcard that she received years ago & saved it because she knew she'd need it someday.  :)

Jan 21, 2020 04:13 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

We haven't used postcards to SOI since we switched brokerages. Sometimes I feel like there was never a return on the investment, other times I feel like I should start it up again. My marketing feels a litle unfocused these past few months.

Jan 21, 2020 03:29 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I don't... I touch my SOI at least twice a month by snail mail and email... add birthday cards, home anniversary cards, wedding anniversary cards, personal notes, and phone calls... post cards are not part of my touch process. 85+% of my business is repeat and referral, so I figure my current touch system works just fine.

Jan 21, 2020 04:50 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I LOVE using post cards but really need a good program or some samples i could print myself. Printing costs are still high and i can do more if i could do myself. 

Jan 21, 2020 05:23 AM
Doug Dawes
Keller Williams Evolution - 447 Boston Street Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Probably not enough but what I do meets my expectations.

Jan 21, 2020 06:13 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

To not touch those critical to your business on a consistent basis is marketing malpractice.

However, this 'select' group does not get my real estate postcards.Real estate stuff goes to the 3rd ring and beyond.  Since this group is consistently in conversation or face-to-face this extra touch has a different purpose. That PURPOSE is to hear the say "That's a keeper."

The results are always good. But the issue is each may define 'good' differently.

Jan 21, 2020 05:34 AM
Katina Hargrove 352-551-0308
Stake Your Land Realty, Inc. - Eustis, FL
Broker/Owner, GRI,SFR, REALTOR®

Barbara Todaro,

I send a Christmas card every year including a personal note. I do email quarterly, but I started doing a bit more mail outs. I am still hoping for results. I am not sure which is the best postcard company out there, which one do you use?

Jan 21, 2020 05:31 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I send marketing out every 2-3 months, and call/email in between.   I stay in touch with my clients, and they call me when they are ready to move.

Jan 21, 2020 05:28 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego


Yes for over 16/20 years consistently.

Yes, annual referrals come from my direct mail marketing.

Jan 21, 2020 05:28 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 Not in a long time.  Email and phone is how I stay in touch today.

Jan 21, 2020 07:57 AM
Roy Kelley
Retired - Gaithersburg, MD

I always recommend your practices.

Jan 21, 2020 07:12 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

I do a short newsletter to SOI every 2 months. Mail to a few different farms every 3 weeks starting a week from now.

Always good results like you get.

Jan 21, 2020 06:38 AM